PRI Index Suggests Optimism For Sector Starting To Sag June 21, 2012 by Super User The Chicago-based Platt Retail Institute has released the Q2 2012 edition of the PRI-DSF North American Digital Signage Index, which pretty much mirrors the US economy – flat but hopeful. The PRI-DSF North American Digital Signage Index covering Q1 2012 shows a downward trend, says PRI director Steven Platt, though participants continue to have a …
UK NFC Trial Shows 78% Positive Impact May 25, 2012 by Super User I was blabbing away with a client just yesterday about the application of NFC and OOH, so it was interesting to see results move about a fairly substantive use of it in the UK this spring. JCDecaux and Kinetic launched in March of this year a large trial of NFC-enabled 6-sheet (the size) print posters …
OAAA Research Gives Snapshot Of How Consumers Spend Time Outside Homes May 7, 2012 by Super User Research released last week by the Outdoor Advertising Assocation of America provides an interesting snapshot of how consumers spend their time away from, with an astonishing amount of it allocated to travel. About 62% of a consumer’s time spent away from the house (and not at work or school) is getting places. The USA TouchPoints …
Research: In-Store Digital Drives Big Sales Increases In Hardware Stores May 1, 2012 by Super User BrightSign CEO Jeff Hastings is in Lost Wages this week for the National Hardware Show and will be doing a conference session on boosting in-stores ales using digital screens. He’ll be armed with research suggesting double and triple-digit gains on promoted items. The North American Retail Hardware Association did a limited test with member Aubuchon Hardware …
Digital OOH Growth 17X Faster Than Overall US Ad Growth, DPAA Suggests April 25, 2012 by Super User The Digital Place-based Advertising Association says growth rates for the medium outpaced overall U.S. ad industry growth by a more than 17:1 margin last year. Based on information collected by Miller, Kaplan, Arase from DPAA members and non-members, the organization says, in a release Tuesday, ad revenue for the digital place-based sector grew by 14.2% …
Global Digital OOH Spend Growing at 19.2% Clip April 23, 2012 by Super User PQ Media, which watches the Digital OOH ad sector probably more than any other research and analysis company, says the global Digital OOH market is expected to grow by almost 20% in 2012. The PQ Media Global Digital Out-of-Home Media Forecast 2012-16 suggests global Digital OOH media dollars generated by digital place-based networks, billboards and signage …
Research: Impulse Buys Factor for 9/10 Shoppers; In-Store Messaging Main Influencer April 19, 2012 by Super User Some new ammo for you if you think some of the standard lines about in-store purchasing decisions are getting old … Nine out of 10 shoppers still buy items not on their list, says the latest results from ongoing shopper behavior research being conducted by shopper marketing agency The Integer Group and M/A/R/C Research. Of …
COMB Adds Data Tools For Canadian OOH Planners And Sellers April 19, 2012 by Super User The non-profit measurement organization Canadian Out-of-Home Measurement Bureau (aka COMB) has released new data-centric software for media planners and buyers, as well as sellers of conventional out-of-home advertising media. Called the COMB Data Report,the tools enable users to quickly get a full perspective of COMB-approved OOH media product across the country. Planners can choose from …
Pharmacy Digital OOH Network Releases Nielsen Research April 11, 2012 by Super User Healthcare giant Cardinal Health has released research on the Digital OOH network it runs in retail pharmacies – with a Nielsen study suggesting ad recall levels are solid and a tangible cause and effect of spots and consumer behaviour. The 900-site Pharmacy Health Network runs ads and educational content on panels in view of people …
Follow The Money Dep’t: Global Ad Spend Up 7.3% April 9, 2012 by Super User Research giant Nielsen has issued a year-end wrap-up of global ad spending for 2011, aggregating numbers from around the world and reaching the conclusion actual spend was up everywhere … except Europe. Nielsen said media buying was “impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and …
