Canada, Dubai Hotbeds Of Digital Signage: Google Trends June 20, 2015 by Super User If Google Trends is a real measure of activity and interest in digital signage, Canada is the hotbed country, but Dubai is the hotbed city at the moment. These are charts from the past 12 months. This graph shows web activity and you can see how the timeline kinda syncs up with ISE, DSE and …
Research: Almost Third Of Screen Time Now In Portrait Mode May 27, 2015 by Super User Analyst Mary Meeker’s annual Internet Trends report was pushed out today, and it is, as always, a fascinating look at what consumers are doing online and the trends both in North America and globally. The report comes from the Silicon Valley investment shop Kleiner Perkins Caufield & Byers. It’s an essential read if you are in the …
Research: 17.2 M Digital Signs By 2019 (Updated) May 27, 2015 by Super User A boutique market research firm in Sweden, focused on the Internet of Things and Machine to Machine connectivity businesses, has pushed out a report suggesting global shipments of networked digital signage displays grew by 21.7 percent last year. Berg Insight suggests that high growth will continue for the next several years, ticking along at a compound annual …
Third Of Print Firms Globally Plan Digital Signage Solutions Within Year: Survey May 22, 2015 by Super User Some digital signage people I know have suggested the traditional print industry will never get into the digital signage industry because it’s just too different for them. I’ve disagreed, and I’ve not only seen digital signage guys like Tom McGowan go work for printing companies (ColorEdge) but also done advisory work myself for a big …
Digital Signage Biggest Growth Driver For Internet Of Things Business: Report May 20, 2015 by Super User The tech market intelligence firm International Data Corporation has issued an industry forecast that suggests digital signage is the biggest growth driver globally for the so-called Internet of Things. The IoT market is expected to grow by 19% this year, says the forecast, with the biggest bump among vertical industries coming for the one that gets stuff …
Startup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads May 18, 2015 by Super User A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of home advertising industry. We’ve seen several companies come and go marketing products that use machine learning and cameras to look for, detect, count and roughly analyze faces that happen to look in the …
Attention Spans Study Confirms Multi-Zone Digital Signage Layouts Bad Idea May 18, 2015 by Super User Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and young adults who can’t keep their noses out of their devices. The attention span study is a free download and is based on both online surveys and neurological research done late last …
Research: How Consumers Really Use Devices In Retail May 13, 2015 by Super User So how do shoppers really use digital tools in-store, versus the many assumptions out there? Here’s some useful new insights via Nielsen, about device-driven consumers: In-store digital enablement options can bring the ease, convenience and personalization of online into brick-and-mortar stores, says Nielsen in a new report on retail. Incorporating digital strategies into the in-store experience …
Research: A Video Also Worth A Thousand Words May 12, 2015 by Super User The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. consumers, suggests people prefer to interact with businesses through video and …
Not So Fun Fact: Consumers Don’t Recall 75% Of Spots They See April 29, 2015 by Super User Nielsen president Randall Beard has a sobering little stat on the company blog today, noting how only 25% of consumers exposed to an ad the previous day can correctly remember the ad and the brand it was pushing. That’s based on Nielsen’s measurement of 1.7 million TV ads, over the past 13 years. In other words, …
