Lamar Holds Biggest OOH Market Share Among US Media Companies: Research July 14, 2022 by Super User The online publication Billboard Insider, which covers guess what, has done the information-gathering and math to sort out which media companies have the largest shares of the US out of home advertising market. The work clearly shows that Lamar controls 25% of US OOH revenues, followed by OUTFRONT at 21% and Clear Channel Outdoor at …
Touchscreens Represent Biggest Slice Of $18B Revenue Pie In Digital Signage July 6, 2022 by Super User The biggest revenue generator in the digital signage hardware side of Pro AV right now is, surprising to me at least, the interactive/touchscreen market, according to new research from the research firm Omdia. 2022 industry revenues are forecast to hit $18B, and Omdia suggests more than a third of that revenue went to investments in …
Self Service Kiosks Up Order Values By 18.5% During Burger Chain’s Pilot; Triggers Rollout June 28, 2022 by Super User Samsung just got a nice little story to share around about the impact its little all-in-one kiosks can have on sales at for a fast casual food chain – touting pilot results that suggest the units boosted average order sizes by 18.5%. Those results undoubtedly influenced a decision by Florida-based BurgerFi – which focuses on …
WOO Launches Global Guidelines For OOH/DOOH Audience Measurement June 15, 2022 by Super User The World Out of home Organization (or WOO) has launched a set of Global Guidelines for Audience Measurement designed to boost trust and accountability in the Digital Out Of Home ad network sector. Introduced at last month’s WOO Global Congress in Toronto, the Global Guidelines build on the existing 2009 ESOMAR guidelines and update existing …
“Excessively High Inventory” In Flat Panel Display Value Chain: DSCC June 14, 2022 by Super User The display market research firm Display Supply Chain Consulting, also known as DSCC, has a post up on its site going into granular detail about the current glut of flat panel displays in the U.S. system, and the ramifications of that. The numbers are about consumer TVs, but more broadly reference “excessively high inventory throughout …
Public Display Shipments Slipped In Q1; Attributed to China Lockdowns, Ukraine, And Time Of Year – Omdia Research June 13, 2022 by Super User The research firm Omdia says the global market for what it calls public displays (basically commercial/Pro AV-grade displays) declined by 2.1% in the first quarter of 2022 from the previous quarter – owing in part to typical slowdowns in that period but also to domestic lockdowns in China and VladimirPutin’s ambitions. Says Tay Taehoon Kim …
80%+ Of Bars And Restaurants Say Digital Signage Boosts Sales: Vendor Research May 19, 2022 by Super User The CMS software firm Yodeck has released results of research work that suggests the use of digital signage inside and/or outside by restaurants, cafés, and bars dramatically boosts sales. It’s clear, notes Yodeck in a published summary, “that sharing practical information in an eating or drinking environment impacts sales and customer satisfaction, which can, in …
Time Running Out To Get Listed And Ranked In Digital Signage Industry Yearbook May 19, 2022 by Super User Invidis, Sixteen:Nine’s content partner in Europe, has for many years produced an excellent annual yearbook magazine in print and digital formats that looks at digital signage industry trends, profiles some of its leaders, and ranks companies based on their business activity and footprint. The yearbook has always focused on the European market, since Munich-based Invidis …
Pandemic Was, Weirdly, Best Of Times For Display Industry, While Recovery Is Worst Of Times: DSCC May 17, 2022 by Super User The digital display industry finds itself in this weird circumstance, says supply chain analyst Ross Young, in which the 2020-2021 pandemic period was actually pretty good, and now, as the recovery ramps up and inflation is rising, prices are down and the outlook is shaky. Display Supply Chain Consulting’s Young made that observation in a …
One In Two Consumers Compelled By DOOH Ads To Make Purchases On Spot: Research May 5, 2022 by Super User A survey bankrolled by GroupM, the investment wing of global ad agency giant WPP, bolsters the cause and effect argument for Digital OOH advertising – with roughly half of respondents saying they’ve been compelled to make purchases “there and then” after seeing an ad on a screen. The findings of the Sightline Global Digital Out-of-Home (DOOH) …
