E-Paper Digital Signage Displays Still Very Much About The Future, With Just 400 Units Shipped Globally In Q1 2024: OMDIA June 6, 2024 by Super User Those walking the exhibit halls of InfoComm next week in Las Vegas will see several display manufacturers showing their adaptations of e-paper displays – talking about their future as replacements for static messaging more traditionally done using printed paper. It’s definitely a somewhat limited part of the future if unit costs can come down, but …
In-Store Screens A Tiny Part Of Retail Media Market, But That “Tiny” Spend Could Still Add Up To $1B By 2028 May 20, 2024 by Super User The market research firm eMarketer has teased out some insights from a new pay-walled report that looks into the in-store component of retail media networks, confirming growth and big long-term dollar potential, but also laying out some obstacles to adoption. “With all the buzz over in-store retail media,” Zia Daniell Wigder, the company’s Chief Content …
US OOH Industry Sees Record Revenues; DOOH Now Almost One-Third Of Activity: OAAA May 17, 2024 by Super User The U.S. out of home advertising industry continues to be in a big growth cycle, with year-on-year Q1 revenues up 6.8% in the first quarter of 2024 and that number almost hitting $2 billion. The numbers are from the Out of Home Advertising Association of America (OAAA), which says the $1.94 billion in revenues represents …
Addressable Market For US Restaurant Industry Is Just Over 238,000 Locations: Research May 16, 2024 by Super User Tech vendors often talk about the addressable market size for the business verticals that they’re focused on, so it is likely handy for the many, many companies looking to introduce or expand digital signage and related tech in the restaurant and food services sectors to understand the size of the largest QSR, fast casual and …
DOOH Ad Revenues Up 28% In Q1 2024: JCDecaux May 6, 2024 by Super User If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home sector is having a good 2024 – with the French firm JCDecaux reporting DOOH revenue is up 28%. Digital is now almost 36% of group revenue for the company, which saw …
New OAAA Research Suggests Strong Linkage Between DOOH Ads And Consumer Actions May 1, 2024 by Super User The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause and effect impact on consumers, with 76% percent of survey respondents confirming they had taken action because of seeing a DOOH ad. The OAAA, which is having its annual OOH media …
Industry Rankings Being Developed For Annual Invidis Yearbook, But We Need Surveys Completed … ASAP April 11, 2024 by Super User For the last few years, Sixteen:Nine has been collaborating with the German consulting firm invidis on editorial and research work directly associated with the digital signage market, giving them more insight on the North American market and, in turn, giving Sixteen:Nine a deeper look and news about the Europeans and Middle East markets. I’m busily …
Research Firms Futuresource, BCC Merge March 28, 2024 by Super User Research companies aren’t what leap to mind when there’s word of mergers and acquisitions, but we have a second one in the last few months involving firms known for watching and quantifying the pro AV sector. UK-based market research consultancy Futuresource Consulting and Boston-based market research firm BCC Research have announced a strategic merger. “There …
Global LED Video Display Market Up 20% Year To Year; Demand Rocketing For All-In-One LED Displays March 11, 2024 by Super User The big crowds cramming Hall Three at Integrated Systems Europe all that week last month were substantial clues that marketplace activity was high for LED displays, but now there is data backing that up perception – with stats from the research firm Omdia suggesting the LED video display market is up roughly 20 per cent …
Survey Suggests Digital Signage Now In Place in 84% Of US Retail Banking: DBSI March 4, 2024 by Super User Banking-focused solutions provider DBSI has released the 2024 version of an annual benchmarking survey on the use of Digital Signage and Experiential Marketing within retail banking and the corporate offices of bankers, with the free-to-download report suggesting screens inside and around banks are very common. The survey done by the Phoenix-area company with 90 banks …
