NSR drops a stink-bomb on industry May 20, 2008 by Dave Haynes Interesting little analysis posted today by Northern Sky Research, a Boston-based market research firm. It looks at the state of the industry and references some of the business failures starting to bubble up here and there – something I think we will be seeing more and more. The first thing that kicks in after working …
USPS puts its DS experience to paper May 20, 2008 by Dave Haynes Margot Myers turns up to speak or sit on a panel at a lot of industry conferences for a couple of key reasons: she runs the US Postal Service’s DS program, and she has good things to say. The post office has been fiddling with and tweaking its media strategy for many years, and has …
Mobile ad CPMs well above those for DS marketplace May 16, 2008 by Dave HaynesMobile advertising is a very different kettle of fish than digital screens, but there are things to be learned from what’s happening in that space. MediaBuyerPlanner had a piece Friday reporting a few things of note that spilled out of a mobile advertising conference in LA. 1 – CPMs – A Verizon exec said the …
Accenture study looks at shift to ubiquitous media May 15, 2008 by Dave Haynes Consulting monster Accenture has a a new report out about the future of content strategy, and the evolution from conventional media to a digital media world where content is somewhat ubiquitous. There’s a PDF that can be downloaded that runs through the thinking, which focuses very much on online advertising and the impacts of things …
RSR releases new report about retailer views on technology May 1, 2008 by Dave HaynesMiami-based Retail Systems Research release a new report today about what it calls The Customer-centric Store, which takes a deep look into what’s bugging retailers and what they want or need to do better. The research, done in the past quarter, suggests that the sluggish economy isn’t even a top 3 business challenge for stores. …
New industry paper estimates installed base to triple in five years April 30, 2008 by Dave HaynesResearch house NSR released new numbers yesterday about the size and state of this industry, with estimates on where we are and where this is all going. According to NSR the industry, which has the majority of deployments and revenues globally from retail, hospitality, healthcare and transportation verticals, is poised to grow from an estimated …
Brain wave measurement picks apart how people respond to ads April 29, 2008 by Dave Haynes The Ad Lab blog has a piece flagging articles in MediaPost and the New York Times about something called neuromarketing — using the measurement of brain waves, skin response, eye movements and pulse rates to get a fix on how people are responding to advertising messages. The articles look at companies like NeuroFocus and EmSense …
Major screen networks to get Nielsen ratings April 24, 2008 by Dave HaynesA big development out of that one-day industry conference in New York yesterday – word that measurement giant Nielsen is going to start distributing ratings reports on some of the larger place-based video networks in the US. Reports MediaPost (which organized the event): In a move that could bring the kind of structure to the …
Arbitron study suggests fast food outlets are a solid media environments April 11, 2008 by Dave Haynes Digital media network operator Indoor Direct has released results of a study run by Arbitron that validates the quick-service restaurant industry as a prime audience for in-store digital media. The study, done in Wendy’s, Denny’s, Hardee’s, Arby’s, and CiCi’s Pizza stores, indicates nearly 100 million people – about 42% of the US adult population – …
Ad spend flat-lined in U.S. April 1, 2008 by Dave HaynesThe wheezing U.S. economy has, not surprisingly, had a ripple effect on ad spend in that country. Marketing Daily is reporting that overall ad spend was up 0.6 per cent last year, or pretty much flatlined year to year. Measurement company Nielsen Company has released numbers showing the big boys, the top 10 ad buyers, …
