Digital Signage Biggest Growth Driver For Internet Of Things Business: Report May 20, 2015 by Dave Haynes The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called Internet of Things. The IoT market is expected to grow by 19% this year, says the forecast, with the biggest bump among vertical industries coming for the one that gets stuff …
Startup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads May 18, 2015 by Dave Haynes A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of home advertising industry. We’ve seen several companies come and go marketing products that use machine learning and cameras to look for, detect, count and roughly analyze faces that happen to look in the …
Attention Spans Study Confirms Multi-Zone Digital Signage Layouts Bad Idea May 18, 2015 by Dave Haynes Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and young adults who can’t keep their noses out of their devices. The attention span study is a free download and is based on both online surveys and neurological research done late last …
Research: How Consumers Really Use Devices In Retail May 13, 2015 by Dave Haynes So how do shoppers really use digital tools in-store, versus the many assumptions out there? Here’s some useful new insights via Nielsen, about device-driven consumers: In-store digital enablement options can bring the ease, convenience and personalization of online into brick-and-mortar stores, says Nielsen in a new report on retail. Incorporating digital strategies into the in-store experience …
Research: A Video Also Worth A Thousand Words May 12, 2015 by Dave Haynes The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. consumers, suggests people prefer to interact with businesses through video and …
Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See April 29, 2015 by Dave Haynes Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. In other words, …
Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon April 24, 2015 by Dave Haynes If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, …
How Walmart Serves In-Store Ads Based On Data October 29, 2014 by Dave Haynes The truly smart people in this business tend to “get” the power and importance of live and aggregated data to not only get fresh information on the screens, but to also shape scheduling based on what the data is telling the platform. As you might expect, Walmart is pretty spanking good at that stuff. There’s …
Projects: Pilot Confirms Screens Boost Sales At Outlet Retailer Last Call October 29, 2014 by Dave Haynes Here’s one of those still fairly rare instances of a retailer sharing some of the data from an in-store digital test. Fashion retailer Last Call, the outlet for Neiman Marcus, did a test with software vendor Scala at one of its stores to collect and track incoming sales impacts. The installed screen network involved three sets …
Tokyo Scientists Create Touchscreen From Thin Air October 29, 2014 by Dave Haynes I’m not even going to pretend I understand what the heck is happening here, but it looks pretty intriguing. A team at the University of Tokyo has created a virtual holographic screen that you can see, feel and use as a touch surface. Called HaptoMime, it uses reflective surfaces and infrared sensors that detect fingers. …
