Pro AV Industry Saw Record Sales Growth In March 2022: AVIXA Research April 13, 2022 by Super User Despite ongoing supply chain issues, the pro AV industry saw record sales growth last month in North America and even more so globally, according the latest business index numbers from the research wing of the trade association AVIXA. The new Pro AV Business Index says its AV Sales Index (AVI-S) measured 72.7 for March, up …
Digital OOH Ad Spend Was Up Almost 23% For 2021 (But Keep In Mind What 2020 Was Like) April 13, 2022 by Super User Digital OOH ad spending saw huge bumps up in the past year, up 22.7 for 2021 over 2020 and 49.6% in Q4 versus the same period a year earlier. The numbers are from new research from the Out of Home Advertising Association of America, highlighted from the organization’s 2021 OOH Facts & Figures report, which I …
OAAA Suggests OOH Ads Noticed Much More Now Than Pre-Pandemic April 11, 2022 by Super User New research from the Out Of Home Advertising Association of America (OAAA) and the market research firm Harris suggest Americans are noticing out of home advertising much more now than pre-pandemic, and particularly so with younger generations and in big cityies. The latest OAAA and Harris Poll research says “43% of US adult consumers are …
How Digital Signage Helps Build The Future Of Personalized Shopping Experiences April 5, 2022 by Farah Thalji Guest Post: Farah Thalji, Simon-Kucher & Partners According to research by MIT neuroscientists, the brain can identify images seen for as little as 13 milliseconds. In that same time frame, let’s throw in the distraction provided by deliciously addictive smartphones, plus the hustle and bustle of a big city, and you’ll see that grabbing the …
LCD Video Wall Market Demand Up Despite Perceived Migration To Direct View LED: Research March 31, 2022 by Super User Here’s a case of perception not being reality, with research data suggesting the LCD video wall market is seeing very solid growth at the moment, even though it might seem like the large format display business has shifted heavily from flat panels to direct view LED. However, it looks like a lot of the video …
Impairing Astronomers’ Work Cited As Argument Against Digital Billboards In Silicon Valley March 23, 2022 by Super User The bright lights of digital billboards have always generated some public opposition, particularly if a big roadside display’s visuals spill at night into the living and sleeping spaces of nearby residences. Now there’s a new argument against such displays – the light pollution problem they might create for astronomical studies. A pair of students in …
Commercial Flat Panel Display Volume up 20.1% Year-On-Year, Projection Flat: Futuresource March 22, 2022 by Super User Year-on-year volume global sales for commercial flat panel displays jumped 20.1% in 2021, according to new data from the UK research firm Futuresource Consulting, but commercial projector growth grew by just 0.2%. Given these numbers are tied to an exceptionally weird period of lockdowns, deferred projects and supply chain shortages, they may not be indicative …
Global Public Display Demand Almost Back To Pre-COVID Levels: Omdia March 14, 2022 by Super User Shipments of public displays – the terminology used in legit research circles for digital signage displays – have almost come back to pre-COVID levels, according to new numbers from the market research firm Omdia. Research analyst Tay Taehoon Kim on Omdia pushed out a brief on Linkedin that says global public display shipments grew 10.2% …
Demand For Super Fine Pitch LED Spiked In Q4 2021: Omdia March 4, 2022 by Super User Demand for super fine pitch large format LED displays spiked in the last quarter of 2021, according to the latest numbers research firm Omdia’s LED Video Displays Intelligence Service. Researcher Tay Taehoon Kim regularly pushes out a helpful teaser via Linkedin that rounds up some of the observed activity, and the one from overnight suggests …
Touchscreens, Other Surfaces Present Little Or No COVID-19 Transmission Risk: Research February 23, 2022 by Super User It’s been roughly two years since COVID-19 became a daily discussion and the industry started wondering what all this would mean to business and the use of interactive technologies that encouraged touch actions. In the early days of the novel-coronavirus pandemic, it was widely thought that the pathogen was spread by touching surfaces, prompting no …
