Digital signage sector had a pokey Q1, but improving now: PRI June 30, 2011 by Super UserThe Platt Retail Institute says Q1 of this year was very pokey for the North American Digital Signage industry, showing the first overall decline in almost two years. PRI’s quarterly index, which compares Q1 2011 to Q4 2010, reports: The Current DS Index is down sharply from the 3.82 percent increase last quarter and fell …
Digital signage a $4.5B business within five years May 31, 2011 by Super UserDigital signage will be a $4.5 billion global business within five years, estimates the research firm ABI Research in a new market study. ABI rolls displays, media players, software, and installation/maintenance costs (as well as a MASSIVE chunk for consultants, I can only assume) into a number pegged at $1.3 billion last year. The report …
Digital media consumption versus spend $50 billion out of whack: comScore May 18, 2011 by Super UserThe digital measurement firm comScore recently released a new deck, prepped by the COO, on The Digital World. It makes absolutely no mention of digital in the context of place-based media, but is still quite interesting in terms of analyzing what’s going with digital globally. What caught my eye: In terms of shipments, smartphones are …
The Pandora's Box of Pay Per Look in Digital OOH Advertising May 15, 2011 by Super UserMontreal-based Ayuda Media Systems is among many company showing its pots and pans at the big Screen Media Expo event this week in London. One of the big things it will be talking about is its integration of Intel’s anonymous video analytics technology. Ayuda first started talking at DSE earlier in the year about the …
DOOH4Relief in Quebec, via Rollad Media May 10, 2011 by Super UserNumbers are starting to come in from network operators who kindly ran DOOH4Relief spots in the days and weeks after the ground shook and the ocean heaved around Japan. Here’s a shot of a Dooh4Relief spot in a Jean Coutu (the dominant pharmacy chain) in Quebec, as run at the point of sale by Rollad …
How we shop and spend, and how Digital OOH fits in April 21, 2011 by Super UserThe Newspaper Association of America has released a really interesting look at the shopping patterns of Americans and the impact of advertising. It is based on research purely conducted in the United States, but as with a lot of this kind of research, it provides insights beyond those borders. The survey was conducted with some …
Digital OOH's top networks driving half-billion ad exposures a month April 15, 2011 by Super UserNielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers for Q4 2010, released Thursday, says the “average minute audience” for adults 18+ across 12 participating networks was up nearly 250%, compared to the eight networks that were compared in Q4 …
German study suggest 3D advertising more effective April 14, 2011 by Super UserThe German firm SKOPOS Institute, which does market and communication research, has issued with its client effectiveness results of auto-stereoscopic 3D ads. The October 2010 study for Tridelity AG , which markets glasses-free 3D display technology, involved 312 people divided into two equal groups, all of them shown an ad spot done in either 3D …
Adcentricity works research partnership for purchase intent-driven Digital OOH ad targeting April 12, 2011 by Super UserAdcentricity has worked a partnerships with The Nielsen Company and Environics Analytics that will enable brands to target Digital OOH campaigns based on predictive consumer behaviors, psychographics and purchase intent data. The rationale is that media agencies and brands are typically fed limited consumer data like age, gender, DMA, and income, and it’s not enough. …
DPAA says sector saw 25% revenue growth in 2010 April 5, 2011 by Super UserThe Digital Place-based Advertising Association (DPAA) says number-crunching done by a third-party accounting firm suggests the digital place-based, aka Digital OOH, sector saw revenue growth in the region of 25 points in 2010. The information collected by national CPA firm Miller, Kaplan, Arase came from all DPAA members as well as other place-based ad networks. …
