Only $4,650 For A Big Stack Of Not Much April 3, 2014 by Super User So far this week, the research company that recently declared the digital signage market is worth $14.87 Billion (and got coverage for that), also declared the following: Bring Your Own Device (BYOD) & Enterprise Mobility Market worth $284.70 Billion by 2019 Armored Vehicle Market worth $28.62 Billion by 2019 Flow Meters Market worth $7.9 Billion …
Are There Really 300 Digital Signage Software Options? March 28, 2014 by Super User For the last few months I have, in free moments, been trying to build a list that identifies and categorizes the digital signage eco-system. It’s a big job and I even subbed out some of the work to someone in Croatia to spend a many hours searching, decoding and validating companies. So far, I have …
New Nielsen Data Suggests Big Recall, Credibility Numbers For Retail Pharma Network March 17, 2014 by Super User Looking for some fresh and credible data to make your case about Digital OOH effectiveness? Here’s some new audience-research data from Nielsen about Cardinal Health’s digital advertising network for retail pharmacies, called Pharmacy Health Network. The network had 63 percent recall, and 74 percent of those interviewed indicated ads are more believable when viewed in a pharmacy. PHNTV …
Research: Digital Signage Tuned To Boomers, And Their Parents March 4, 2014 by Super User A new report from market research giant Nielsen should be a good reminder to brand marketers that one of their biggest, and in many cases most affluent audiences, needs some help getting and absorbing messages. While it’s funny to hear stories about grandmothers in their 80s struggling with Skype cameras and the UIs of smartphones, …
Canadian Digital Media Tech By The Numbers February 28, 2014 by Super User Here’s a nice infographic put together by the quasi-government Canadian Digital Media Network that breaks down the Canadian digital media landscape in numbers.
Research Pegs Digital Out Of Home As World’s 2nd Fastest Growing Medium February 27, 2014 by Super User PQ Media has pushed out new global market research that suggests digital OOH media “may be on the cusp” of its big breakout phase. The research firm suggests digital signage is “now the world’s second fastest-growing ad medium, and it is quickly becoming a vital component of the transitioning media ecosystem.” (Note: even the company that …
Research: Consumers Not Enchanted By BLE Proximity Marketing February 26, 2014 by Super User Here’s a nice tall glass of cold water in the flushed faces of people yelling omni-channel and mobile integration from the digital signage rooftops. Research from PricewaterhouseCoopers (PwC) suggests the great unwashed out there aren’t at all enchanted by the notion of walking through stores and public spaces and getting jack-hammered with ads, coupons and calls …
Eternal Name Game: Dynamic Digital Signage, Screenmedia Still Flat-lined January 22, 2014 by Super User A couple of months ago I went off on some of the people in this space who insist on creating a new name for something that, good or bad, is just flat baked in. I went back and had a look to see what’s changed since then. Nothing. What’s kinda interesting is that the hotbed …
Leading Authority You’ve Never Heard Of Pegs Digital Signage Market at $14 Billion October 31, 2013 by Super User A Denver-area research company that seems to have its collective eyes on everything under the sun – including photovoltaic cells this week – has issued its take on the prospects for the digital signage sector. I greet analyses by “experts” from research firms that are experts on everything with considerable ambivalence. But if you have …
Research: Digital Transformation Seen As Critical By 4 in 5 Execs October 11, 2013 by Super User If you need a little boost heading into the weekend (a long weekend for Canadians, who do Thanksgiving in October), worth a read is a new report on Digital Transformation by MIT’s Sloan School of Management, and Capgemini Consulting. The research suggests that for 78% of respondents, achieving digital transformation will become critical to their …
