Arbitron releases free report on bar media July 9, 2008 by Dave Haynes A whole bunch of my clients and prospects are building out networks in the bar and restaurant industries, and for good reason. Long dwell times. Hard to reach young audiences. And site surveys that are way more fun to do than at most venues! Media measurement house Arbitron has just released a new study that …
White paper lays out why networks fail July 8, 2008 by Dave HaynesUK-based Future Source Consulting has released a good white paper on digital media networks and their prospects for success. Not surprisingly, the group determined that of the 100 or so projects they looked at (in Europe), nine were complete failures, 10 were only partial successes, and for “a significant proportion it was too early to …
AAAA and OAAA agree on DOOH report requirements July 4, 2008 by Dave Haynes Committees of the American Association of Advertising Agencies (AAAA) and the Outdoor Advertising Association of America (OAAA) have met and signed off on their suggestion for what the digital billboard industry needs to generate in terms of proof of performance reports. These reports provide a spot or “play” list similar to what is common in …
Research confirms shorter ads make more sense in DS July 1, 2008 by Dave Haynes In what many of us might consider an expensive reinforcement of the blindingly obvious, Nielsen Media Research has handed off its test results that confirm 15 second ads work better than 30s when the screens are bolted on top of gas pumps. Gas Station TV, a provider of digital out-of-home television, said that the results …
Is the Office a fertile DS advertising ground? June 24, 2008 by Dave HaynesI am done, done, done starting ad-based digital signage networks (I’ve renounced my poverty vows), but I still noodle around ideas for different ways to go at this business. Like maybe running a network of screens in workplaces – providing office managers with a staff-facing messaging platform but bolstering it with targeted advertising. Sounds slightly …
Accountants rub hands gleefully; declare media future actually strong June 19, 2008 by Dave HaynesPricewaterhouseCoopers has issued a Global Entertainment Media Outlook for the next five years and sees growth in most segments, including our little piece of the puzzle. The ninth annual edition of the Outlook, contains in-depth analyses and forecasts of 15 major industry segments across five regions of the globe – the United States, EMEA (Europe, …
Wobbly economy changing shopper habits … and network strategies? June 9, 2008 by Dave HaynesMediaPost has an article this morning about how the recession is changing the way consumers have been shopping for the last many, many years. A new study shows that consumers are reversing decades-long trends, shunning convenience and healthier foods in search of bargains. For example, the IRI study, called “IRI Times & Trends Special Report: …
To all those wringing their hands about face-tracking June 6, 2008 by Dave HaynesFrom an Associated Press story: Researchers secretly tracked the locations of 100,000 people outside the United States through their cell phone use and concluded that most people rarely stray more than a few miles from home. The first-of-its-kind study by Northeastern University raises privacy and ethical questions for its monitoring methods, which would be illegal …
South African operator reports big-time sales impacts across retail network May 29, 2008 by Dave Haynes As reported in a blog called espaces, South African firm One Digital Media’s CEO told the crowd at a recent Marketing-at-Retail Workshop in Johannesburg how research is showing significant sales impacts in installed locations. Mike Bosman said independent research conducted recently on 22 brands showed those brands stood out 33% more when the particular brand …
POPAI adds blog with roster of contributors May 23, 2008 by Dave HaynesPOPAI announced this week it has added to the long list of companies and organizations doing blogs on what’s shaking in this industry. The difference here is two-fold … maybe. There is no particular vested interest on the part of POPAI, other than educating the industry and taming the Wild West. And the panelists include …
