Does re-purposed TV creative have a role and impact in DOOH? September 22, 2010 by Super UserIt’s generally held that Digital Out Of Home is its own medium and that effective creative for this space needs to either be original work or material from another medium that’s then been monkeyed with considerably to work in place-based venues. I buy into that, as the audience dynamic is entirely different for TV. But …
Market researchers looking for digital signage opinions in NYC next week September 4, 2010 by Super UserWith the very clear proviso that I don’t know what or who this is for, I found this Linked In post quite interesting. Focus group for Managers or Directors of DS companies 9-9-10, 5:30-7:30PM paying $250.00 Cash, taking place in Manhattan, N.Y. Call Sharon 718-222-5600X215. The number traces back to a boutique market research firm …
This Stuff Works Dep't: Purchase intent almost triples off DOOH campaign August 27, 2010 by Super UserSpotted a nice piece of research in MediaBuyerPlanner: PepsiCo ran an eight week campaign on Gas Station TV for AMP Energy drinks, and the Nielsen research done on it showed intent to purchase the drink nearly tripled. Nielsen did pre- and post-campaign studies to measure behavioral and attitudinal shifts, and found with both AMP Energy …
Suspicions confirmed: you're not getting the bandwidth you pay for August 18, 2010 by Super UserThis will shock you to your core – there’s hard evidence that telecoms and cablecos are stretching the truth about their service delivery. Ok, it’s actually more of a “Well, no kidding” moment. Lifehacker posted this morning about the US Federal Communications Commission’s new report on broadband performance. The focus of the technical paper is …
Adcentricity paints darker picture of DOOH spend from Q2 August 11, 2010 by Super UserI tend to run into Jeff Atley after hours at trade shows, after we’ve both had a few pops and are not all that eloquent. Or coherent. So when the VP and co-founder of Adcentricity rattles off this sort of thing in his writing, I’m amused. “This does not, however, translate directly to an equivalent spending ratio …
New research shows shopping habits changing August 4, 2010 by Super UserA new study by consultants paints a picture of the impact the Great Recession has had on how people shop, and it provides a few cues as to how in-store digital should adjust to those changing patterns. From the executive summary of The 2010 American Pantry Study: The New Rules of the Shopping Game: Today’s …
And the point of this is … is … umm … July 29, 2010 by Super UserAkihabara News is reporting a new Hitachi gesture technology that the Japanese electronics giant thinks has a role in several sectors one day, including digital signage. Here you are the last bit of our tour at Hitachi exhibition, with the company vision of a “Minority Report” like interface. Perhaps closer to Microsoft Kinect UI, Hitachi …
Enough with the Minority Report references … July 20, 2010 by Super UserI have been thinking about a digital signage drinking game in which every time I read a story about face counting technology that mentions the flick Minority Report, I run down to the kitchen and pour myself a shot of something. Problem is, I’d be drunk a lot of days by noon. And I really …
Audience counting gets a yappy new advocate in Mark Cuban July 19, 2010 by Super UserI just invested in a company that takes video of an area and can tell you exactly how many people are in the capture area at any given time. It’s great for traffic patterns, security, and much more. We are posting cameras in certain environments where anonymity is required, and we don’t and won’t capture …
Friday is Ticker Free Day July 6, 2010 by Super UserMy Preset Group colleague David Weinfeld has unilaterally declared this Friday as Ticker Free Day 2010. On his excellent blog, Digital Signage Insights, David made the case to set aside a day when digital signage network operators could go into their software, turn off the tickers, and see if the sun still came up that …
