Is the Office a fertile DS advertising ground? June 24, 2008 by Dave HaynesI am done, done, done starting ad-based digital signage networks (I’ve renounced my poverty vows), but I still noodle around ideas for different ways to go at this business. Like maybe running a network of screens in workplaces – providing office managers with a staff-facing messaging platform but bolstering it with targeted advertising. Sounds slightly …
Accountants rub hands gleefully; declare media future actually strong June 19, 2008 by Dave HaynesPricewaterhouseCoopers has issued a Global Entertainment Media Outlook for the next five years and sees growth in most segments, including our little piece of the puzzle. The ninth annual edition of the Outlook, contains in-depth analyses and forecasts of 15 major industry segments across five regions of the globe – the United States, EMEA (Europe, …
Wobbly economy changing shopper habits … and network strategies? June 9, 2008 by Dave HaynesMediaPost has an article this morning about how the recession is changing the way consumers have been shopping for the last many, many years. A new study shows that consumers are reversing decades-long trends, shunning convenience and healthier foods in search of bargains. For example, the IRI study, called “IRI Times & Trends Special Report: …
To all those wringing their hands about face-tracking June 6, 2008 by Dave HaynesFrom an Associated Press story: Researchers secretly tracked the locations of 100,000 people outside the United States through their cell phone use and concluded that most people rarely stray more than a few miles from home. The first-of-its-kind study by Northeastern University raises privacy and ethical questions for its monitoring methods, which would be illegal …
South African operator reports big-time sales impacts across retail network May 29, 2008 by Dave Haynes As reported in a blog called espaces, South African firm One Digital Media’s CEO told the crowd at a recent Marketing-at-Retail Workshop in Johannesburg how research is showing significant sales impacts in installed locations. Mike Bosman said independent research conducted recently on 22 brands showed those brands stood out 33% more when the particular brand …
POPAI adds blog with roster of contributors May 23, 2008 by Dave HaynesPOPAI announced this week it has added to the long list of companies and organizations doing blogs on what’s shaking in this industry. The difference here is two-fold … maybe. There is no particular vested interest on the part of POPAI, other than educating the industry and taming the Wild West. And the panelists include …
NSR drops a stink-bomb on industry May 20, 2008 by Dave Haynes Interesting little analysis posted today by Northern Sky Research, a Boston-based market research firm. It looks at the state of the industry and references some of the business failures starting to bubble up here and there – something I think we will be seeing more and more. The first thing that kicks in after working …
USPS puts its DS experience to paper May 20, 2008 by Dave Haynes Margot Myers turns up to speak or sit on a panel at a lot of industry conferences for a couple of key reasons: she runs the US Postal Service’s DS program, and she has good things to say. The post office has been fiddling with and tweaking its media strategy for many years, and has …
Mobile ad CPMs well above those for DS marketplace May 16, 2008 by Dave HaynesMobile advertising is a very different kettle of fish than digital screens, but there are things to be learned from what’s happening in that space. MediaBuyerPlanner had a piece Friday reporting a few things of note that spilled out of a mobile advertising conference in LA. 1 – CPMs – A Verizon exec said the …
Accenture study looks at shift to ubiquitous media May 15, 2008 by Dave Haynes Consulting monster Accenture has a a new report out about the future of content strategy, and the evolution from conventional media to a digital media world where content is somewhat ubiquitous. There’s a PDF that can be downloaded that runs through the thinking, which focuses very much on online advertising and the impacts of things …
