Interactive Chart: Digital Signage Market Value 2013-2019 February 27, 2016 by Super User I have written and ranted a few times about the dubious market research reports that get generated by research factories in India – companies that produce expensive reports on pretty much any industry they can think of. The stuff is almost valueless, but still gets reproduced and quoted by online publications and by companies who …
Digital Signage Is A $XX Billion Market!!! Ok, Umm, Sure … February 2, 2016 by Super User I don’t know how many meetings and conference presentations I’ve been at that sees one or more presenters, early on in their sessions, pop up a slide that shows a chart that climbs up and a big, honking number at the end – signifying the market size for digital signage. It’s almost always a number …
18 Surprising Statistics About Digital Signage January 27, 2016 by Sean Levy GUEST POST: Irfan Khan, SkyKit As a savvy businessperson, you know that digital signage is a huge, well-established market. You see them everywhere: promoting a new product in the store, advertising deals outside pharmacies—perhaps even touting diaper rash cream, as one sign in my hometown has done for at least the last five years. You’ve …
Research Firm Peoplecount Launches Audience Analytics Platform Built Around Smartphones Looking For WiFi January 27, 2016 by Super User Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. The turnkey service is geared to out-of-home and place-based media operators, as …
Cues And Clues To Tuning Your Digital Signage Content To Your Core Audience December 15, 2015 by Super User One of the first things a good digital signage consultant is going to ask a client is: “Who is your audience?” That can sometimes be easily defined, or be really hard, when it comes to catch-alls like mass transport or shopping malls. Adobe has been releasing a series of surveys looking at how consumers look …
US Lobby Group Warns Ultra HD Screens Can Be Energy Hogs November 19, 2015 by Super User Via Display Daily The emergence of LED-lit LCD displays and the disappearance of plasma displays would probably, reasonably, make end-users think that energy consumption is no longer much on an issue in digital signage deployments. LEDs, after all, are far more energy efficient than the older technologies that were light up flat panel displays. Turns …
New Johns Hopkins Study Backs Up Value Of Adding Calorie Counts To Menus November 10, 2015 by Super User A new study by the Johns Hopkins Bloomberg School of Public Health suggests U.S.-based chain restaurants that voluntarily list calorie counts on their menus are compelling diners to eat less, something that arguably backs up the federal edict to get calorie counts on all US fast food menus by the end of next year. It’s …
Nielsen Research Confirms No One-Spot-Fits-All For Effective Creative October 19, 2015 by Super User One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary around the globe, and the same holds true for advertising, according to new Nielsen research. Nielsen’s latest Global Trust in Advertising Survey asked 30,000 online consumers what advertising themes are most impactful, …
Ireland’s Instillo Launches Android-Driven, HTML5-Powered Audience Measurement Tools August 31, 2015 by Super User Video analytics tools have been around for many years now – and the key players have changed through the years, with the exception of France’s Quividi, which has been a constant. An Irish company called Instillo has announced its own video analytics platform – Instillo Audience, and changed the proposition around quite a bit in …
OAAA Says OOH Ad Spend Up In Q2: Research August 19, 2015 by Super User The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. Overall ad spend was down nearly 7 percent for the quarter, based on what Kantar Media reports, with OOH and local radio the only traditional media …
