Retail Media’s In-Store Measurement Problem Gets a New Framework April 9, 2026 by John Berkovich Retail media has grown rapidly online, but translating that model into physical stores has proven far more complicated – particularly when it comes to measuring whether campaigns actually work. A new report from Indianapolis, USA-based In-Store Marketplace (ISM), a Mood Media subsidiary, argues the issue is not a lack of measurement tools, but a lack …
OAAA Pushes “Video OoH” Label To Align DooH With Video Advertising March 31, 2026 by John Berkovich The Out of Home Advertising Association of America (OAAA) has released a new guide that seeks to frame digital out-of-home as a form of video media, introducing the term Video Out-of-Home (VooH) to describe advertising delivered through digital signage networks. The document, titled The State of Video OOH Guide, is aimed at agencies and brand …
Help Us Cut Through the Noise in Digital Signage Data – Take the 2026 invidis Survey March 25, 2026 by Antonia Hamberger invidis/Sixteen:Nine is currently deep into writing reports and analyses for the 2026 invidis Yearbook, themed “NextGen Signage.” At the heart of the publication are our industry rankings, highlighting the digital signage companies generating the most business — or growing the fastest — across key global regions. invidis, which has been contributing to this blog since …
Public Display Shipments Stall In Developed Markets As Emerging Regions Post Gains, Says Omdia March 25, 2026 by John Berkovich New research from Omdia suggests the global public display market ended 2025 with uneven regional demand, as growth in emerging markets helped offset declining shipments in more mature regions. According to the firm’s latest public display market tracker, public display shipments in developed regions stagnated in the fourth quarter of 2025, while emerging markets reported …
LDSK, Bluezoo Integrate Audience Measurement With DooH Scheduling March 19, 2026 by John Berkovich LDSK and Bluezoo have partnered to connect audience measurement data with automated campaign scheduling for digital out-of-home and retail media networks. The integration combines Bluezoo’s real-time audience analytics with LDSK’s media scheduling platform, allowing screen network operators to adjust campaign delivery based on observed audience behavior. Metrics such as impressions and dwell time can be …
Canadian OoH Ad Revenues Grow 5.8% As Mobility And Experiences Drive Media Exposure March 18, 2026 by John Berkovich Canada’s out-of-home advertising sector continued its recovery and expansion in 2025, with industry revenues rising 5.8% year-over-year, according to the latest annual report from the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB). The report points to increased consumer mobility, rising attendance at live events and stronger demand for real-world experiences as key factors boosting audience …
Stratacache Layoffs Reflect Mounting Global Pressures On Digital Signage March 18, 2026 by John Berkovich The digital signage industry is beginning to feel the cumulative effects of several global pressures converging at the same time: rising tariffs, supply chain disruptions, memory component price spikes, and geopolitical instability tied to the ongoing conflict involving Iran. One of the first visible signs in North America may now be emerging from one of …
ISE’s 2026 Show Stats Drill Deep into Who Was There and Why They Made the Trip March 17, 2026 by Dave Haynes Trade show operators are sometimes a bit cagey about what facts and figures they make available once the events close, but when a show is on a roll, I guess there’s no real concern. Integrated Systems Europe was booming in Amsterdam, and after the major hiccup brought on by a global pandemic, the show is …
Clear Channel Outdoor Reports Q4 Growth as Take-Private Deal Looms February 27, 2026 by John Berkovich Clear Channel Outdoor reported improved revenue performance in the fourth quarter and full year of 2025, highlighting continued momentum in digital out-of-home advertising as the company prepares for a pending take-private transaction. The San Antonio-based media owner posted fourth-quarter revenue of $461.5 million (all figures US$), exceeding expectations and reflecting year-over-year growth driven primarily by …
Global Ad Spend Forecast to Accelerate in 2026 February 26, 2026 by John Berkovich Global advertising and marketing spending is expected to accelerate sharply in 2026, driven by major sporting events and political elections worldwide, according to a new forecast from media research firm PQ Media. The company projects global ad and marketing investment will grow 9.8% in 2026, after rising 6.6% in 2025, to reach $1.92 trillion (all …
