Another overpriced sector report, another mild tizzy August 26, 2011 by Dave Haynes Once again, a report from a company that does reports on any sector that has a pulse is getting all kinds of coverage and excited social media action for its sunglasses-needed bright picture for digital signage. Global digitalsignage market to reach $13.8 billion by 2017! Where, pray tell, will we all put our yachts??? Can …
Brand marketing money shifting into stores for digital, other tools August 12, 2011 by Dave Haynes The shopper research firm GfK Interscope has released its 2011 Futurescope survey of consumer packaged goods and retailers, with the results showing more and more see in-store marketing as critical to their bottom lines. Ninety-five percent of the 300 people who did the survey this spring said they’re actively engaged in shopper marketing, with more than 80% saying …
Report says digital signage is booming; we say hmmm… August 12, 2011 by Dave Haynes All the reports that get issued on this space tend to blur together after a while, and the forecasts of growth and $X.X Billion values thrown at the sector just look like abstract numbers. I struggle, particularly, to get excited about forecasts from research companies that would have the most fleeting, drive-by grasp of the …
What really influences shoppers? August 9, 2011 by Dave Haynes One of the numbers that gets trotted out consistently to make the argument for the impact of in-retail digital is the idea that 70 percent of buying decisions happen once consumers are in the store. If shoppers are right there, and open to influence, the visuals and calls to action of digital can move the …
Three in five Americans see Digital OOH ads each month: DPAA-backed research August 2, 2011 by Dave Haynes New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans reported seeing Digital OOH advertising in a previous 30-day period. Of the 60.7% of U.S. adults (approximately 138.5 million people) who reported having seen digital place-based advertising, says a GfK release, 64.1% expressed …
DPAA tracks big jump in media planning intentions for Digital OOH July 5, 2011 by Dave Haynes Well if intentions turn into actions then the outlook for Digital OOH media spends is starting to look a lot rosier. The Digital Place-based Advertising Association has released the results of a survey conducted with what it calls “strategic media planners” – the headline being 86.3% of the roughly 1,000 media planning asked said they planned …
Digital signage sector had a pokey Q1, but improving now: PRI June 30, 2011 by Dave HaynesThe Platt Retail Institute says Q1 of this year was very pokey for the North American Digital Signage industry, showing the first overall decline in almost two years. PRI’s quarterly index, which compares Q1 2011 to Q4 2010, reports: The Current DS Index is down sharply from the 3.82 percent increase last quarter and fell …
Digital signage a $4.5B business within five years May 31, 2011 by Dave HaynesDigital signage will be a $4.5 billion global business within five years, estimates the research firm ABI Research in a new market study. ABI rolls displays, media players, software, and installation/maintenance costs (as well as a MASSIVE chunk for consultants, I can only assume) into a number pegged at $1.3 billion last year. The report …
Digital media consumption versus spend $50 billion out of whack: comScore May 18, 2011 by Dave HaynesThe digital measurement firm comScore recently released a new deck, prepped by the COO, on The Digital World. It makes absolutely no mention of digital in the context of place-based media, but is still quite interesting in terms of analyzing what’s going with digital globally. What caught my eye: In terms of shipments, smartphones are …
The Pandora's Box of Pay Per Look in Digital OOH Advertising May 15, 2011 by Dave HaynesMontreal-based Ayuda Media Systems is among many company showing its pots and pans at the big Screen Media Expo event this week in London. One of the big things it will be talking about is its integration of Intel’s anonymous video analytics technology. Ayuda first started talking at DSE earlier in the year about the …
