Noventri chops power consumption, bills, and proves it November 2, 2010 by Super UserThe guys at Noventri have taken what I would describe as an unorthodox approach to marketing in the last couple of years. Without belaboring it (you can search if you want off the home page), my eyebrows automatically arch when I see a press release from the Maryland-based company. The brows were up again Monday …
TV ad spot lengths getting shorter, says research October 29, 2010 by Super UserAs reported by Associated Press: Television commercials are shrinking along with attention spans and advertising budgets. The 15-second ad is increasingly common, gradually supplanting the 30-second spot just as it knocked off the full-minute pitch decades ago. The number of 15-second television commercials has jumped more than 70% in five years to nearly 5.5 million …
IPG chooses DOOH aggregator for software. Huh? October 26, 2010 by Super UserIPG’s Emerging Media Lab continues to dig deeper and deeper into digital signage and DOOH. On the heels of announcing a retail technology showcase with PRN, the ad agency’s lab has done a deal with Entourage Advertising for content scheduling and delivery. “The software at the lab needed to be flexible enough to push different …
New audience research cuts DOOH audience in half. Huh??? October 20, 2010 by Super UserNew data from the research firm GfK MRI says 29.6% of U.S. adults have seen a place-based video ad in the last 30 days, which translates to 67.4 million adults seeing video ads in places like stores, shopping malls, restaurants, medical offices, bars, airports or health clubs. Cool. But there’s a problem. Earlier this year, Arbitron …
New Nielsen-backed research on video consumption passes on DOOH October 19, 2010 by Super UserThe Nielsen-backed Council for Research Excellence has issued an RFP looking for an overview of research on how people consume video media these days. But unless the steadily growing number of DOOH network screens is considered “Others”, the council is not thinking at all in terms of digital signage screens being part of the study …
Gartner's 2010 Hype Cycle for Enterprise October 15, 2010 by Super UserI like to look over the chart on IT research firm Gartner’s regular Hype Cycle reports because the stuff is interesting, and I make a game of trying to figure out what the hell the new stuff is all about. Human augmentation? … Which I assume does not refer to trout lips on starlets. Terahertz …
Retailers want product lookup and couponing from mobile apps October 12, 2010 by Super UserIf you are trying to get a better sense of what retailers are looking for in technology that will help them out, the research firm Aberdeen Group has some new data that offers clues. The research was focused on mobile retail, but digital signage and mobile done well makes the two mediums playmates. As spotted …
Global OOH Ad Business Pegged at $24 Billion by 2015 October 6, 2010 by Super UserThe research firm Global Industry Analysts, Inc. of San Jose, California has released a 600-page tome on the global Outdoor Advertising markets. “The global market for Outdoor Advertising,” says the release, “is forecast to cross US$23.9 billion by the year 2015. Key factors driving market growth include increasing popularity of digital billboards and video screens, advancements …
OMAC releases new research on Out Of Home's impact September 29, 2010 by Super UserOMAC, the Out-of-home Marketing Association of Canada, has released highlights of new research that reinforces the value and impact of the medium across various advertising categories. An online survey of some 2,200 adults in Toronto and Montreal evaluated OOH, TV, radio and online advertising across five categories: wireless services, mobile phones, packaged food, quick-service restaurants …
MediaWeek paints bright picture for DOOH spend September 27, 2010 by Super UserThere’s a fairly substantial piece in MediaWeek today about out of home spending, much of it focused on digital. Interestingly, at least to me, is the article seems to be pretty much talking only about digital, and the people commenting (some with vested interests, mind you) says DOOH is a mainstream budget item. One reason …
