Research: If You Insist On QR Codes, Use Them For Product Information January 3, 2013 by Super User Results of a survey by Perception Research Services International (PRS) show product information is the most likely reason people will whip out their smartphones and scan a QR code. The consumer survey suggested – as relayed in Marketing Charts – among those shoppers who reported having used QR codes, the predominant uses were for general product information (69%) …
PRI Industry Sentiment Index Ticks Up Big In Q3 December 20, 2012 by Super User The Platt Retail Institute’s quarterly North American Digital Signage Index saw 15.5% jump in third quarter, and was the first positive shift thsi year. Chicago-based PRI says the current DS Index increased by 15.48 percent, from 108.51 in the second quarter of 2012 to 125.30 in the third quarter of 2012. Comparing the third quarter …
Finding The Store No. 1 Mobile Activity For Shoppers December 4, 2012 by Super User If you are a retail marketer or providing technology and services into that sector, you are probably wrestling everyday to stay on top of all the advances and gadgets having to do with smart devices. There’s lots of hand-wringing going on about showrooming (doing price comparisons between stores, while in one of those stores), but …
Light Version Of Intel’s Video Analytics Platform Now Free November 20, 2012 by Super User Intel has tweaked the offer for its video analytics technology (aka face pattern detection/counting) by making a version of free to use, and not just for a trial period. The Silver edition of the Intel AIM Suite is now positioned as a way for retailers, brands and screen network operators to check out and start …
DPAA Says Sector Growing At 6X Pace Of Media In General October 10, 2012 by Super User The Digital Place-based Advertising Association says the sector it bangs its drums about grew at roughly six times the pace of total measured ad spending. The data from Miller, Kaplan, Arase suggests digital place-based media grew by 11.8% from Jan-June 2012 over the same period last year, comparing that against Kantar Media data that shows total …
Research: Advice, Opinions Trusted; Display Ads, Not So Much September 17, 2012 by Super User The research firm Nielsen has released the latest results from seems to be an ongoing study about the trust factor in all forms of paid advertising, ie TV, print, digital, radio. What’s interesting is how little trust people put in just plain advertising and how much more they do in recommendations from peers. “Recommendations from …
Study: $450M Or More In Co-Op Dollars Going Untapped By Digital September 7, 2012 by Super User The Interactive Advertising Bureau has issued an interesting white paper about the big chunk of money being left on the table each year by brands and the people who control brand dollars who don’t want to put so-called co-op money into digital. It’s virtually impossible to quantify the amount of co-op advertising dollars available in …
Research: Humor, Character Development Matter Most In TV Ads August 22, 2012 by Super User Very litttle of this can be directly applied to the small-budget, silent and mostly motion graphics world of sigital signage and digital OOH content – save perhaps humor – but this new research from Nielsen is still valuable if you are in the business of creating content for this medium. A recent analysis by research …
Research: Nielsen Global Study Shows Price, Nutrition Biggest Grocery Buying Factors August 21, 2012 by Super User The research firm Nielsen has some really interesting survey results out today about consumer decision making in grocery – with findings that may seem obvious in some respects but have some deeper implications. To the surprise of probably no one, price is the biggest factor in grocery purchases around the world. But price, reports Nielsen, …
New H.265 Video Compression Will Be Twice As Efficient as H.264 August 16, 2012 by Super User This could be big. The Moving Picture Experts Group (aka MPEG), which has members representing the interests of telecoms, computer, TV and consumer electronics companies, met last month and has approved a new standard for high efficiency video coding that video now encoded using H.264 (a widely used encoding standard these days) can be done …
