DPAA Says Sector Growing At 6X Pace Of Media In General October 10, 2012 by Dave Haynes The Digital Place-based Advertising Association says the sector it bangs its drums about grew at roughly six times the pace of total measured ad spending. The data from Miller, Kaplan, Arase suggests digital place-based media grew by 11.8% from Jan-June 2012 over the same period last year, comparing that against Kantar Media data that shows total …
Research: Advice, Opinions Trusted; Display Ads, Not So Much September 17, 2012 by Dave Haynes The research firm Nielsen has released the latest results from seems to be an ongoing study about the trust factor in all forms of paid advertising, ie TV, print, digital, radio. What’s interesting is how little trust people put in just plain advertising and how much more they do in recommendations from peers. “Recommendations from …
Study: $450M Or More In Co-Op Dollars Going Untapped By Digital September 7, 2012 by Dave Haynes The Interactive Advertising Bureau has issued an interesting white paper about the big chunk of money being left on the table each year by brands and the people who control brand dollars who don’t want to put so-called co-op money into digital. It’s virtually impossible to quantify the amount of co-op advertising dollars available in …
Research: Humor, Character Development Matter Most In TV Ads August 22, 2012 by Dave Haynes Very litttle of this can be directly applied to the small-budget, silent and mostly motion graphics world of sigital signage and digital OOH content – save perhaps humor – but this new research from Nielsen is still valuable if you are in the business of creating content for this medium. A recent analysis by research …
Research: Nielsen Global Study Shows Price, Nutrition Biggest Grocery Buying Factors August 21, 2012 by Dave Haynes The research firm Nielsen has some really interesting survey results out today about consumer decision making in grocery – with findings that may seem obvious in some respects but have some deeper implications. To the surprise of probably no one, price is the biggest factor in grocery purchases around the world. But price, reports Nielsen, …
New H.265 Video Compression Will Be Twice As Efficient as H.264 August 16, 2012 by Dave Haynes This could be big. The Moving Picture Experts Group (aka MPEG), which has members representing the interests of telecoms, computer, TV and consumer electronics companies, met last month and has approved a new standard for high efficiency video coding that video now encoded using H.264 (a widely used encoding standard these days) can be done …
PRI Index Suggests Optimism For Sector Starting To Sag June 21, 2012 by Dave Haynes The Chicago-based Platt Retail Institute has released the Q2 2012 edition of the PRI-DSF North American Digital Signage Index, which pretty much mirrors the US economy – flat but hopeful. The PRI-DSF North American Digital Signage Index covering Q1 2012 shows a downward trend, says PRI director Steven Platt, though participants continue to have a …
UK NFC Trial Shows 78% Positive Impact May 25, 2012 by Dave Haynes I was blabbing away with a client just yesterday about the application of NFC and OOH, so it was interesting to see results move about a fairly substantive use of it in the UK this spring. JCDecaux and Kinetic launched in March of this year a large trial of NFC-enabled 6-sheet (the size) print posters …
OAAA Research Gives Snapshot Of How Consumers Spend Time Outside Homes May 7, 2012 by Dave Haynes Research released last week by the Outdoor Advertising Assocation of America provides an interesting snapshot of how consumers spend their time away from, with an astonishing amount of it allocated to travel. About 62% of a consumer’s time spent away from the house (and not at work or school) is getting places. The USA TouchPoints …
Research: In-Store Digital Drives Big Sales Increases In Hardware Stores May 1, 2012 by Dave Haynes BrightSign CEO Jeff Hastings is in Lost Wages this week for the National Hardware Show and will be doing a conference session on boosting in-stores ales using digital screens. He’ll be armed with research suggesting double and triple-digit gains on promoted items. The North American Retail Hardware Association did a limited test with member Aubuchon Hardware …
