Digital OOH Growth 17X Faster Than Overall US Ad Growth, DPAA Suggests April 25, 2012 by Dave Haynes The Digital Place-based Advertising Association says growth rates for the medium outpaced overall U.S. ad industry growth by a more than 17:1 margin last year. Based on information collected by Miller, Kaplan, Arase from DPAA members and non-members, the organization says, in a release Tuesday, ad revenue for the digital place-based sector grew by 14.2% …
Global Digital OOH Spend Growing at 19.2% Clip April 23, 2012 by Dave Haynes PQ Media, which watches the Digital OOH ad sector probably more than any other research and analysis company, says the global Digital OOH market is expected to grow by almost 20% in 2012. The PQ Media Global Digital Out-of-Home Media Forecast 2012-16 suggests global Digital OOH media dollars generated by digital place-based networks, billboards and signage …
Research: Impulse Buys Factor for 9/10 Shoppers; In-Store Messaging Main Influencer April 19, 2012 by Dave Haynes Some new ammo for you if you think some of the standard lines about in-store purchasing decisions are getting old … Nine out of 10 shoppers still buy items not on their list, says the latest results from ongoing shopper behavior research being conducted by shopper marketing agency The Integer Group and M/A/R/C Research. Of …
COMB Adds Data Tools For Canadian OOH Planners And Sellers April 19, 2012 by Dave Haynes The non-profit measurement organization Canadian Out-of-Home Measurement Bureau (aka COMB) has released new data-centric software for media planners and buyers, as well as sellers of conventional out-of-home advertising media. Called the COMB Data Report,the tools enable users to quickly get a full perspective of COMB-approved OOH media product across the country. Planners can choose from …
Pharmacy Digital OOH Network Releases Nielsen Research April 11, 2012 by Dave Haynes Healthcare giant Cardinal Health has released research on the Digital OOH network it runs in retail pharmacies – with a Nielsen study suggesting ad recall levels are solid and a tangible cause and effect of spots and consumer behaviour. The 900-site Pharmacy Health Network runs ads and educational content on panels in view of people …
Follow The Money Dep’t: Global Ad Spend Up 7.3% April 9, 2012 by Dave Haynes Research giant Nielsen has issued a year-end wrap-up of global ad spending for 2011, aggregating numbers from around the world and reaching the conclusion actual spend was up everywhere … except Europe. Nielsen said media buying was “impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and …
Nielsen: Smartphone Penetration In US Crosses 50% Barrier March 29, 2012 by Dave Haynes At some point in the last few weeks more U.S. mobile subscribers were on smartphones than on “dumb” feature phones, the research firm Nielsen is reporting. As of February, the penetration rate was at 49.7% and unless something really weird happened, that percentage would have continued to rise this month. Nielsen says this marks an …
Rackspace Survey: Many Businesses Still Chained To Servers March 29, 2012 by Dave Haynes Cloud is a pretty seriously abused term these days – with companies using cloud almost interchangeably with Internet. Raffi Vartian from signagelive, which describes itself as cloud-based digital signage software, sent around a press release this morning by cloud computing giant Rackspace that references his company. CEO Jason Cremins is quoted, which is a bit …
Research: CBS Outdoor Finds Interactive OOH Little Known Or Used in Europe March 26, 2012 by Dave Haynes CBS Outdoor has released a March 2012 study, done by Kantar Media, looking at the use and understanding of interactive technologies for out of home in Europe, and the results suggest the technology is still very much in its early adopter years. The study, done last fall in six countries and involving more than 9,000 …
Nielsen Forecasts Growth In Experiential Retail March 22, 2012 by Dave Haynes Consumer research giant Nielsen has released a new white paper that takes a look at how retail will evolve over the next five years, with an outlook that sees formats blurred, experience and entertainment raised in importance and technology having a more pervasive, consumer-facing footprint. Called What’s In Store, In-Store For U.S. Retail In 2016, …
