New Nielsen-backed research on video consumption passes on DOOH October 19, 2010 by Dave HaynesThe Nielsen-backed Council for Research Excellence has issued an RFP looking for an overview of research on how people consume video media these days. But unless the steadily growing number of DOOH network screens is considered “Others”, the council is not thinking at all in terms of digital signage screens being part of the study …
Gartner's 2010 Hype Cycle for Enterprise October 15, 2010 by Dave HaynesI like to look over the chart on IT research firm Gartner’s regular Hype Cycle reports because the stuff is interesting, and I make a game of trying to figure out what the hell the new stuff is all about. Human augmentation? … Which I assume does not refer to trout lips on starlets. Terahertz …
Retailers want product lookup and couponing from mobile apps October 12, 2010 by Dave HaynesIf you are trying to get a better sense of what retailers are looking for in technology that will help them out, the research firm Aberdeen Group has some new data that offers clues. The research was focused on mobile retail, but digital signage and mobile done well makes the two mediums playmates. As spotted …
Global OOH Ad Business Pegged at $24 Billion by 2015 October 6, 2010 by Dave HaynesThe research firm Global Industry Analysts, Inc. of San Jose, California has released a 600-page tome on the global Outdoor Advertising markets. “The global market for Outdoor Advertising,” says the release, “is forecast to cross US$23.9 billion by the year 2015. Key factors driving market growth include increasing popularity of digital billboards and video screens, advancements …
OMAC releases new research on Out Of Home's impact September 29, 2010 by Dave HaynesOMAC, the Out-of-home Marketing Association of Canada, has released highlights of new research that reinforces the value and impact of the medium across various advertising categories. An online survey of some 2,200 adults in Toronto and Montreal evaluated OOH, TV, radio and online advertising across five categories: wireless services, mobile phones, packaged food, quick-service restaurants …
MediaWeek paints bright picture for DOOH spend September 27, 2010 by Dave HaynesThere’s a fairly substantial piece in MediaWeek today about out of home spending, much of it focused on digital. Interestingly, at least to me, is the article seems to be pretty much talking only about digital, and the people commenting (some with vested interests, mind you) says DOOH is a mainstream budget item. One reason …
Does re-purposed TV creative have a role and impact in DOOH? September 22, 2010 by Dave HaynesIt’s generally held that Digital Out Of Home is its own medium and that effective creative for this space needs to either be original work or material from another medium that’s then been monkeyed with considerably to work in place-based venues. I buy into that, as the audience dynamic is entirely different for TV. But …
Market researchers looking for digital signage opinions in NYC next week September 4, 2010 by Dave HaynesWith the very clear proviso that I don’t know what or who this is for, I found this Linked In post quite interesting. Focus group for Managers or Directors of DS companies 9-9-10, 5:30-7:30PM paying $250.00 Cash, taking place in Manhattan, N.Y. Call Sharon 718-222-5600X215. The number traces back to a boutique market research firm …
This Stuff Works Dep't: Purchase intent almost triples off DOOH campaign August 27, 2010 by Dave HaynesSpotted a nice piece of research in MediaBuyerPlanner: PepsiCo ran an eight week campaign on Gas Station TV for AMP Energy drinks, and the Nielsen research done on it showed intent to purchase the drink nearly tripled. Nielsen did pre- and post-campaign studies to measure behavioral and attitudinal shifts, and found with both AMP Energy …
Suspicions confirmed: you're not getting the bandwidth you pay for August 18, 2010 by Dave HaynesThis will shock you to your core – there’s hard evidence that telecoms and cablecos are stretching the truth about their service delivery. Ok, it’s actually more of a “Well, no kidding” moment. Lifehacker posted this morning about the US Federal Communications Commission’s new report on broadband performance. The focus of the technical paper is …