Minimum Five To 10 Screens Recommended To Reach A Target Audience: Research May 2, 2023 by Dave Haynes The Swiss adtech firm Adtrac has released research that tries to get a handle on how many digital signage or digital out of home screens are needed for messaging or ads to reach a target audience and have an impact. The company ran three sets of tests over the past year, and concluded from that …
LED Display Market Seeing Double-Digit Growth, But LCD Market Still Has Life: Omdia May 2, 2023 by Dave Haynes The research firm Omdia expects the LED video display market to grow at a 12.1% CAGR clip over the next three years, but notes there is still plenty of life left for at least some aspects of the LCD public display market because of the cost delta between fine pitch LED and LCD. From Omdia’s …
Help Size And Rank The Digital Signage Industry Through This Survey April 14, 2023 by Dave Haynes Two things happen all the time for me with respect to the size and characteristics of the digital signage software and services market: Industry contacts, investors and consulting firms email or call me asking what research is available (precious little, I respond); I react in writing to third-party posts and presentations that reference junk research …
UK Creatives Aware Of AI’s Potential, But Doubt Their Jobs In Peril: Survey April 6, 2023 by Dave Haynes Creative agencies think the wave of artificial intelligence-driven tools that have emerged recently will streamline their workflows, but generally doubt bot-driven visuals will take their jobs away. Those are key findings from a study done in the UK by one of the agencies in that region, Northampton-based Engine Creative. A survey of UK creatives organized …
Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns March 23, 2023 by Dave Haynes The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative spots on billboards to social media versions. Ocean says its exclusive neuroscience research released this week “establishes how premium digital out of home (DOOH) primes and optimizes social media campaigns, elevating …
Large-Area Display Shipments Dipped Overall In 2022, But Pro Displays Grew By More Than 26%: Omdia March 23, 2023 by Dave Haynes Via Display Daily … The research firm Omdia says a combination of the Russian invasion of Ukraine and wobbling economies in much of the world slowed shipments in 2022 of what it calls large-area displays. The company’s latest Large Area Display Market Tracker 4Q22 (which is paywalled for the full report) suggests large area display …
Futuresource’s ISE Wrap-Up: Price Erosion Continuing In LED; LCD Use Range Narrowing March 15, 2023 by Dave Haynes The UK-based research and consulting firm Futuresource sent a pile of people – 22 market analysts – to Integrated Systems Europe in Barcelona, to walk the halls, talk to vendors and sit in on presentations. That investment and effort builds up knowledge and helps shape future reports, but the company very helpfully puts out a …
Harvard Research Confirms E-Paper Displays Easier On Eyes March 14, 2023 by Dave Haynes I doubt eye strain is much of a factor when end-users and their solutions providers make choices about screens to use for digital signage jobs, but it is still interesting to see peer-reviewed research that confirms e-paper displays are much easier on the eyes than LCD and LED displays. A study on the effects of …
Germany’s Cyreen Puts Intelligence In Shopping Carts To Track In-Store Screen And Marketing Impacts March 10, 2023 by Dave Haynes Our German language content partners invidis had a post up recently about a Frankfurt start-up called Cyreen, which consumer behavior analytics for retail environments, and is touting the sales impacts of retail media screens. Cyreen’s retail media technology – Connecting Ad-Impressions with a Purchase (CAP) – has the ability to tie in-store messaging impressions down …
Global Ad Spend Up 7.5% Last Year, To $714 Billion: Research March 6, 2023 by Dave Haynes Global advertising and marketing spending was up by 7.9% last year, to $1.568 trillion, but the media research firm PQ Media suggests 2023 growth will be at a tamer 5.3% clip in 2023. Broken out, PQ Media says the global advertising sector grew 7.5% in 2022 to $713.97 billion, while the overall marketing sector expanded …
