Tracking audiences via GPS February 14, 2008 by Dave HaynesHere’s what I think is a pretty unique take on tracking the movement of people as they go abouit their days and get exposed to all kinds of out of home media – hand them a GPS gizmo and then track where they go. In the UK Postar, reads an article, the audience research body …
One in 20 people actually watch TV commercials January 24, 2008 by Dave HaynesOhio-based BIGresearch, among other things, does work looking at how people consume media … particularly how they consume media while doing other stuff at the same time. The 11th such survey, of some 15,000 people, found people are multi-tasking more than ever. “Technology is creating new media options faster than most people can assimilate and …