Industry moods more positive: PRI research January 19, 2011 by Super UserI like Steven, Margot and the folks at the Platt Retail Institute, and appreciate the research and education they do. But boy, they could stand to do a little packaging of the data so the great unwashed can bend their brains around it. I quote from the Q4 2010 North American Digital Signage Index released this …
The out-of-home TV advertising argument takes a hit December 10, 2010 by Super UserOne of the central selling propositions of digital out of home is that people are not watching as much TV and that those who do, have DVRs and fast-forward through the ads. Therefore, DOOH reaches people out of home, when there’s no remote control around to zip through those pesky commercials. The effect DVRs can …
Follow The Money Dep't: IPG's forecast for 5.4% ad spend growth December 7, 2010 by Super UserOn the heels of ZenithOptimedia’s ad spend forecast comes a separate one from another holding group, IPG MediaBrands and its MagnaGlobal research and analysis division. It says media companies will see 5.4 per cent growth in 2011, building to a total of $412 billion. More than 40 per cent of that is for video. As …
Follow the Money dep't: ZenithOptimedia says global ad spend still growing December 6, 2010 by Super UserMonster ad agency holding group ZenithOptimedia is predicting yet more growth in global ad spend for at least the next three years, never mind the very wobbly shape of many of the economies thought to be driving that growth. In its ad spend forecast update for Dec. 2010, it says: After the surprisingly strong 4.9% recovery …
Follow the money dep't: Local tops OOH spending December 3, 2010 by Super User1,2,3 – SQUINT!!! The Outdoor Advertising Association of America (OAAA) says ad spend went up 7% in Q3 of this year (when compared with Q3 2009), and that adds up to $1.44 billion. The biggest chunk of money goes to the curiously-dubbed “Miscellaneous amusements and services” category, which cranks about $239 million, or 16.6%. That’s …
Astral gets A marks for its digital billboards December 2, 2010 by Super UserMontreal-based Astral Out-of-Home has released some research findings from IPSOS about its 32 digital billboard faces running in Montreal, Toronto and Vancouver. The marks are all in the 80s, which I think still means straight As. Following the initial launch of the Digital Network in Montreal, Astral mandated IPSOS to assess the public’s perception regarding …
PQ Media forecasting serious rev growth for DOOH in 2011 November 13, 2010 by Super UserPatrick Quinn, the head of PQ Media, did an update of DOOH revenues and a preliminary forecast for 2011 of growth in this sector this week at the CET World show in New York. Briefly, things are looking good. Quinn calls the overall category DOOH and then breaks it down two ways, as Place-Based Networks …
TouchTunes is DOOH's big dog: Nielsen research November 5, 2010 by Super UserA release earlier this week got plenty of coverage on how Premier Retail Networks “shines” in the latest Nielsen Fourth Screen Network Audience Report. Well, good for PRN. But what seems to have been missed in coverage is that PRN, as I thought, is just one of several companies in the report, that use Nielsen to …
Platt Retail Institute says sector heading in right direction November 2, 2010 by Super UserWell, most of what I can offer to expand on this jargon-o-rama is okey-dokey and a mental image of me giving a thumbs-up sign, but here ya go … The Platt Retail Institute projects moderate growth for the digital signage industry in the North American Digital Signage Index for Q3 2010, which was released today. …
Research: Advertisers want to get more targeted, but cool on demand-side ad-buying November 2, 2010 by Super UserA new study being released this week by MediaPost’s Center for Media Research, reports Media Post, suggests spending on general, broad-based ad networks – the dominant source of online ad-guying – will decline over the next year as media planners shift their to more targeted options based on user behavior or social networks. This is …
