Lab Testing Suggests Edge-Lit LCDs Win On Skinny, Lose On Longevity August 7, 2024 by Super User Photo from RTINGS shows IR scan of heat-generated by edge-lit LCD The consumer product testing site RTINGs has done a deeply detailed look into edge-lit LCD displays, and found that the trade-off for a skinnier side profile than what’s possible with back-lit LCDs is longevity. It’s important to note the displays tested were TVs not …
Walmart, Target And Pet Store Chewy Generate Most US Retail Media Ad Impressions July 12, 2024 by Super User A LOT of companies in the digital signage ecosystem have their eyes on whatever prizes are available through the rise of retail media networks, though enthusiasm is necessarily tempered by how almost all of the ad spend is going to online, mobile and social. The spend on screens in stores is estimated to be less …
Two-Thirds Of Big EU Businesses Still Not Set Up With Right Tech For Hybrid Work: Survey July 11, 2024 by Super User Hat tip to AV Interactive for first posting on this … The Dutch workplace-centric AV and IT consulting and services firm Kinly has released research that suggests two thirds (65%) of larger companies in Europe don’t yet have office spaces that are optimized for hybrid working, even though pretty much that same number (66%) want …
Industry To Witness Amazing Growth, But Then, So Is Every Industry July 9, 2024 by Super User Some trade publication editor will no doubt copy and paste the latest “future’s-so-bright-you-need-to-wear-shades” press release about the current and future state of the digital signage industry, especially since the headline reads: Solutions for Digital Signage Market To Witness Amazing Growth By 2032. This will happen, because it happens all the time. It’s easy content, it …
Boosted In-Store Digital Experiences Key To Future Retailing: Survey July 3, 2024 by Super User First spotted in AV Interactive … London-based it services and consulting firm Aura – through its retail experiences brand Aura Futures – as published results of a survey that suggest many retail decision-makers see richer, digitally-driven in-store experiences as a means to counteract declining foot traffic counts. The survey, run in April 2024, involved 301 …
FutureSource’s InfoComm 2024 Post-Show Report Now Out As Free Download July 2, 2024 by Super User The UK research firm Futuresource Consulting routinely generates post-show wrap-up reports that get into detail about what its analysts saw on the exhibit hall floor of events like ISE and the recent InfoComm show in Las Vegas. The InfoComm 2024 one is now out (here’s the download page), and while the free, information-rich deck covers …
Digital Signage Business Climate Index Survey Needs Greater US/Canada Input To Be Meaningful June 24, 2024 by Super User Digital signage is a relatively small industry, which explains why credible research specific to this industry is hard to come by. So when work is done by people who actually know the business (and that doesn’t include research factories in India), it’s important that companies in the ecosystem get involved. My friends at the German …
New Industry Report Suggests Booming Business, However … June 17, 2024 by Super User I tend to put quotation marks around the word “research” when that “research” originates from a “research” factory in Pune, India, but I will at least give a company called Emergen Research a nod for demonstrating some baseline sense of the digital signage industry in its 2024-2032 industry report and forecast. Most of the reports …
Free And Well Worth The Click: The 2024 Digital Signage Yearbook Now Available For Download June 17, 2024 by Super User There is not a lot of in-depth insights and interview work done that is specific to the digital signage sector, and much of what is available involves very limited briefs that point to paywalled material, so the annual digital signage yearbook produced by German content partner invidis is pretty much unique because of its depth …
Global OOH Ad Spend Almost $42B Last Year; Now Past 5% Of Total Ad Spend: WOO June 7, 2024 by Super User Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. Those were the big market highlights presented this week by World Out of Home Organization President Tom Goddard in his opening address to the organization’s Annual Congress in amazing Hong Kong. …
