Who’s Dropping $250 A Head For Digital Signage Advice? September 4, 2013 by Super User Some company with evidently deep pockets is turning to the great unwashed of digital signage for guidance, offering “up to $250” for opinions and insights on the space. I got this email via the Digital Screenmedia Association on Tuesday: One of the world’s top digital signage manufacturers wants to ask you a favor—share your opinions …
Survey: What Content Matters August 26, 2013 by Super User My friends at the Belgian content startup Seenspire do automated content feeds for networks (as well as custom content), and are working with a university in their country to do some market research. They have collaborated on a short survey that pokes at end-users about what content matters to them, how they use it …
Sub-Optimal Creative Equals $2.3 B Opportunity Loss in Digital OOH: ClearChannel June 17, 2013 by Super User Clear Channel Outdoor has a new study out about what it has dubbed Digital Asset Wastage, claiming most brands are running sub-optimal creative and losing media opportunity they value at $2.3 Billion a year. The media giant says it sampled activity across its global network of digital screens, and calculated that just 1 in 4 …
Research: Three In Five Banks Ready To Get Serious About Digital Signage May 2, 2013 by Super User Retail marketing agency John Ryan, which is somewhere between mostly and entirely focused on retail banking, has issued a report on the findings from a survey done with some 200 large- and medium-sized European, Australian and North American retail banks – whose collective footprint is more than 150,000 branches and 32 countries. The survey was …
Digital Signs Drive Triple-Digit Sales Spikes At Casino Restaurants April 19, 2013 by Super User There’s an interesting case study now available from partners involved in a late 2012 trial using digital signage and video analytics at some Ontario charity casinos. A couple of key findings in the study nicely reinforce the impact of digital signage in food services, and the utility of automated audience measurement. The five-month test involving …
Research: CBS Europe Study Suggests OOH Best Trigger For Interactive March 26, 2013 by Super User [highlight color=”eg. yellow, black”]Me: Beats me why there is a gap here … something in the video embed code[/highlight] CBS Outdoor International has released results of pan-European research that suggests outdoor advertising is a more effective trigger for interactive than other forms of mainstream media. The research asserts that consumers are more likely to buy something …
Research: 60% Of Us Are Showrooming March 14, 2013 by Super User AdWeek has a great set of infographics up that show the depth pof the problem some retailers face with showrooming – the evidently very widespread tactic of going to a store to check out the look and feel of goods, and then leaving to then buy it for less cost online. One of the ways …
Follow The Money Dep’t: OAAA Says Outdoor Spend Up 4.2% In 2012 March 5, 2013 by Super User OOH advertising revenue rose 4.2%, to $6.7 billion, based on new figures from the Outdoor Advertising Association of America, aka OAAA. The OAAA also said OOH revenue figures were up 3.4% in Q4, compared to 2011. That was the 11th straight quarter with an uptick. “Out of home continues to perform well year after year, …
Dot2Dot Adds Segmentation Targeting To Ad Manager February 14, 2013 by Super User Dot2Dot Communications, the Toronto company that is the team known for a few years as Scala Canada, is back at its roots of ad inventory management and scheduling, and has announced a demographic targeting module that leverages consumer insights from another Toronto company, DM Squared. The integrated tool, exclusive to Dot2Dot’s Ad Manager software, …
Retail Business Intelligence Engine Tracks Shopper Trends By Smartphone IDs February 12, 2013 by Super User The ability to understand what consumers are doing in retail environments has been the domain these past few years of video-driven analytics that use overhead cameras to generate heat-maps of where shoppers go and where they don’t. Companies like Intel, via its video analytics technology, can also generate data on things like gender, dwell time …
