RSR releases new report about retailer views on technology May 1, 2008 by Dave HaynesMiami-based Retail Systems Research release a new report today about what it calls The Customer-centric Store, which takes a deep look into what’s bugging retailers and what they want or need to do better. The research, done in the past quarter, suggests that the sluggish economy isn’t even a top 3 business challenge for stores. …
New industry paper estimates installed base to triple in five years April 30, 2008 by Dave HaynesResearch house NSR released new numbers yesterday about the size and state of this industry, with estimates on where we are and where this is all going. According to NSR the industry, which has the majority of deployments and revenues globally from retail, hospitality, healthcare and transportation verticals, is poised to grow from an estimated …
Brain wave measurement picks apart how people respond to ads April 29, 2008 by Dave Haynes The Ad Lab blog has a piece flagging articles in MediaPost and the New York Times about something called neuromarketing — using the measurement of brain waves, skin response, eye movements and pulse rates to get a fix on how people are responding to advertising messages. The articles look at companies like NeuroFocus and EmSense …
Major screen networks to get Nielsen ratings April 24, 2008 by Dave HaynesA big development out of that one-day industry conference in New York yesterday – word that measurement giant Nielsen is going to start distributing ratings reports on some of the larger place-based video networks in the US. Reports MediaPost (which organized the event): In a move that could bring the kind of structure to the …
Arbitron study suggests fast food outlets are a solid media environments April 11, 2008 by Dave Haynes Digital media network operator Indoor Direct has released results of a study run by Arbitron that validates the quick-service restaurant industry as a prime audience for in-store digital media. The study, done in Wendy’s, Denny’s, Hardee’s, Arby’s, and CiCi’s Pizza stores, indicates nearly 100 million people – about 42% of the US adult population – …
Ad spend flat-lined in U.S. April 1, 2008 by Dave HaynesThe wheezing U.S. economy has, not surprisingly, had a ripple effect on ad spend in that country. Marketing Daily is reporting that overall ad spend was up 0.6 per cent last year, or pretty much flatlined year to year. Measurement company Nielsen Company has released numbers showing the big boys, the top 10 ad buyers, …
Zoom gets high ad recall despite state of viewers March 29, 2008 by Dave HaynesI always thought Zoom Media, New Ad and other companies focused on poster advertising in bars and restaurants had a great target audience, but wondered a little what recall would be like given said audience was in there pounding back Jello shots and Irish Car Bombs. Would they remember their names, never mind ads??? Turns …
More evidence the money is moving March 26, 2008 by Dave HaynesMedia research house PQ Media has released a report and forecast on alternative media spending in the US, and identifies digital out of home as one of the hot growth areas. Spending on alternative media, says a company press release, jumped 22.0% to $73.43 billion in 2007 and is expected to continue its rapid ascension …
Content strategy – it's now about price March 25, 2008 by Dave HaynesThe wobbly economy is changing consumer attititudes, and that could have a role in the angle network operators take with their in-store marketing content. Latest research suggests it’s not about quality these days in places like groceries, it’s about price and convenience. A new study from Vertis Communications, reports MediaPost, finds that just 1% of …
Reactrix and Arbitron take close look at "eyes on" numbers; like what they see February 14, 2008 by Dave Haynes Reactrix Systems, Inc., whose stock in trade are those interactive projection pieces you find on shopping mall floors, has released the results of a study it has been doing with Arbitron to “accurately quantify how and at what point consumers choose to ‘opt in’ and engage with their” installations. Unlike the generalized and often unreliable …
