Futuresource’s ISE Wrap-Up: Price Erosion Continuing In LED; LCD Use Range Narrowing March 15, 2023 by Super User The UK-based research and consulting firm Futuresource sent a pile of people – 22 market analysts – to Integrated Systems Europe in Barcelona, to walk the halls, talk to vendors and sit in on presentations. That investment and effort builds up knowledge and helps shape future reports, but the company very helpfully puts out a …
Harvard Research Confirms E-Paper Displays Easier On Eyes March 14, 2023 by Super User I doubt eye strain is much of a factor when end-users and their solutions providers make choices about screens to use for digital signage jobs, but it is still interesting to see peer-reviewed research that confirms e-paper displays are much easier on the eyes than LCD and LED displays. A study on the effects of …
Germany’s Cyreen Puts Intelligence In Shopping Carts To Track In-Store Screen And Marketing Impacts March 10, 2023 by Super User Our German language content partners invidis had a post up recently about a Frankfurt start-up called Cyreen, which consumer behavior analytics for retail environments, and is touting the sales impacts of retail media screens. Cyreen’s retail media technology – Connecting Ad-Impressions with a Purchase (CAP) – has the ability to tie in-store messaging impressions down …
Global Ad Spend Up 7.5% Last Year, To $714 Billion: Research March 6, 2023 by Super User Global advertising and marketing spending was up by 7.9% last year, to $1.568 trillion, but the media research firm PQ Media suggests 2023 growth will be at a tamer 5.3% clip in 2023. Broken out, PQ Media says the global advertising sector grew 7.5% in 2022 to $713.97 billion, while the overall marketing sector expanded …
Poor Workplace Communications Can Have Massive Bottom Line Implications: Survey March 6, 2023 by Super User Workplace communications is a very active vertical in digital signage – both in white collar and operational environments – because of the recognition by end-user customers that better, more timely and relevant messaging is perhaps more important than ever. Some digital signage software companies – like Appspace, Poppulo (Four Winds) and NDS (Netherlands) – have …
Fine Pixel Pitch LED Display Shipments Flat Q4 2022; Up 7.6% For Year: Omdia March 6, 2023 by Super User Shipments of fine pixel pitch LED video displays pretty much stalled out in the last quarter of 2022, with shipments growing by just 0.1% quarter on quarter, the research firm Omdia reports in its latest market tracker report. In 4Q22, LED video display shipments reached about 425,000 square meters (sqm), growing a mere 0.1% QoQ …
Consumers Are Particularly Receptive To Ads In Airports: Study March 3, 2023 by Super User The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are particularly receptive to advertising in airports because of the “uniqueness of the experience, space and emotional intensity of air travel.” Conducted late last year by the neuroscience research company Neuro-Insight, the …
Pro Flat Panel Demand In US Softened Q3-4 2022: PMA Research February 27, 2023 by Super User LA-area research firm PMA Research says demand for commercial flat panel displays softened in the second half of last year as supply chain issues cleared up and order backlogs were all fulfilled. PMA, which describes itself as the worldwide market information experts on large displays, released that summary out of its latest half-yearly All-Displays sell-through …
R&D Work Suggests Metasurfaces Could Supplant LCD; Boosting Resolution, Halving Power Needs February 23, 2023 by Super User University researchers in the UK and Australia are collaborating on the development of a new kind of engineered material that would be much thinner than LCD technology, boost resolution 10-fold, and use half the power. Researchers at Nottingham Trent University in the UK, the Australian National University (ANU), and the University of New South Wales …
Chart: Who Is The Biggest Of Them All In DOOH & Retail Media? February 17, 2023 by Super User Merchant banking firm Solomon Partners – which through partner Mark Boidman is very active in guiding M&A in the DOOH sector – has published an interesting but probably flawed graphic that details what are the biggest place-based digital OOH and retail media networks in the U.S. market. The list of 16 companies details network size …
