Digital Signs Drive Triple-Digit Sales Spikes At Casino Restaurants April 19, 2013 by Dave Haynes There’s an interesting case study now available from partners involved in a late 2012 trial using digital signage and video analytics at some Ontario charity casinos. A couple of key findings in the study nicely reinforce the impact of digital signage in food services, and the utility of automated audience measurement. The five-month test involving …
Research: CBS Europe Study Suggests OOH Best Trigger For Interactive March 26, 2013 by Dave Haynes [highlight color=”eg. yellow, black”]Me: Beats me why there is a gap here … something in the video embed code[/highlight] CBS Outdoor International has released results of pan-European research that suggests outdoor advertising is a more effective trigger for interactive than other forms of mainstream media. The research asserts that consumers are more likely to buy something …
Research: 60% Of Us Are Showrooming March 14, 2013 by Dave Haynes AdWeek has a great set of infographics up that show the depth pof the problem some retailers face with showrooming – the evidently very widespread tactic of going to a store to check out the look and feel of goods, and then leaving to then buy it for less cost online. One of the ways …
Follow The Money Dep’t: OAAA Says Outdoor Spend Up 4.2% In 2012 March 5, 2013 by Dave Haynes OOH advertising revenue rose 4.2%, to $6.7 billion, based on new figures from the Outdoor Advertising Association of America, aka OAAA. The OAAA also said OOH revenue figures were up 3.4% in Q4, compared to 2011. That was the 11th straight quarter with an uptick. “Out of home continues to perform well year after year, …
Dot2Dot Adds Segmentation Targeting To Ad Manager February 14, 2013 by Dave Haynes Dot2Dot Communications, the Toronto company that is the team known for a few years as Scala Canada, is back at its roots of ad inventory management and scheduling, and has announced a demographic targeting module that leverages consumer insights from another Toronto company, DM Squared. The integrated tool, exclusive to Dot2Dot’s Ad Manager software, …
Retail Business Intelligence Engine Tracks Shopper Trends By Smartphone IDs February 12, 2013 by Dave Haynes The ability to understand what consumers are doing in retail environments has been the domain these past few years of video-driven analytics that use overhead cameras to generate heat-maps of where shoppers go and where they don’t. Companies like Intel, via its video analytics technology, can also generate data on things like gender, dwell time …
Research: If You Insist On QR Codes, Use Them For Product Information January 3, 2013 by Dave Haynes Results of a survey by Perception Research Services International (PRS) show product information is the most likely reason people will whip out their smartphones and scan a QR code. The consumer survey suggested – as relayed in Marketing Charts – among those shoppers who reported having used QR codes, the predominant uses were for general product information (69%) …
PRI Industry Sentiment Index Ticks Up Big In Q3 December 20, 2012 by Dave Haynes The Platt Retail Institute’s quarterly North American Digital Signage Index saw 15.5% jump in third quarter, and was the first positive shift thsi year. Chicago-based PRI says the current DS Index increased by 15.48 percent, from 108.51 in the second quarter of 2012 to 125.30 in the third quarter of 2012. Comparing the third quarter …
Finding The Store No. 1 Mobile Activity For Shoppers December 4, 2012 by Dave Haynes If you are a retail marketer or providing technology and services into that sector, you are probably wrestling everyday to stay on top of all the advances and gadgets having to do with smart devices. There’s lots of hand-wringing going on about showrooming (doing price comparisons between stores, while in one of those stores), but …
Light Version Of Intel’s Video Analytics Platform Now Free November 20, 2012 by Dave Haynes Intel has tweaked the offer for its video analytics technology (aka face pattern detection/counting) by making a version of free to use, and not just for a trial period. The Silver edition of the Intel AIM Suite is now positioned as a way for retailers, brands and screen network operators to check out and start …
