Emerging Trend: Digital Out-of-Home Advertising Audits March 13, 2018 by Chuck Lewis Guest Post: Ken Goldberg, Real Digital Media The Independent Credibility Fixes for Ad Supported DOOH The positioning of ad-supported digital out of home has always been in flux. As the industry began its ascent, it was considered an alternative to television advertising. The parallels were certainly there, given the reliance upon audio and video on …
Technology Is The Key To Truly Seamless, Frictionless Shopping March 5, 2018 by Lillyan Wamaitha Guest Post: Dina Townsend, RMG Networks In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a way to escape whatever stresses and hassles they’re experiencing in their daily life. Or, alternatively, dread the prospect of trawling around shops and appreciate anything that makes it an …
24/7 Digital Signage Flat Panel Sales Grow Almost 40% Year To Year March 5, 2018 by Dave Haynes The latest large format LCD sales tracking report from Orange County, CA-based PMA Research suggests commercial displays are seeing a big uptick, with sales on 24/7 LCD displays (the kind recommended for serious digital signage jobs) were up 39% from a year earlier. Says PMA: The January 2018 PMA Research Distributor Flat Panel Tracking reports …
IHS Markit: 55-Inch Screens Still The Digital Signage Sweet Spot January 5, 2018 by Dave Haynes One of the nice perks of being a Digital Signage Federation member – along with the private jet access I assume I now get as a newly-minted director – is access to the quarterly industry summary put together by IHS Markit. Q3 is now available, and as might be expected, there’s some interesting stuff in …
Here’s A Glimpse At The Crappy Digital Signage Market Analyses From A Junk Research Factory December 4, 2017 by Dave Haynes It irritates the hell out of me when I see another member of the trade press giving any attention to companies that are peddling crap research about this industry – quoting market analysts from these research factories in Pune, India who are pulling numbers out of their collective butts to forecast industry growth and value. Because I …
OOH’s Q3 2017 Sales Up 1.9%, Says OAAA November 20, 2017 by Dave Haynes Out of home advertising revenue was up 1.9 percent in the third quarter of 2017, compared to the stretch in 2016, accounting for $1.78 billion in ad spend, says the Outdoor Advertising Association of America (OAAA). For the year, to date, sales are up 1.3 percent. “OOH is thriving compared to other traditional media because …
Price Gap Between OLED And LCD Displays Closing November 3, 2017 by Dave Haynes Via Display Daily OLED displays have tended to generate a couple of uniform reactions from onlookers:1) they look amazing and 2) they’re amazingly expensive. The latter is changing, according to research firm IHS Markit, which says the manufacturing cost gap between OLED displays and LCD displays is closing. IHS says its OLED Display Cost Model analysis estimates …
Digital Signage Display Market Forecasted To Grow By 18% Annually September 7, 2017 by Dave Haynes The digital signage display market is expected to see a compound annual growth rate (CAGR) of 18.2% over the next four years, with the biggest growth coming in displays that are 65-inches or larger. The forecast comes from research firm IHS Markit, one of a small handful of companies that actually invests real time, people and …
Despite All The Gloomy Stories, U.S. Bricks and Mortar Retail Growing August 31, 2017 by Dave Haynes If your company chases business in retail, you’ll know it’s a tough slog for a bunch of reasons, and you’ll also have heard and read no end of stories about how brick and mortar retail is in a death spiral. Turns out that’s not really true. The National Retail Federation says the industry may indeed …
Research: 800,000+ Digital Signage Displays Shipped Q1 2017 August 21, 2017 by Dave Haynes LOTS of interesting stuff in the new IHS Markit Digital Signage & Professional Displays Market Analysis, this one for Q2 2017. Here’s the top-line stuff in the executive summary: For the first quarter of 2017 (Q1 2017), public display monitor shipments increased 2.6%, with shipments reaching over 804,000 units. Public display TV shipments recovered from the …
