Adcentricity paints darker picture of DOOH spend from Q2 August 11, 2010 by Dave HaynesI tend to run into Jeff Atley after hours at trade shows, after we’ve both had a few pops and are not all that eloquent. Or coherent. So when the VP and co-founder of Adcentricity rattles off this sort of thing in his writing, I’m amused. “This does not, however, translate directly to an equivalent spending ratio …
New research shows shopping habits changing August 4, 2010 by Dave HaynesA new study by consultants paints a picture of the impact the Great Recession has had on how people shop, and it provides a few cues as to how in-store digital should adjust to those changing patterns. From the executive summary of The 2010 American Pantry Study: The New Rules of the Shopping Game: Today’s …
And the point of this is … is … umm … July 29, 2010 by Dave HaynesAkihabara News is reporting a new Hitachi gesture technology that the Japanese electronics giant thinks has a role in several sectors one day, including digital signage. Here you are the last bit of our tour at Hitachi exhibition, with the company vision of a “Minority Report” like interface. Perhaps closer to Microsoft Kinect UI, Hitachi …
Enough with the Minority Report references … July 20, 2010 by Dave HaynesI have been thinking about a digital signage drinking game in which every time I read a story about face counting technology that mentions the flick Minority Report, I run down to the kitchen and pour myself a shot of something. Problem is, I’d be drunk a lot of days by noon. And I really …
Audience counting gets a yappy new advocate in Mark Cuban July 19, 2010 by Dave HaynesI just invested in a company that takes video of an area and can tell you exactly how many people are in the capture area at any given time. It’s great for traffic patterns, security, and much more. We are posting cameras in certain environments where anonymity is required, and we don’t and won’t capture …
Friday is Ticker Free Day July 6, 2010 by Dave HaynesMy Preset Group colleague David Weinfeld has unilaterally declared this Friday as Ticker Free Day 2010. On his excellent blog, Digital Signage Insights, David made the case to set aside a day when digital signage network operators could go into their software, turn off the tickers, and see if the sun still came up that …
IAB's new QA guidelines instructive for DOOH sector June 29, 2010 by Dave HaynesFor those of us who were involved in online media when it first started taking shape, the work of the Interactive Advertising Bureau is always interesting. While online is so much bigger than DOOH, there are definite parallels between the two mediums. Both have seen countless crazy ideas come and go. And both have gone …
If DOOH is about reach, Reach has it June 14, 2010 by Dave HaynesRMG Networks (aka Reach Media Group or RMG) released new Nielsen Media Research numbers that suggest its Fitness Entertainment Network are almost double that of other Nielsen research done later last year. The jump owes to adding on the LA Fitness and Lifetime Fitness chains and screens into more than 270 new venues in Q1 …
This Stuff Works Dep't: 63% lift in UK Burger Kings June 14, 2010 by Dave HaynesRobin Critchley from Signature Digital Menus Ltd. in the UK sent me a nice video case study on the company that operates Burger Kings in the UK. It was nice because the packaging of the video and related materials beats the pants off a Plain Jane press release, but also because the results are showing …
Research confirming the somewhat obvious – ads in context work June 4, 2010 by Dave HaynesIs running advertising that is contextually relevant a true science, or just a way of analyzing the obvious? There was a forum in New York yesterday that had media companies presenting new approaches to advertising audience targeting. MediaPost reports: Context was king during a meeting of The Collaborative Alliance in New York Thursday, where companies …