Canada’s COMB releases new OOH planning toolset for agencies November 29, 2011 by Dave Haynes The Canadian Out-of-Home Measurement Bureau, or COMB for short, has released a new software platform designed to make buying and selling Out Of Home media easier in this country. The new service, called COMBNavigator 2012, is for the biggest OOH companies in the country, but the bigger picture is a service covering more OOH and …
Smartphones are changing the in-store digital dynamic, and that’s OK November 2, 2011 by Dave Haynes We’ve been hearing and reading for two or three years now how the rise of smartphones was going to change the dynamic in retail environments, and force some rethinking and reinvention of early in-store digital efforts. One-way pushes of content was looking awfully antiquated, and basic touch screens were going to quickly seem lame when …
One billion-plus ad exposures a month in Digital OOH? October 21, 2011 by Dave Haynes The nice folks at The Nielsen Company kindly sent along a broader round-up of numbers from the second quarter 2011 Fourth Screen Report. The numbers are the sum of average minute exposures for an advertiser schedule of a typical ad rotation. The report reflects a mash-up of traffic (Scarborough) and transaction data with demographic and qualitative …
Latest Nielsen Fourth Screen report includes big mall numbers October 21, 2011 by Dave Haynes The Nielsen Company has issued its latest Fourth Screen Network Audience Report, a quarterly audience analysis on the digital place-based network business. The report is about audience exposures for OOH networks and is used as one means of comparing audience sizes with TV and other mediums. Nielsen doesn’t seem to release summaries itself, so it seems …
Global ad spend up, but down in N. America, Europe: Nielsen October 3, 2011 by Dave Haynes Nielsen’s quarterly Global AdView Pulse report, released today, says global ad spend in Q2 of this year was up 5.7%, but it sank in the big markets of North American and Europe. Nielsen says ad revenue dropped in Q2 in 16 out of 36 global markets – the first big decline since the Q3 2009 …
Follow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH September 30, 2011 by Dave Haynes Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based on “accelerated gains in traditional OOH and the continued roll-out of digital OOH screens and signage.” That’s the word in the new omnibus media and communications industry forecast by Veronis Suhler …
Nielsen confirms the obvious, or is there more to it? September 30, 2011 by Dave Haynes Research from Nielsen released the other day drew the forehead-slapper conclusion that advertising shown on multiple platforms substantially increases recall, as opposed to just seeing the ad on TV. My initial reaction was, “Well … yeah. Of course.” But I also thought, there had to be some reason Nielsen, working with Google, had looked into this. …
ComQi works shopper insight deal with UK’s Path Intelligence September 28, 2011 by Dave Haynes The digital signage hardware/software firm ComQi (aka Minicom/EnQii) has worked a deal with a UK firm that specializes in generating reports on how consumers moves around malls and big footprint retailers. Path Intelligence passively tracks and logs how mobile phone users move around an enclosed environment, sort out the patterns on where people go, when …
Where’s the dial??? Turns out 55-plus crowd actually does know how to use mobile phones September 14, 2011 by Dave Haynes If all your anthropology assumptions were based on TV spots and popular culture, you’d likely have concluded trying to get the 55-plus crowd using smart phones to use social networks and interact with screens was a totally lost cause. Older people tend to get portrayed as befuddled dolts who need phones with just two very …
