New research halves standard number on buying behavior July 30, 2008 by Dave HaynesMarketers have for ages been talking about how 70 per cent of purchasing decisions are made in the store. But new research from OgilvyAction suggest the real number is more like half that – 34.9 per cent. According to the study, reports Retail Wire, 39.4 percent number is the real number of consumers who wait …
Industry experts weigh in on Wal-Mart TV 2.0 July 30, 2008 by Dave Haynes The online discussion forum Retail Wire attracts a very knowledgeable crowd — what it calls a Brain Trust — to comment on various issues of the day, including recent news that Wal-Mart is taking its in-store video network in a new direction. This is a site requiring registration, but it’s free, and worth the few …
How consumers are using mobile direct advertising July 23, 2008 by Dave Haynes Many of us are trying to bend our brains about the how the relationship between interactive mobile and digital screen networks is supposed to work. One of the key challenges has been trying to sort out how consumers might interact with advertising, and how that correlates to screens. We offer no answers here, but have …
User generated content draws few ad dollars July 18, 2008 by Dave HaynesEvery few months people get all whipped up about some buzz phrase or technology that will be a big part of the future of this industry. For a while last year, people were blabbering away about user generated content, and how video material supplied by the great unwashed would be a cool thing to build …
Crappy economy slowing bar traffic July 18, 2008 by Dave Haynes Media Buyer Planner is reporting that fewer people are heading out to bars and clubs and of those that do go, they’re skipping the Grey Goose and drinking Absolut. Nearly 44 percent of bar managers, bar owners and bartenders report a decrease in consumer traffic at their establishments, according to a May 2008 study from …
M&A guys have a look over digital out of home, issue their notes July 10, 2008 by Dave Haynes Investment banker PetskyPrunier has issued a pretty detailed report looking at the growth prospects for the out-of-home sector, and leads off with digital. It’s an upbeat look, which shouldn’t be all the surprising since that’s the sandbox where the plays and makes its money. There are no real predictions or projections, but for someone just …
Arbitron releases free report on bar media July 9, 2008 by Dave Haynes A whole bunch of my clients and prospects are building out networks in the bar and restaurant industries, and for good reason. Long dwell times. Hard to reach young audiences. And site surveys that are way more fun to do than at most venues! Media measurement house Arbitron has just released a new study that …
White paper lays out why networks fail July 8, 2008 by Dave HaynesUK-based Future Source Consulting has released a good white paper on digital media networks and their prospects for success. Not surprisingly, the group determined that of the 100 or so projects they looked at (in Europe), nine were complete failures, 10 were only partial successes, and for “a significant proportion it was too early to …
AAAA and OAAA agree on DOOH report requirements July 4, 2008 by Dave Haynes Committees of the American Association of Advertising Agencies (AAAA) and the Outdoor Advertising Association of America (OAAA) have met and signed off on their suggestion for what the digital billboard industry needs to generate in terms of proof of performance reports. These reports provide a spot or “play” list similar to what is common in …
Research confirms shorter ads make more sense in DS July 1, 2008 by Dave Haynes In what many of us might consider an expensive reinforcement of the blindingly obvious, Nielsen Media Research has handed off its test results that confirm 15 second ads work better than 30s when the screens are bolted on top of gas pumps. Gas Station TV, a provider of digital out-of-home television, said that the results …
