Canadian Digital Media Tech By The Numbers February 28, 2014 by Dave Haynes Here’s a nice infographic put together by the quasi-government Canadian Digital Media Network that breaks down the Canadian digital media landscape in numbers.
Research Pegs Digital Out Of Home As World’s 2nd Fastest Growing Medium February 27, 2014 by Dave Haynes PQ Media has pushed out new global market research that suggests digital OOH media “may be on the cusp” of its big breakout phase. The research firm suggests digital signage is “now the world’s second fastest-growing ad medium, and it is quickly becoming a vital component of the transitioning media ecosystem.” (Note: even the company that …
Research: Consumers Not Enchanted By BLE Proximity Marketing February 26, 2014 by Dave Haynes Here’s a nice tall glass of cold water in the flushed faces of people yelling omni-channel and mobile integration from the digital signage rooftops. Research from PricewaterhouseCoopers (PwC) suggests the great unwashed out there aren’t at all enchanted by the notion of walking through stores and public spaces and getting jack-hammered with ads, coupons and calls …
Eternal Name Game: Dynamic Digital Signage, Screenmedia Still Flat-lined January 22, 2014 by Dave Haynes A couple of months ago I went off on some of the people in this space who insist on creating a new name for something that, good or bad, is just flat baked in. I went back and had a look to see what’s changed since then. Nothing. What’s kinda interesting is that the hotbed …
Leading Authority You’ve Never Heard Of Pegs Digital Signage Market at $14 Billion October 31, 2013 by Dave Haynes A Denver-area research company that seems to have its collective eyes on everything under the sun – including photovoltaic cells this week – has issued its take on the prospects for the digital signage sector. I greet analyses by “experts” from research firms that are experts on everything with considerable ambivalence. But if you have …
Research: Digital Transformation Seen As Critical By 4 in 5 Execs October 11, 2013 by Dave Haynes If you need a little boost heading into the weekend (a long weekend for Canadians, who do Thanksgiving in October), worth a read is a new report on Digital Transformation by MIT’s Sloan School of Management, and Capgemini Consulting. The research suggests that for 78% of respondents, achieving digital transformation will become critical to their …
Who’s Dropping $250 A Head For Digital Signage Advice? September 4, 2013 by Dave Haynes Some company with evidently deep pockets is turning to the great unwashed of digital signage for guidance, offering “up to $250” for opinions and insights on the space. I got this email via the Digital Screenmedia Association on Tuesday: One of the world’s top digital signage manufacturers wants to ask you a favor—share your opinions …
Survey: What Content Matters August 26, 2013 by Dave Haynes My friends at the Belgian content startup Seenspire do automated content feeds for networks (as well as custom content), and are working with a university in their country to do some market research. They have collaborated on a short survey that pokes at end-users about what content matters to them, how they use it …
Sub-Optimal Creative Equals $2.3 B Opportunity Loss in Digital OOH: ClearChannel June 17, 2013 by Dave Haynes Clear Channel Outdoor has a new study out about what it has dubbed Digital Asset Wastage, claiming most brands are running sub-optimal creative and losing media opportunity they value at $2.3 Billion a year. The media giant says it sampled activity across its global network of digital screens, and calculated that just 1 in 4 …
Research: Three In Five Banks Ready To Get Serious About Digital Signage May 2, 2013 by Dave Haynes Retail marketing agency John Ryan, which is somewhere between mostly and entirely focused on retail banking, has issued a report on the findings from a survey done with some 200 large- and medium-sized European, Australian and North American retail banks – whose collective footprint is more than 150,000 branches and 32 countries. The survey was …
