Tying Digital OOH To Daily Deals January 19, 2012 by Super User Daily Deal Media, which covers the daily deal industry populated by companies like Groupon and Living Social, has released an annual industry outlook and year-in-review report with some interesting insights that would be useful to Digital OOH networks that partner these kinds of companies. Among the key findings covered within the report: The attrition rate …
Latest Industry Forecast Rolls Off Factory Line With Big, Meaningless Numbers January 12, 2012 by Super User If you have $4,650 USD just sitting there on your desk gathering dust, you can stuff it in an envelope and send it to a Dallas research report factory that has issued (take deep breath first): Global Digital Signage, Dynamic Signage, Electronic Signage, Narrowcasting Market by Components (Hardware & Software)/Applications (Indoor, Retail, Transportation, Institutions)/ Displays (LED, …
QR Codes Still A Mystery To Most, Even Those Who Do Scan January 5, 2012 by Super User Marketing Charts has some useful insights up from a recent survey looking into how consumers actually perceive and use buzz-heavy QR code technology. As it turns out, only 1 in 5 people knew what they were and of those who did and have actually whipped out their smartphone and scanned, nearly 3 in 5 did …
Is 0.5% Engagement A Measure Of Success? December 13, 2011 by Super User A recent press release about an interactive screen program in UK shopping malls didn’t seem all that interesting – particularly one trying to get kids to dance with virtual penguins – so I skipped on by it. But Barnaby Page at ScreenmediaMag.com read the release more carefully and got his calculator out – and made …
Canada’s COMB releases new OOH planning toolset for agencies November 29, 2011 by Super User The Canadian Out-of-Home Measurement Bureau, or COMB for short, has released a new software platform designed to make buying and selling Out Of Home media easier in this country. The new service, called COMBNavigator 2012, is for the biggest OOH companies in the country, but the bigger picture is a service covering more OOH and …
Smartphones are changing the in-store digital dynamic, and that’s OK November 2, 2011 by Super User We’ve been hearing and reading for two or three years now how the rise of smartphones was going to change the dynamic in retail environments, and force some rethinking and reinvention of early in-store digital efforts. One-way pushes of content was looking awfully antiquated, and basic touch screens were going to quickly seem lame when …
One billion-plus ad exposures a month in Digital OOH? October 21, 2011 by Super User The nice folks at The Nielsen Company kindly sent along a broader round-up of numbers from the second quarter 2011 Fourth Screen Report. The numbers are the sum of average minute exposures for an advertiser schedule of a typical ad rotation. The report reflects a mash-up of traffic (Scarborough) and transaction data with demographic and qualitative …
Latest Nielsen Fourth Screen report includes big mall numbers October 21, 2011 by Super User The Nielsen Company has issued its latest Fourth Screen Network Audience Report, a quarterly audience analysis on the digital place-based network business. The report is about audience exposures for OOH networks and is used as one means of comparing audience sizes with TV and other mediums. Nielsen doesn’t seem to release summaries itself, so it seems …
Global ad spend up, but down in N. America, Europe: Nielsen October 3, 2011 by Super User Nielsen’s quarterly Global AdView Pulse report, released today, says global ad spend in Q2 of this year was up 5.7%, but it sank in the big markets of North American and Europe. Nielsen says ad revenue dropped in Q2 in 16 out of 36 global markets – the first big decline since the Q3 2009 …
