IAB's new QA guidelines instructive for DOOH sector June 29, 2010 by Super UserFor those of us who were involved in online media when it first started taking shape, the work of the Interactive Advertising Bureau is always interesting. While online is so much bigger than DOOH, there are definite parallels between the two mediums. Both have seen countless crazy ideas come and go. And both have gone …
If DOOH is about reach, Reach has it June 14, 2010 by Super UserRMG Networks (aka Reach Media Group or RMG) released new Nielsen Media Research numbers that suggest its Fitness Entertainment Network are almost double that of other Nielsen research done later last year. The jump owes to adding on the LA Fitness and Lifetime Fitness chains and screens into more than 270 new venues in Q1 …
This Stuff Works Dep't: 63% lift in UK Burger Kings June 14, 2010 by Super UserRobin Critchley from Signature Digital Menus Ltd. in the UK sent me a nice video case study on the company that operates Burger Kings in the UK. It was nice because the packaging of the video and related materials beats the pants off a Plain Jane press release, but also because the results are showing …
Research confirming the somewhat obvious – ads in context work June 4, 2010 by Super UserIs running advertising that is contextually relevant a true science, or just a way of analyzing the obvious? There was a forum in New York yesterday that had media companies presenting new approaches to advertising audience targeting. MediaPost reports: Context was king during a meeting of The Collaborative Alliance in New York Thursday, where companies …
New research halves standard number on buying behavior July 30, 2008 by Dave HaynesMarketers have for ages been talking about how 70 per cent of purchasing decisions are made in the store. But new research from OgilvyAction suggest the real number is more like half that – 34.9 per cent. According to the study, reports Retail Wire, 39.4 percent number is the real number of consumers who wait …
Industry experts weigh in on Wal-Mart TV 2.0 July 30, 2008 by Dave Haynes The online discussion forum Retail Wire attracts a very knowledgeable crowd — what it calls a Brain Trust — to comment on various issues of the day, including recent news that Wal-Mart is taking its in-store video network in a new direction. This is a site requiring registration, but it’s free, and worth the few …
How consumers are using mobile direct advertising July 23, 2008 by Dave Haynes Many of us are trying to bend our brains about the how the relationship between interactive mobile and digital screen networks is supposed to work. One of the key challenges has been trying to sort out how consumers might interact with advertising, and how that correlates to screens. We offer no answers here, but have …
User generated content draws few ad dollars July 18, 2008 by Dave HaynesEvery few months people get all whipped up about some buzz phrase or technology that will be a big part of the future of this industry. For a while last year, people were blabbering away about user generated content, and how video material supplied by the great unwashed would be a cool thing to build …
Crappy economy slowing bar traffic July 18, 2008 by Dave Haynes Media Buyer Planner is reporting that fewer people are heading out to bars and clubs and of those that do go, they’re skipping the Grey Goose and drinking Absolut. Nearly 44 percent of bar managers, bar owners and bartenders report a decrease in consumer traffic at their establishments, according to a May 2008 study from …
M&A guys have a look over digital out of home, issue their notes July 10, 2008 by Dave Haynes Investment banker PetskyPrunier has issued a pretty detailed report looking at the growth prospects for the out-of-home sector, and leads off with digital. It’s an upbeat look, which shouldn’t be all the surprising since that’s the sandbox where the plays and makes its money. There are no real predictions or projections, but for someone just …
