Cues And Clues To Tuning Your Digital Signage Content To Your Core Audience December 15, 2015 by Dave Haynes One of the first things a good digital signage consultant is going to ask a client is: “Who is your audience?” That can sometimes be easily defined, or be really hard, when it comes to catch-alls like mass transport or shopping malls. Adobe has been releasing a series of surveys looking at how consumers look …
US Lobby Group Warns Ultra HD Screens Can Be Energy Hogs November 19, 2015 by Dave Haynes Via Display Daily The emergence of LED-lit LCD displays and the disappearance of plasma displays would probably, reasonably, make end-users think that energy consumption is no longer much on an issue in digital signage deployments. LEDs, after all, are far more energy efficient than the older technologies that were light up flat panel displays. Turns …
New Johns Hopkins Study Backs Up Value Of Adding Calorie Counts To Menus November 10, 2015 by Dave Haynes A new study by the Johns Hopkins Bloomberg School of Public Health suggests U.S.-based chain restaurants that voluntarily list calorie counts on their menus are compelling diners to eat less, something that arguably backs up the federal edict to get calorie counts on all US fast food menus by the end of next year. It’s …
Nielsen Research Confirms No One-Spot-Fits-All For Effective Creative October 19, 2015 by Dave Haynes One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary around the globe, and the same holds true for advertising, according to new Nielsen research. Nielsen’s latest Global Trust in Advertising Survey asked 30,000 online consumers what advertising themes are most impactful, …
Ireland’s Instillo Launches Android-Driven, HTML5-Powered Audience Measurement Tools August 31, 2015 by Dave Haynes Video analytics tools have been around for many years now – and the key players have changed through the years, with the exception of France’s Quividi, which has been a constant. An Irish company called Instillo has announced its own video analytics platform – Instillo Audience, and changed the proposition around quite a bit in …
OAAA Says OOH Ad Spend Up In Q2: Research August 19, 2015 by Dave Haynes The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. Overall ad spend was down nearly 7 percent for the quarter, based on what Kantar Media reports, with OOH and local radio the only traditional media …
Canada, Dubai Hotbeds Of Digital Signage: Google Trends June 20, 2015 by Dave Haynes If Google Trends is a real measure of activity and interest in digital signage, Canada is the hotbed country, but Dubai is the hotbed city at the moment. These are charts from the past 12 months. This graph shows web activity and you can see how the timeline kinda syncs up with ISE, DSE and …
Research: Almost Third Of Screen Time Now In Portrait Mode May 27, 2015 by Dave Haynes Analyst Mary Meeker’s annual Internet Trends report was pushed out today, and it is, as always, a fascinating look at what consumers are doing online and the trends both in North America and globally. The report comes from the Silicon Valley investment shop Kleiner Perkins Caufield & Byers. It’s an essential read if you are in the …
Research: 17.2 M Digital Signs By 2019 (Updated) May 27, 2015 by Dave Haynes A boutique market research firm in Sweden, focused on the Internet of Things and Machine to Machine connectivity businesses, has pushed out a report suggesting global shipments of networked digital signage displays grew by 21.7 percent last year. Berg Insight suggests that high growth will continue for the next several years, ticking along at a compound annual …
Third Of Print Firms Globally Plan Digital Signage Solutions Within Year: Survey May 22, 2015 by Dave Haynes Some digital signage people I know have suggested the traditional print industry will never get into the digital signage industry because it’s just too different for them. I’ve disagreed, and I’ve not only seen digital signage guys like Tom McGowan go work for printing companies (ColorEdge) but also done advisory work myself for a big …
