Follow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH September 30, 2011 by Super User Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based on “accelerated gains in traditional OOH and the continued roll-out of digital OOH screens and signage.” That’s the word in the new omnibus media and communications industry forecast by Veronis Suhler …
Nielsen confirms the obvious, or is there more to it? September 30, 2011 by Super User Research from Nielsen released the other day drew the forehead-slapper conclusion that advertising shown on multiple platforms substantially increases recall, as opposed to just seeing the ad on TV. My initial reaction was, “Well … yeah. Of course.” But I also thought, there had to be some reason Nielsen, working with Google, had looked into this. …
ComQi works shopper insight deal with UK’s Path Intelligence September 28, 2011 by Super User The digital signage hardware/software firm ComQi (aka Minicom/EnQii) has worked a deal with a UK firm that specializes in generating reports on how consumers moves around malls and big footprint retailers. Path Intelligence passively tracks and logs how mobile phone users move around an enclosed environment, sort out the patterns on where people go, when …
Where’s the dial??? Turns out 55-plus crowd actually does know how to use mobile phones September 14, 2011 by Super User If all your anthropology assumptions were based on TV spots and popular culture, you’d likely have concluded trying to get the 55-plus crowd using smart phones to use social networks and interact with screens was a totally lost cause. Older people tend to get portrayed as befuddled dolts who need phones with just two very …
Another overpriced sector report, another mild tizzy August 26, 2011 by Super User Once again, a report from a company that does reports on any sector that has a pulse is getting all kinds of coverage and excited social media action for its sunglasses-needed bright picture for digital signage. Global digitalsignage market to reach $13.8 billion by 2017! Where, pray tell, will we all put our yachts??? Can …
Brand marketing money shifting into stores for digital, other tools August 12, 2011 by Super User The shopper research firm GfK Interscope has released its 2011 Futurescope survey of consumer packaged goods and retailers, with the results showing more and more see in-store marketing as critical to their bottom lines. Ninety-five percent of the 300 people who did the survey this spring said they’re actively engaged in shopper marketing, with more than 80% saying …
Report says digital signage is booming; we say hmmm… August 12, 2011 by Super User All the reports that get issued on this space tend to blur together after a while, and the forecasts of growth and $X.X Billion values thrown at the sector just look like abstract numbers. I struggle, particularly, to get excited about forecasts from research companies that would have the most fleeting, drive-by grasp of the …
What really influences shoppers? August 9, 2011 by Super User One of the numbers that gets trotted out consistently to make the argument for the impact of in-retail digital is the idea that 70 percent of buying decisions happen once consumers are in the store. If shoppers are right there, and open to influence, the visuals and calls to action of digital can move the …
Three in five Americans see Digital OOH ads each month: DPAA-backed research August 2, 2011 by Super User New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans reported seeing Digital OOH advertising in a previous 30-day period. Of the 60.7% of U.S. adults (approximately 138.5 million people) who reported having seen digital place-based advertising, says a GfK release, 64.1% expressed …
DPAA tracks big jump in media planning intentions for Digital OOH July 5, 2011 by Super User Well if intentions turn into actions then the outlook for Digital OOH media spends is starting to look a lot rosier. The Digital Place-based Advertising Association has released the results of a survey conducted with what it calls “strategic media planners” – the headline being 86.3% of the roughly 1,000 media planning asked said they planned …
