Global Digital Signage Displays Business Expected To Surpass $18.6 Billion In 2023: Omdia July 7, 2023 by Dave Haynes The research firm Omdia has pushed out some information nuggets from a paywalled report about key themes observed last month at InfoComm in Orlando, and suggesting the digital signage display market will be an $18 billion-plus business in 2023. This year’s display products showcased a wide range of use cases for LCD, OLED, and direct-view …
Younger Shoppers Prioritize Technology As Part Of Modern Retail Experiences: CRI Research June 29, 2023 by Dave Haynes Retail-focused solutions provider Creative Realities has pushed out the findings of research on the role technology plays in what consumers would consider a “modern” shopping experience, breaking it down by different industries and generational preferences. Not surprisingly, younger, digitally-native shoppers are driving a push away from the traditionally sought-after qualities of convenient location, clean and …
Grocer Giant Albertson’s Publishes Framework For Establishing Needed Retail Media Network Standards June 26, 2023 by Dave Haynes US grocer Albertson’s has taken the interesting step of publishing a framework for establishing standards and best practices for the rapidly expanding area of retail media networks (RMNs), working from the premise that the lack of commonality across these omnichannel initiatives is a significant barrier to success. The grocer says RMNs are at a pivotal …
Global LED Video Display Sales Up 12.8% In Q1; Absen #1 Manufacturer, But Samsung, LG Catching Up June 7, 2023 by Dave Haynes LED video display shipments recovered globally by 12.8% YoY in the first quarter of 2023, according to a summary from the research firm Omdia. The recovery was seen in most regions, except for Japan and Western Europe. Researcher Tay Taehoon Kim posted on Linkedin some of the highlights of a paywalled report – LED Video …
Airport Ads Effective In Driving Recall, Consumer Actions: Nielsen Research June 6, 2023 by Dave Haynes Static signs and digital displays are both effective advertising mediums in airport environments – with high recall levels and the ability to influence consumer behaviors. Those are the top-line findings of new research done for the airports division of Clear Channel Outdoor, pulled out of submissions from more than 1,750 online surveys run last fall …
APAC Group Releases Open Source OOH/DOOH Audience Measurement Framework For Media Buyers May 31, 2023 by Dave Haynes A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described as an “Open Source OOH Audience Measurement Framework” for companies in the Asian and Indian markets active on the buying side of OOH/DOOH media. The regional industry initiative spearheaded by the …
How Is Business Going In Q2? Let Us Know Via This Quick Digital Signage Industry Survey … May 22, 2023 by Dave Haynes The Q2 Digital Signage Business Climate Index (DBCI) survey is now online, and companies active in the ecosystems are being asked to take a few minutes and provide their take on the state of the business right now. The DBCI is produced by Sixteen:Nine’s content partners in Germany, the consulting-events-publishing firm invidis. Sixteen:Nine is helping out …
DOOH Grew 13% Globally For JCDecaux; Best Performer For OOH Media Giant May 15, 2023 by Dave Haynes Digital OOH is the biggest growth driver globally for JCDecaux, which has reported 13% growth in that category – more than double that of overall growth for the world’s largest OOH media company. Q1 2023 Group revenue grew by +5.6%, +5.0% on an organic basis, to reach €721.3 million. The company says that exceeded expectations, …
Global Consumer Media Content And Tech Spend Grew 6.3% In 2022, Slowing Down From 2021 May 11, 2023 by Dave Haynes Global consumer spending on overall media content and technology decelerated in 2022 from the rate of a year earlier, but still grew by 6.3%, according to new research by PQ Media. Overall spend in 2022 was $2.186 trillion. The research doesn’t get into detail, at least not in PQ’s summary, but does provide insight into …
Digital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media May 10, 2023 by Dave Haynes Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media suggests the medium also boosts consideration, buying intent and and foot traffic. The NYC-based programmatic firm says it “conducted an analysis of campaigns that utilized billboards to determine the venue type’s …
