Bob O’Brien Of DSCC On the State And Future Of Digital Displays In The Time Of COVID-19 February 26, 2020 by Dave Haynes There is very little that’s simple about the display industry – whether it’s on the consumer or commercial side. At first glance, it would seem to be all about the electronics, but a flat panel display, in particular, involves a lot of specialty glass and chemical compounds. What gets pulled together for a digital signage …
SignageOS Releases Performance Test Findings On LG webOS Digital Signage Displays February 19, 2020 by Dave Haynes The signageOS guys, who do middleware and related services for system on chip technology in digital signage, have released the second in a series of independent testing reports – this new one on LG’s webOS smart displays. The testing found that these smart displays come out quite well and suit a variety of use-cases in …
Report: MicroLED Adoption Expected Within Four Years As Tech Improves, Prices Fall January 16, 2020 by Dave Haynes A report from the Taiwan-based tech publication Digitimes suggests the microLED displays that are mostly seen these days at trade show stands will start seeing broad adoption as early as 2024, for a few reasons. While Sony and Samsung Electronics have unveiled micro LED-equivalent display modules, their prices are over US$50,000 per square meter, far …
Research: You’ve Got Maybe 1.5 Seconds To Make An Impression December 30, 2019 by Dave Haynes With no end of visual distractions in retail and public spaces, the way to get people to notice and recall the key message on a piece of digital signage creative is to leave it on the screen longer. Right? Well … maybe not. New Scientist has an interesting piece up online about research from the …
AI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65% November 26, 2019 by Dave Haynes The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to match ad content to viewers had distinctly positive impacts. A digital out of home campaign on a digital poster network in Westfield-owned shopping malls, for the wireless carrier Optus, tailored …
Geopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform October 3, 2019 by Dave Haynes Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience measurement. The not-for-profit organization, which is governed by a board representing the entire OOH ecosystem – including advertisers, media agencies, and out-of-home media – first launched Insights as a …
McKinsey Opening Test Lab Store In Mall Of America September 26, 2019 by Dave Haynes The huge management consultant firm McKinsey & Company is opening a retail test lab store tomorrow that’s designed to try out and analyze different technologies touted to transform shopping experiences. The store – called Modern Retail Collective – opens Friday at the vast Mall of America, in suburban Minneapolis. McKinsey says this differs from other …
And Now We Have Nonsense Research On “Procurement Market Intelligence” September 26, 2019 by Dave Haynes Following the search term “digital signage” on Google Alerts means getting a daily email with headlines and links to endless forecasts from Indian research factories about the state and prospects for the industry. I ignore them because they’re almost all nonsense – data borrowed or dreamed up by analysts who the next day will be …
DSCC Research Shows Asian Panel-Makers Had Tough Couple Of Quarters September 23, 2019 by Dave Haynes Research firm DSCC’s Quarterly Display Supply Chain Financial Health Report suggests the major display panel makers in China, Korea and Taiwan are in the midst of a rough patch, with nine of the 13 panel makers tracked having year to year revenue declines. The industry tracking also suggests many of the companies recorded losses in the …
Research: Menu Board Testing Shows Differences Images And Motion Make On Sales September 16, 2019 by Dave Haynes Atlanta-based High Street Collective has now released the results of a first round of testing at a local store that doubles as a “Living Retail Lab” for digital initiatives. The owner of Citizen Supply, located inside Atlanta’s Ponce City Market, built a bar and lounge inside his store in early 2019 and called it Likewise, …
