SeeSaw, DPAA announce tools intended to help DOOH media planning process March 23, 2011 by Super UserSeeSaw Networks has announced what it is calling a new reach and frequency model that calculates media plan audience deliveries across multiple digital place-based media networks. The release is a little heavy on how swell it is, and light on what’s actually being done, but here’s what is laid out: Developing place-based buys through the …
Research suggests new nutritional information on menu boards has nominal impact March 22, 2011 by Super UserUS government regulations passed last year, that require fast casual restaurant chains with more than 20 locations to start posting nutritional information on menus and menu boards, was expected to be a catalyst for growth in the digital menu board sector. The theory was that this information changes as offers change, and digital was a …
Follow the money dep't: Outdoor up 9% in US in 2010 March 21, 2011 by Super User Research firm Kantar Media has released new figures on US ad spend that show what categories are growing, shrinking or just kinda staying the same. The research shows outdoor grew 9.6% year on year from 2009 to 2010, the third biggest category groth. It does not break down in OOH vs Digital OOH. Poached from …
Augmented Reality meets Kinect, makes Magic … Mirror March 7, 2011 by Super UserTech blogger Robert Scoble has a fascinating guest post up on TechCrunch about a recent visit to the Silicon Valley R&D lab of SRI International, which has some 1,700 researchers doing work on tremendously important things like medical imaging, and not so important things like the future of shopping. I was, of course, most interested …
Wirespring's 2010 Digital Signage Pricing Report Released February 17, 2011 by Super UserI am not sure when I will have time to read it – maybe on the plane to Lost Wages on Sunday – but Bill Gerba and his team at Wirespring have released the 2010 Digital Signage Pricing Report. The report shows the cost of implementing a 100-screen network has dropped more than 14% since …
Adcentricity releases latest DOOH outlooks and market reviews February 17, 2011 by Super UserThere is a pile of good information and insights in the latest Adcentricity resource guides released today and available to anyone interested. It’s smart marketing and also speaks to the unselfish notion of helping raise the industry through sharing and distributing information. The company, which positions itself now as a location based digital ad network …
Q and A: Privacy expert on the DSF’s new digital signage guidelines February 5, 2011 by Super User The two key people behind the Digital Signage Federation’s privacy standards released late last week were Ken Goldberg, CEO of Real Digital Media, who chaired the eight-person committee, and Harley Geiger, a committee member and Policy Counsel at the Center for Democracy & Technology. Geiger has written and commented extensively on privacy as it relates …
DSF releases recommendations on privacy and transparency standards February 4, 2011 by Super UserThis <Company Name> digital sign uses a camera to estimate your age and gender in order to make advertisements more relevant to you. No images or identifying information about you is collected or stored. For more information, please visit www.companyname.com/privacy or see the store manager. How would you feel about being obligated to run that message in your …
Are just one in four DOOH networks even on agency radar screens? February 2, 2011 by Super UserA release by Columbus, Ohio-based DOmedia yesterday seemed to get a lot of social media and Google Alert action, but I kinda missed it and figured I’d skip writing about it, because it was well-circulated. However, I stopped and actually read the release this morning and have a couple of observations. 1 – For a …
Media demand, budgets up: New report January 21, 2011 by Super UserWall Street securities firm Deutsche Bank has issued an investor report that suggests, based on what media buyers are telling them, that demand for all media – and particularly big media like TV networks – is growing. The report itself doesn’t seem to be published online, but MediaPost has a copy: The report suggests demand …
