Survey Shakes Place-Based Pom-Poms October 7, 2014 by Dave Haynes I don’t know how meaningful these things are, but if general surveys about what agency people like about a medium gets you shaking your industry pom-poms, here’s stuff you can slap on a new slide on your ad sales deck: A MyersBizNet survey of some 250 advertiser and agency execs suggests audience value, quality of network …
Report: Small & Medium Banks View Digital Signage As Top Branch Tech Choice August 14, 2014 by Dave Haynes Louisville-based solutions provider Codigo is pretty focused on the small to medium-sized financial services sector, and has released a nice report that looks at how branch banking is evolving and where it is going. One of the interesting aspects of it shows that of marketing technology being put in new branches, digital signage is at the …
Digital OOH Revenue Grew 9.3% Globally Last Year; 2014 Predicted Higher August 5, 2014 by Dave Haynes PQ Media’s annual performance benchmarking for the digital out of home industry suggests despite all the geo-political calamities and shaky economies, the sector saw 9.3% revenue growth globally in 2013, and 2014 should be better. The just released study – Global Digital Out-of-Home Media Forecast 2014-18 – suggests “key first-half indicators point to DOOH growth accelerating to …
Shoppers Would Rather Use Displays, Interactive Stations Than Talk To Store Staff: Report April 29, 2014 by Dave Haynes Digital devices will be influencing half of all in-store sales by the end of this year, suggest a new report by mega consulting firm Deloitte. Deloitte’s research, based on interviews with more than 2,000 US residents, suggests digital technologies already influence 36 percent or $1.1 trillion of in-store retail sales, and that rate is escalating at a …
Digital OOH Sees 13% Growth In 2013: DPAA Report April 14, 2014 by Dave Haynes Digital OOH advertising grew at a 13% clip in 2013, says the Digital Place Based Advertising Association in a new report. The DPAA says only online ad spend is growing faster, and revenue growth for ads on public-facing digital screens far exceeded that of the overall U.S. ad industry, even TV and out-of-home. According to Miller, …
Global Ad Spend Up, Mobile Biggest Growth Driver: ZenithOptimedia Report April 7, 2014 by Dave Haynes The giant ad agency holding group ZenithOptimedia has issued a report this morning predicting that global ad spend will grow by 5.5% in 2014, reaching US$537B by the end of this year. That number is up from the December 2013 version of its quarterly forecast – owing primarily to what’s seen as stronger growth in the …
Only $4,650 For A Big Stack Of Not Much April 3, 2014 by Dave Haynes So far this week, the research company that recently declared the digital signage market is worth $14.87 Billion (and got coverage for that), also declared the following: Bring Your Own Device (BYOD) & Enterprise Mobility Market worth $284.70 Billion by 2019 Armored Vehicle Market worth $28.62 Billion by 2019 Flow Meters Market worth $7.9 Billion …
Are There Really 300 Digital Signage Software Options? March 28, 2014 by Dave Haynes For the last few months I have, in free moments, been trying to build a list that identifies and categorizes the digital signage eco-system. It’s a big job and I even subbed out some of the work to someone in Croatia to spend a many hours searching, decoding and validating companies. So far, I have …
New Nielsen Data Suggests Big Recall, Credibility Numbers For Retail Pharma Network March 17, 2014 by Dave Haynes Looking for some fresh and credible data to make your case about Digital OOH effectiveness? Here’s some new audience-research data from Nielsen about Cardinal Health’s digital advertising network for retail pharmacies, called Pharmacy Health Network. The network had 63 percent recall, and 74 percent of those interviewed indicated ads are more believable when viewed in a pharmacy. PHNTV …
Research: Digital Signage Tuned To Boomers, And Their Parents March 4, 2014 by Dave Haynes A new report from market research giant Nielsen should be a good reminder to brand marketers that one of their biggest, and in many cases most affluent audiences, needs some help getting and absorbing messages. While it’s funny to hear stories about grandmothers in their 80s struggling with Skype cameras and the UIs of smartphones, …
