Wirespring's 2010 Digital Signage Pricing Report Released February 17, 2011 by Dave HaynesI am not sure when I will have time to read it – maybe on the plane to Lost Wages on Sunday – but Bill Gerba and his team at Wirespring have released the 2010 Digital Signage Pricing Report. The report shows the cost of implementing a 100-screen network has dropped more than 14% since …
Adcentricity releases latest DOOH outlooks and market reviews February 17, 2011 by Dave HaynesThere is a pile of good information and insights in the latest Adcentricity resource guides released today and available to anyone interested. It’s smart marketing and also speaks to the unselfish notion of helping raise the industry through sharing and distributing information. The company, which positions itself now as a location based digital ad network …
Q and A: Privacy expert on the DSF’s new digital signage guidelines February 5, 2011 by Dave Haynes The two key people behind the Digital Signage Federation’s privacy standards released late last week were Ken Goldberg, CEO of Real Digital Media, who chaired the eight-person committee, and Harley Geiger, a committee member and Policy Counsel at the Center for Democracy & Technology. Geiger has written and commented extensively on privacy as it relates …
DSF releases recommendations on privacy and transparency standards February 4, 2011 by Dave HaynesThis <Company Name> digital sign uses a camera to estimate your age and gender in order to make advertisements more relevant to you. No images or identifying information about you is collected or stored. For more information, please visit www.companyname.com/privacy or see the store manager. How would you feel about being obligated to run that message in your …
Are just one in four DOOH networks even on agency radar screens? February 2, 2011 by Dave HaynesA release by Columbus, Ohio-based DOmedia yesterday seemed to get a lot of social media and Google Alert action, but I kinda missed it and figured I’d skip writing about it, because it was well-circulated. However, I stopped and actually read the release this morning and have a couple of observations. 1 – For a …
Media demand, budgets up: New report January 21, 2011 by Dave HaynesWall Street securities firm Deutsche Bank has issued an investor report that suggests, based on what media buyers are telling them, that demand for all media – and particularly big media like TV networks – is growing. The report itself doesn’t seem to be published online, but MediaPost has a copy: The report suggests demand …
Industry moods more positive: PRI research January 19, 2011 by Dave HaynesI like Steven, Margot and the folks at the Platt Retail Institute, and appreciate the research and education they do. But boy, they could stand to do a little packaging of the data so the great unwashed can bend their brains around it. I quote from the Q4 2010 North American Digital Signage Index released this …
The out-of-home TV advertising argument takes a hit December 10, 2010 by Dave HaynesOne of the central selling propositions of digital out of home is that people are not watching as much TV and that those who do, have DVRs and fast-forward through the ads. Therefore, DOOH reaches people out of home, when there’s no remote control around to zip through those pesky commercials. The effect DVRs can …
Follow The Money Dep't: IPG's forecast for 5.4% ad spend growth December 7, 2010 by Dave HaynesOn the heels of ZenithOptimedia’s ad spend forecast comes a separate one from another holding group, IPG MediaBrands and its MagnaGlobal research and analysis division. It says media companies will see 5.4 per cent growth in 2011, building to a total of $412 billion. More than 40 per cent of that is for video. As …
Follow the Money dep't: ZenithOptimedia says global ad spend still growing December 6, 2010 by Dave HaynesMonster ad agency holding group ZenithOptimedia is predicting yet more growth in global ad spend for at least the next three years, never mind the very wobbly shape of many of the economies thought to be driving that growth. In its ad spend forecast update for Dec. 2010, it says: After the surprisingly strong 4.9% recovery …
