Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon April 24, 2015 by Super User If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, …
How Walmart Serves In-Store Ads Based On Data October 29, 2014 by Super User The truly smart people in this business tend to “get” the power and importance of live and aggregated data to not only get fresh information on the screens, but to also shape scheduling based on what the data is telling the platform. As you might expect, Walmart is pretty spanking good at that stuff. There’s …
Projects: Pilot Confirms Screens Boost Sales At Outlet Retailer Last Call October 29, 2014 by Super User Here’s one of those still fairly rare instances of a retailer sharing some of the data from an in-store digital test. Fashion retailer Last Call, the outlet for Neiman Marcus, did a test with software vendor Scala at one of its stores to collect and track incoming sales impacts. The installed screen network involved three sets …
Tokyo Scientists Create Touchscreen From Thin Air October 29, 2014 by Super User I’m not even going to pretend I understand what the heck is happening here, but it looks pretty intriguing. A team at the University of Tokyo has created a virtual holographic screen that you can see, feel and use as a touch surface. Called HaptoMime, it uses reflective surfaces and infrared sensors that detect fingers. …
Survey Shakes Place-Based Pom-Poms October 7, 2014 by Super User I don’t know how meaningful these things are, but if general surveys about what agency people like about a medium gets you shaking your industry pom-poms, here’s stuff you can slap on a new slide on your ad sales deck: A MyersBizNet survey of some 250 advertiser and agency execs suggests audience value, quality of network …
Report: Small & Medium Banks View Digital Signage As Top Branch Tech Choice August 14, 2014 by Super User Louisville-based solutions provider Codigo is pretty focused on the small to medium-sized financial services sector, and has released a nice report that looks at how branch banking is evolving and where it is going. One of the interesting aspects of it shows that of marketing technology being put in new branches, digital signage is at the …
Digital OOH Revenue Grew 9.3% Globally Last Year; 2014 Predicted Higher August 5, 2014 by Super User PQ Media’s annual performance benchmarking for the digital out of home industry suggests despite all the geo-political calamities and shaky economies, the sector saw 9.3% revenue growth globally in 2013, and 2014 should be better. The just released study – Global Digital Out-of-Home Media Forecast 2014-18 – suggests “key first-half indicators point to DOOH growth accelerating to …
Shoppers Would Rather Use Displays, Interactive Stations Than Talk To Store Staff: Report April 29, 2014 by Super User Digital devices will be influencing half of all in-store sales by the end of this year, suggest a new report by mega consulting firm Deloitte. Deloitte’s research, based on interviews with more than 2,000 US residents, suggests digital technologies already influence 36 percent or $1.1 trillion of in-store retail sales, and that rate is escalating at a …
Digital OOH Sees 13% Growth In 2013: DPAA Report April 14, 2014 by Super User Digital OOH advertising grew at a 13% clip in 2013, says the Digital Place Based Advertising Association in a new report. The DPAA says only online ad spend is growing faster, and revenue growth for ads on public-facing digital screens far exceeded that of the overall U.S. ad industry, even TV and out-of-home. According to Miller, …
Global Ad Spend Up, Mobile Biggest Growth Driver: ZenithOptimedia Report April 7, 2014 by Super User The giant ad agency holding group ZenithOptimedia has issued a report this morning predicting that global ad spend will grow by 5.5% in 2014, reaching US$537B by the end of this year. That number is up from the December 2013 version of its quarterly forecast – owing primarily to what’s seen as stronger growth in the …
