Follow The Money Dep’t: Local Media Digital Spend Strong And Growing March 22, 2012 by Dave Haynes The research consulting firm BIA/Kelsey’s newest U.S. Local Media Forecast (for 2011-2016) anticipates strong growth in the digital segment of local media advertising through 2016. The firm anticipates local online/interactive/digital advertising revenues will climb from $21.2 billion in 2011 to $38.5 billion by 2016, a compound annual growth rate (or CAGR for you MBA types) …
Research: Ad Overload Taking Toll February 28, 2012 by Dave Haynes It’s no real revelation when research confirms what’s been evident for years – people think they are bombarded with advertising. But it’s instructive to get real data on what gets under their skin and how they respond. It’s also fascinating to see the device that scares the crap out of many Digital OOH ad people …
Kinetic Explores Moods, Attentiveness Of Digital OOH Subway Audience February 24, 2012 by Dave Haynes The big UK OOH planning group Kinetic Worldwide has put out some research that explored the perceived mood and attentiveness to advertising of people using the underground rail system in Glasgow, Scotland. Quoting Kinetic, the research found that “while contact numbers were highest during peak commuting hours, panels were more effective throughout the day as people …
New Research: Smartphone Activity In Retail, And What That Means For Digital Signage February 22, 2012 by Dave Haynes Nielsen is advancing some of the findings from its upcoming U.S. Digital Consumer Report, and the data on smartphones should be instructive for companies that target retail environments or have retail end-user clients. The data backs up conventional wisdom that people whip out their fancy battery-chewing phones not to watch movie trailers and YouTube vids …
Digital Signage Market Stats: Gerba Looks At The Actuals January 26, 2012 by Dave Haynes The very expensive reports that roll off the assembly line of research mills everyday – digital signage one day, bull semen the next – all highlight a BIG number that talks about the growth of a sector. There’s always the “Digital Signage will be a $19 gazillion dollar market by 2016” number that is abstract …
Out Of Home Leads US Media Spend Growth January 19, 2012 by Dave Haynes Outdoor advertising “seems” to be the bucket most often associated with media spend for digital out of home, and if that is really the case, then it’s a good bucket to be in these days. Measured ad spend for OOH grew at three times the rate of any any other medium during the first three …
Tying Digital OOH To Daily Deals January 19, 2012 by Dave Haynes Daily Deal Media, which covers the daily deal industry populated by companies like Groupon and Living Social, has released an annual industry outlook and year-in-review report with some interesting insights that would be useful to Digital OOH networks that partner these kinds of companies. Among the key findings covered within the report: The attrition rate …
Latest Industry Forecast Rolls Off Factory Line With Big, Meaningless Numbers January 12, 2012 by Dave Haynes If you have $4,650 USD just sitting there on your desk gathering dust, you can stuff it in an envelope and send it to a Dallas research report factory that has issued (take deep breath first): Global Digital Signage, Dynamic Signage, Electronic Signage, Narrowcasting Market by Components (Hardware & Software)/Applications (Indoor, Retail, Transportation, Institutions)/ Displays (LED, …
QR Codes Still A Mystery To Most, Even Those Who Do Scan January 5, 2012 by Dave Haynes Marketing Charts has some useful insights up from a recent survey looking into how consumers actually perceive and use buzz-heavy QR code technology. As it turns out, only 1 in 5 people knew what they were and of those who did and have actually whipped out their smartphone and scanned, nearly 3 in 5 did …
Is 0.5% Engagement A Measure Of Success? December 13, 2011 by Dave Haynes A recent press release about an interactive screen program in UK shopping malls didn’t seem all that interesting – particularly one trying to get kids to dance with virtual penguins – so I skipped on by it. But Barnaby Page at ScreenmediaMag.com read the release more carefully and got his calculator out – and made …
