Research: Nearly 11 Million Meeting Rooms Out There – Digital Door Signs, Anyone? May 16, 2018 by Super User UK-based Futuresource Consulting has pushed out new research focused on the corporate market and looking at the rise of technology such as digital meeting room signs. “Over the past 5 years, Futuresource has been tracking the corporate meeting room technology space and the landscape has evolved rapidly, with the market demanding a broader spectrum of feature …
Read Through Mark Boidman’s Digital OOH Presentation Done This Morning At GO2018 May 9, 2018 by Super User There’s a pile of useful data in the presentation deck investment banker Mark Boidman did this morning at the Geopath/OAAA conference and expo in Austin. Boidman, if you don’t know him, closely tracks the digital OOH industry and the company he works for, PJ Solomon, does a lot of M&A advisory work in the sector. …
Research Suggests Buyer Confidence Increasing Numbers Per Site Of Commercial Displays April 13, 2018 by Super User New research is suggesting confidence in the durability of commercial display products will mean the numbers of them will grow, per location, by 20 percent over the next three years. A new report from the Audiovisual and Integrated Experience Association (AVIXA) and PMA Research says that growth will happen even though replacement cycles for displays …
For Just $4,000, Get A Digital Signage Market Report From An Industrial Park In Florida April 12, 2018 by Super User This is my regular reminder to anyone looking for market research on the digital signage hardware or software industries – MOST of the research reports out there are garbage. This morning’s Google Alerts scrape of news stories that come up under “digital+signage” has four headlines about market research reports on displays and software. The photo …
Emerging Trend: Digital Out-of-Home Advertising Audits March 13, 2018 by Chuck Lewis Guest Post: Ken Goldberg, Real Digital Media The Independent Credibility Fixes for Ad Supported DOOH The positioning of ad-supported digital out of home has always been in flux. As the industry began its ascent, it was considered an alternative to television advertising. The parallels were certainly there, given the reliance upon audio and video on …
Technology Is The Key To Truly Seamless, Frictionless Shopping March 5, 2018 by Lillyan Wamaitha Guest Post: Dina Townsend, RMG Networks In retail, it’s important to create a smooth shopping experience for the consumer who may well see shopping as a way to escape whatever stresses and hassles they’re experiencing in their daily life. Or, alternatively, dread the prospect of trawling around shops and appreciate anything that makes it an …
24/7 Digital Signage Flat Panel Sales Grow Almost 40% Year To Year March 5, 2018 by Super User The latest large format LCD sales tracking report from Orange County, CA-based PMA Research suggests commercial displays are seeing a big uptick, with sales on 24/7 LCD displays (the kind recommended for serious digital signage jobs) were up 39% from a year earlier. Says PMA: The January 2018 PMA Research Distributor Flat Panel Tracking reports …
IHS Markit: 55-Inch Screens Still The Digital Signage Sweet Spot January 5, 2018 by Super User One of the nice perks of being a Digital Signage Federation member – along with the private jet access I assume I now get as a newly-minted director – is access to the quarterly industry summary put together by IHS Markit. Q3 is now available, and as might be expected, there’s some interesting stuff in …
Here’s A Glimpse At The Crappy Digital Signage Market Analyses From A Junk Research Factory December 4, 2017 by Super User It irritates the hell out of me when I see another member of the trade press giving any attention to companies that are peddling crap research about this industry – quoting market analysts from these research factories in Pune, India who are pulling numbers out of their collective butts to forecast industry growth and value. Because I …
OOH’s Q3 2017 Sales Up 1.9%, Says OAAA November 20, 2017 by Super User Out of home advertising revenue was up 1.9 percent in the third quarter of 2017, compared to the stretch in 2016, accounting for $1.78 billion in ad spend, says the Outdoor Advertising Association of America (OAAA). For the year, to date, sales are up 1.3 percent. “OOH is thriving compared to other traditional media because …
