AVIXA’s Latest Impact Survey Confirms Business For Many Has Dried Up, Mass Layoffs April 21, 2020 by Dave Haynes The latest COVID-19 Impact Survey, based on feedback last week from more than 325 Pro AV people globally, confirms what we all pretty much know – the pandemic continues to hammer businesses all over. The summarized highlights: Survey respondents are having a hard time envisioning how the pandemic will play out for their businesses, with …
AVIXA Impact Survey: AV Sales Have “Cratered” Because Of Pandemic April 13, 2020 by Dave Haynes The Pro AV trade organization AVIXA has pushed out the latest version of its weekly industry impact survey, launched a month ago to track the tangible and less tangible impacts of the pandemic on integrators, service providers, consultants, vendors and techs. The top-line findings are, not surprisingly, that jobs are in jeopardy, government assistance programs …
DOOH Audience Not Disappearing, Just Shifting: Billups Research April 3, 2020 by Dave Haynes The tight stay-in-place mandates being enforced in the US and globally would certain make brands advertisers wonder about using out of home advertising when people are being told to stay at home. But new research suggests that while the usual “places” for OOH advertising are suffering, traffic and impressions are actually up in other places. …
“Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work April 2, 2020 by Dave Haynes Good data is sometimes hard to come by as marketers jealously, and somewhat logically, guard the research they funded. But here’s a lot of very useful data from a landmark study in the UK about Digital OOH advertising effectiveness. The study, called “The Moments of Truth”, was funded by by Clear Channel, JCDecaux UK and …
Digital Signage Firms Expect 30% Hit From Pandemic’s Impact March 27, 2020 by Dave Haynes The feedback is in from a survey done in the last few days, asking people in North America and globally about their business sentiments in the midst of a pandemic. The business survey was organized by Munich-based invidis and relayed on this side of the Atlantic by the giant team at 16:9. OK, me … …
Direct View LED Display Market Grew 34.7% In 2019 March 23, 2020 by Dave Haynes Here’s some good news to take on-board during this dark business period, and a reminder that business will come back soon enough. Revenue in the worldwide LED video display market went up by 34.7 percent in 2019, driven by surging demand for fine pixel pitch (FPP) products. Global LED video display market revenue totaled $5.7 …
Take This Quick Survey To Gauge Industry Sentiments In The Age Of COVID-19 March 20, 2020 by Dave Haynes Sixteen:Nine is working with the Munich-based consulting, events and publishing firm invidis on a marketplace survey to get some sense of what impacts companies within the digital signage eco-system expect to see because of the novel coronavirus pandemic. While it is hard times for just about any company that doesn’t make medical equipment supplies, hand …
Research: Outbreak Already Curbing Product And Service Launch Plans March 20, 2020 by Dave Haynes It should come as no surprise that the coronavirus outbreak has put a serious chill on product and service launches for 2020. Econsultancy and Marketing Week did a survey of more than 2,200 marketers, and found the majority believe the outbreak is already heavily influencing marketing activities. From econsultancy: Among marketers working at brands with …
Global Shipments Of Narrow-Bezel LCDs Growing Despite Rise Of LED Video Wall Alternatives March 17, 2020 by Dave Haynes UK-based research firm Informa is suggesting narrow-bezel LCD video wall displays are still relevant and attractive despite many to most display manufacturers starting to heavily promote direct view LED as a new alternative. Based on the latest release of our Public Display Market Tracker with Q4 2019 results, says the company in a market insights …
Futuresource Releases Free Market Analyst Review Of What You Missed At ISE 2020 February 28, 2020 by Dave Haynes Every year, the UK-based consulting and research firm Futuresource Consulting sends a team of market analysts to walk the many halls of the RAI in Amsterdam to view and review what’s on show at ISE. Their findings are pulled together in a quite thorough free report that’s available as a PDF download. The 80+ slide …
