Follow the money dep't: Local tops OOH spending December 3, 2010 by Dave Haynes1,2,3 – SQUINT!!! The Outdoor Advertising Association of America (OAAA) says ad spend went up 7% in Q3 of this year (when compared with Q3 2009), and that adds up to $1.44 billion. The biggest chunk of money goes to the curiously-dubbed “Miscellaneous amusements and services” category, which cranks about $239 million, or 16.6%. That’s …
Astral gets A marks for its digital billboards December 2, 2010 by Dave HaynesMontreal-based Astral Out-of-Home has released some research findings from IPSOS about its 32 digital billboard faces running in Montreal, Toronto and Vancouver. The marks are all in the 80s, which I think still means straight As. Following the initial launch of the Digital Network in Montreal, Astral mandated IPSOS to assess the public’s perception regarding …
PQ Media forecasting serious rev growth for DOOH in 2011 November 13, 2010 by Dave HaynesPatrick Quinn, the head of PQ Media, did an update of DOOH revenues and a preliminary forecast for 2011 of growth in this sector this week at the CET World show in New York. Briefly, things are looking good. Quinn calls the overall category DOOH and then breaks it down two ways, as Place-Based Networks …
TouchTunes is DOOH's big dog: Nielsen research November 5, 2010 by Dave HaynesA release earlier this week got plenty of coverage on how Premier Retail Networks “shines” in the latest Nielsen Fourth Screen Network Audience Report. Well, good for PRN. But what seems to have been missed in coverage is that PRN, as I thought, is just one of several companies in the report, that use Nielsen to …
Platt Retail Institute says sector heading in right direction November 2, 2010 by Dave HaynesWell, most of what I can offer to expand on this jargon-o-rama is okey-dokey and a mental image of me giving a thumbs-up sign, but here ya go … The Platt Retail Institute projects moderate growth for the digital signage industry in the North American Digital Signage Index for Q3 2010, which was released today. …
Research: Advertisers want to get more targeted, but cool on demand-side ad-buying November 2, 2010 by Dave HaynesA new study being released this week by MediaPost’s Center for Media Research, reports Media Post, suggests spending on general, broad-based ad networks – the dominant source of online ad-guying – will decline over the next year as media planners shift their to more targeted options based on user behavior or social networks. This is …
Noventri chops power consumption, bills, and proves it November 2, 2010 by Dave HaynesThe guys at Noventri have taken what I would describe as an unorthodox approach to marketing in the last couple of years. Without belaboring it (you can search if you want off the home page), my eyebrows automatically arch when I see a press release from the Maryland-based company. The brows were up again Monday …
TV ad spot lengths getting shorter, says research October 29, 2010 by Dave HaynesAs reported by Associated Press: Television commercials are shrinking along with attention spans and advertising budgets. The 15-second ad is increasingly common, gradually supplanting the 30-second spot just as it knocked off the full-minute pitch decades ago. The number of 15-second television commercials has jumped more than 70% in five years to nearly 5.5 million …
IPG chooses DOOH aggregator for software. Huh? October 26, 2010 by Dave HaynesIPG’s Emerging Media Lab continues to dig deeper and deeper into digital signage and DOOH. On the heels of announcing a retail technology showcase with PRN, the ad agency’s lab has done a deal with Entourage Advertising for content scheduling and delivery. “The software at the lab needed to be flexible enough to push different …
New audience research cuts DOOH audience in half. Huh??? October 20, 2010 by Dave HaynesNew data from the research firm GfK MRI says 29.6% of U.S. adults have seen a place-based video ad in the last 30 days, which translates to 67.4 million adults seeing video ads in places like stores, shopping malls, restaurants, medical offices, bars, airports or health clubs. Cool. But there’s a problem. Earlier this year, Arbitron …