Nielsen: Smartphone Penetration In US Crosses 50% Barrier March 29, 2012 by Super User At some point in the last few weeks more U.S. mobile subscribers were on smartphones than on “dumb” feature phones, the research firm Nielsen is reporting. As of February, the penetration rate was at 49.7% and unless something really weird happened, that percentage would have continued to rise this month. Nielsen says this marks an …
Rackspace Survey: Many Businesses Still Chained To Servers March 29, 2012 by Super User Cloud is a pretty seriously abused term these days – with companies using cloud almost interchangeably with Internet. Raffi Vartian from signagelive, which describes itself as cloud-based digital signage software, sent around a press release this morning by cloud computing giant Rackspace that references his company. CEO Jason Cremins is quoted, which is a bit …
Research: CBS Outdoor Finds Interactive OOH Little Known Or Used in Europe March 26, 2012 by Super User CBS Outdoor has released a March 2012 study, done by Kantar Media, looking at the use and understanding of interactive technologies for out of home in Europe, and the results suggest the technology is still very much in its early adopter years. The study, done last fall in six countries and involving more than 9,000 …
Nielsen Forecasts Growth In Experiential Retail March 22, 2012 by Super User Consumer research giant Nielsen has released a new white paper that takes a look at how retail will evolve over the next five years, with an outlook that sees formats blurred, experience and entertainment raised in importance and technology having a more pervasive, consumer-facing footprint. Called What’s In Store, In-Store For U.S. Retail In 2016, …
Follow The Money Dep’t: Local Media Digital Spend Strong And Growing March 22, 2012 by Super User The research consulting firm BIA/Kelsey’s newest U.S. Local Media Forecast (for 2011-2016) anticipates strong growth in the digital segment of local media advertising through 2016. The firm anticipates local online/interactive/digital advertising revenues will climb from $21.2 billion in 2011 to $38.5 billion by 2016, a compound annual growth rate (or CAGR for you MBA types) …
Research: Ad Overload Taking Toll February 28, 2012 by Super User It’s no real revelation when research confirms what’s been evident for years – people think they are bombarded with advertising. But it’s instructive to get real data on what gets under their skin and how they respond. It’s also fascinating to see the device that scares the crap out of many Digital OOH ad people …
Kinetic Explores Moods, Attentiveness Of Digital OOH Subway Audience February 24, 2012 by Super User The big UK OOH planning group Kinetic Worldwide has put out some research that explored the perceived mood and attentiveness to advertising of people using the underground rail system in Glasgow, Scotland. Quoting Kinetic, the research found that “while contact numbers were highest during peak commuting hours, panels were more effective throughout the day as people …
New Research: Smartphone Activity In Retail, And What That Means For Digital Signage February 22, 2012 by Super User Nielsen is advancing some of the findings from its upcoming U.S. Digital Consumer Report, and the data on smartphones should be instructive for companies that target retail environments or have retail end-user clients. The data backs up conventional wisdom that people whip out their fancy battery-chewing phones not to watch movie trailers and YouTube vids …
Digital Signage Market Stats: Gerba Looks At The Actuals January 26, 2012 by Super User The very expensive reports that roll off the assembly line of research mills everyday – digital signage one day, bull semen the next – all highlight a BIG number that talks about the growth of a sector. There’s always the “Digital Signage will be a $19 gazillion dollar market by 2016” number that is abstract …
Out Of Home Leads US Media Spend Growth January 19, 2012 by Super User Outdoor advertising “seems” to be the bucket most often associated with media spend for digital out of home, and if that is really the case, then it’s a good bucket to be in these days. Measured ad spend for OOH grew at three times the rate of any any other medium during the first three …
