New Research Suggests Average AV Tech In US Earns Far More Than Those In Other High GDP Nations June 12, 2020 by Dave Haynes New AVIXA research, based on a large survey, suggests full-time pro AV techs make an average of $65,000 in the US, well above the pay for equivalent work in similar countries. The research, based on feedback from almost 4,000 AV people across 77 countries, also suggests that while the pandemic has been a big kick …
AdMobilize Also Tweaks Code To Measure Audiences Even When They Wear Masks June 12, 2020 by Dave Haynes A post earlier in the week noted how French computer vision firm Quividi had tweaked its algorithms to do face pattern detection and audience measurement even when people are wearing masks that cover their mouths and lower nose. Competitor AdMobilize, based in Miami, has now issued its own e-mail marketing saying it has also added …
AVIXA’s Latest Impact Survey Suggests Reality Of Long-Term Industry Pain Sinking In June 8, 2020 by Dave Haynes The latest weekly industry impact survey done by the AV trade association AVIXA suggests the reality is really starting to settle in that the COVID-19 pandemic is going to hurt business for a long time. The top takeaways this past week: Short-term blows to pro AV, while still landing, are no more prevalent than before. …
New Research Offers Clues On How Surfaces We All Touch – Like Screens – Handle Pathogens May 26, 2020 by Dave Haynes There is not a lot of cause in this space for referencing research published in the New England Journal of Medicine, but we live in curious times. A letter in the much-respected publication outlines the results of testing the lifespan of the novel coronavirus on a variety of surfaces – a hot button issue, for …
Hints Of Business Coming Back In Latest AVIXA COVID-19 Impact Survey May 9, 2020 by Dave Haynes There are hints of business starting to turn around in the most recent Pro AV industry Impact Survey put out by the trade association AVIXA. One survey respondent said POs tripled In April over the March number. More broadly, the weekly survey of 100s of industry people says: Overall sentiment is in a third week …
Canadian Traffic Data Halved By COVID-19, But Starting To Come Back Slightly May 7, 2020 by Dave Haynes The Canadian OOH media company PATTISON Outdoor Advertising has released new location traffic data that would confirm the sense most people would have if and when they head out for vital supplies like groceries, potato chips and booze – traffic has been halved. But it is increasingly lately, as Canadian cities are starting to very slowly …
Positive Hints In AVIXA’s Latest Weekly Pro AV COVID-19 Industry Impact Survey May 4, 2020 by Dave Haynes The latest weekly COVID-19 industry impact survey done by the AV trade association AVIXA suggests that while things are anything but rosy, they aren’t just steadily spiraling down. The latest survey of AV pros and end-user suggests: The share of respondents saying they experienced no impact in the last week rose significantly. Of those professionals, …
Gartner: Chinese Bricks And Mortar Back Open, But Sputtering In Recovery April 29, 2020 by Dave Haynes The research and advisory firm Gartner has an interesting piece up online about how retail is working in China, where COVID-19 started and has pretty much gone (maybe just for now). The piece suggests while stores are mostly back open, the aisles are not filled and bricks and mortar people are feeling even more pressure …
Research Suggests Massive Shift In Daily Routines April 23, 2020 by Dave Haynes This is research out of Australia, but given we’re almost all under similar restrictions, the data about changed routines is relevant to most locales. The research, involving some 250,000 residents Down Under, suggests fitness and entertainment venues have taken the biggest hit in this pandemic. It also provides big indicators of what else people are …
UK OOH Research Shows Dramatic Drops In Population Movement Amid Pandemic April 21, 2020 by Dave Haynes The Out Of Home media specialist Talon has been tracking the impact of the pandemic on population movement across the UK, and is using its proprietary data management platform, called Ada. Three weeks into a nationwide lockdown, the impact appears to have hit a plateau. Key UK Out of Home Insights from Ada for the …
