A couple of months ago I went off on some of the people in this space who insist on creating a new name for something that, good or bad, is just flat baked in.
I went back and had a look to see what’s changed since then.
Nothing.
What’s kinda interesting is that the hotbed of interest for digital signage – just digital signage – is in Abu Dhabi and Dubai. That’s followed by Taiwan and Singapore, and then South Africa.