DOOH4Relief in Quebec, via Rollad Media May 10, 2011 by Dave HaynesNumbers are starting to come in from network operators who kindly ran DOOH4Relief spots in the days and weeks after the ground shook and the ocean heaved around Japan. Here’s a shot of a Dooh4Relief spot in a Jean Coutu (the dominant pharmacy chain) in Quebec, as run at the point of sale by Rollad …
How we shop and spend, and how Digital OOH fits in April 21, 2011 by Dave HaynesThe Newspaper Association of America has released a really interesting look at the shopping patterns of Americans and the impact of advertising. It is based on research purely conducted in the United States, but as with a lot of this kind of research, it provides insights beyond those borders. The survey was conducted with some …
Digital OOH's top networks driving half-billion ad exposures a month April 15, 2011 by Dave HaynesNielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers for Q4 2010, released Thursday, says the “average minute audience” for adults 18+ across 12 participating networks was up nearly 250%, compared to the eight networks that were compared in Q4 …
German study suggest 3D advertising more effective April 14, 2011 by Dave HaynesThe German firm SKOPOS Institute, which does market and communication research, has issued with its client effectiveness results of auto-stereoscopic 3D ads. The October 2010 study for Tridelity AG , which markets glasses-free 3D display technology, involved 312 people divided into two equal groups, all of them shown an ad spot done in either 3D …
Adcentricity works research partnership for purchase intent-driven Digital OOH ad targeting April 12, 2011 by Dave HaynesAdcentricity has worked a partnerships with The Nielsen Company and Environics Analytics that will enable brands to target Digital OOH campaigns based on predictive consumer behaviors, psychographics and purchase intent data. The rationale is that media agencies and brands are typically fed limited consumer data like age, gender, DMA, and income, and it’s not enough. …
DPAA says sector saw 25% revenue growth in 2010 April 5, 2011 by Dave HaynesThe Digital Place-based Advertising Association (DPAA) says number-crunching done by a third-party accounting firm suggests the digital place-based, aka Digital OOH, sector saw revenue growth in the region of 25 points in 2010. The information collected by national CPA firm Miller, Kaplan, Arase came from all DPAA members as well as other place-based ad networks. …
SeeSaw, DPAA announce tools intended to help DOOH media planning process March 23, 2011 by Dave HaynesSeeSaw Networks has announced what it is calling a new reach and frequency model that calculates media plan audience deliveries across multiple digital place-based media networks. The release is a little heavy on how swell it is, and light on what’s actually being done, but here’s what is laid out: Developing place-based buys through the …
Research suggests new nutritional information on menu boards has nominal impact March 22, 2011 by Dave HaynesUS government regulations passed last year, that require fast casual restaurant chains with more than 20 locations to start posting nutritional information on menus and menu boards, was expected to be a catalyst for growth in the digital menu board sector. The theory was that this information changes as offers change, and digital was a …
Follow the money dep't: Outdoor up 9% in US in 2010 March 21, 2011 by Dave Haynes Research firm Kantar Media has released new figures on US ad spend that show what categories are growing, shrinking or just kinda staying the same. The research shows outdoor grew 9.6% year on year from 2009 to 2010, the third biggest category groth. It does not break down in OOH vs Digital OOH. Poached from …
Augmented Reality meets Kinect, makes Magic … Mirror March 7, 2011 by Dave HaynesTech blogger Robert Scoble has a fascinating guest post up on TechCrunch about a recent visit to the Silicon Valley R&D lab of SRI International, which has some 1,700 researchers doing work on tremendously important things like medical imaging, and not so important things like the future of shopping. I was, of course, most interested …
