Global OOH Media Body Says Digital Screens Drive 40% Of Revenue While Only 10% Of Installed Base November 6, 2024 by Super User The head of the World Out of Home Organization says OOH advertising growth, especially in Europe, is the being driven by digital screens, with 40% of revenues from less than 10% of locations. WOO President Tom Goddard told the WOO Europe forum in Milan this week that “a big opportunity is being missed with Classic …
LED Displays Now A $9B Global Market; Biggest Sales Growth Now In Americas: Futuresource October 8, 2024 by Super User The research firm Futuresource Consulting has pushed out a new fee-based report about the global LED display market, suggesting it expanded by more than 6% in 2023 and hit sales of $9.0 billion. In a summary of the report, Futuresource says the APAC region (including China), is the most active market, representing almost two-thirds of …
Valuable Reading: QSR Magazine’s Annual Drive-Thru Report Is Out October 7, 2024 by Super User If you sell into the QSR sector – whether that’s hardware or software – this is valuable (and free) reading: the annual QSR Drive-Thru report produced by QSR magazine, which focuses on guess what. The report is based on site visits at the biggest US chains to generate metrics on such things as speed of …
You Probably Didn’t Know The Plasma Display Industry Is Killing It These Days September 30, 2024 by Super User I have written probably too many times about Indian research factories and suspect reports that invariably show a sunny outlook for whatever looks like an industry, and despite those efforts, I still see all kinds of vendors (and one hopeless trade publication) still referencing the reports and giving them unearned legitimacy. I won’t go over …
Physical Stores Next Big Canvas For Media: Acosta Group Research September 27, 2024 by Super User While online and mobile have received most of the attention and money from brands when it comes to the idea and execution of retail media network, the big retail-centric consulting and services firm Acosta Group suggests physical stores and the screens in them represent the next major retail media channel for brands. “The physical store …
Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences September 20, 2024 by Super User The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention metrics” to give advertisers more insights into what happens when the steel doors open and people pile in. Captivate has a strategic partnership with another NYC company, Adelaide, which describes itself …
MiniLED-lit TVs Overtaking OLEDs In Premium Display Market: DSCC Research September 3, 2024 by Super User TVs and commercial flat panel displays are different things, but much of the technology and manufacturing are the same, so it’s interesting and instructive to see who and what is gaining in global TV sales. Research and events company DSCC’s latest update of its Quarterly Advanced TV Shipment and Forecast Report (paywalled, you need a …
Pro AV Sector Growing Globally At 6.1%, With The Entertainment And Experience Sector Having The Biggest Impact August 21, 2024 by Super User Revenue in the Pro AV sector is seeing a healthy 6.1% growth rate in 2024, though it is down just a tad from 2023 numbers, according to AVIXA’s 2024 Industry Outlook and Trends Analysis (IOTA). Revenue is forecasted to be $325 billion in 2024, up from grow from $306.4 billion in 2023, when revenues were …
DOOH Forecast To Be $5.9 Billion Business In U.S. By 2028: PwC August 14, 2024 by Super User Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of out of home will be a $5.9 billion business, according to the annual PwC Global Entertainment & Media Outlook report. The report pegs the current U.S.market size for OOH at $10.9 billion, which …
All-In-One LED Displays Sales Have Grown 6X Since 2020: Omdia August 8, 2024 by Super User Sales of all-in-one fine pitch LED displays have grown by more than 600% since 2020, according to a new analysis from the tech research firm Omdia. That comes out of Omdia’s new ProAV Vertical Solutions – Corporate and Conference Room 2024 Analysis, with the suggestion that these large format displays will capture more and more of the …
