Take This Quick Survey To Gauge Industry Sentiments In The Age Of COVID-19 March 20, 2020 by Super User
Global Shipments Of Narrow-Bezel LCDs Growing Despite Rise Of LED Video Wall Alternatives March 17, 2020 by Super User
Futuresource Releases Free Market Analyst Review Of What You Missed At ISE 2020 February 28, 2020 by Super User
Bob O’Brien Of DSCC On the State And Future Of Digital Displays In The Time Of COVID-19 February 26, 2020 by Super User
SignageOS Releases Performance Test Findings On LG webOS Digital Signage Displays February 19, 2020 by Super User
Report: MicroLED Adoption Expected Within Four Years As Tech Improves, Prices Fall January 16, 2020 by Super User A report from the Taiwan-based tech publication Digitimes suggests the microLED displays that are mostly seen these days at trade show stands will start seeing broad adoption as early as 2024, for a few reasons. While Sony and Samsung Electronics have unveiled micro LED-equivalent display modules, their prices are over US$50,000 per square meter, far …
Research: You’ve Got Maybe 1.5 Seconds To Make An Impression December 30, 2019 by Super User With no end of visual distractions in retail and public spaces, the way to get people to notice and recall the key message on a piece of digital signage creative is to leave it on the screen longer. Right? Well … maybe not. New Scientist has an interesting piece up online about research from the …
AI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65% November 26, 2019 by Super User The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to match ad content to viewers had distinctly positive impacts. A digital out of home campaign on a digital poster network in Westfield-owned shopping malls, for the wireless carrier Optus, tailored …
Geopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform October 3, 2019 by Super User Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience measurement. The not-for-profit organization, which is governed by a board representing the entire OOH ecosystem – including advertisers, media agencies, and out-of-home media – first launched Insights as a …
