How Is Business Going In Q2? Let Us Know Via This Quick Digital Signage Industry Survey … May 22, 2023 by Super User The Q2 Digital Signage Business Climate Index (DBCI) survey is now online, and companies active in the ecosystems are being asked to take a few minutes and provide their take on the state of the business right now. The DBCI is produced by Sixteen:Nine’s content partners in Germany, the consulting-events-publishing firm invidis. Sixteen:Nine is helping out …
DOOH Grew 13% Globally For JCDecaux; Best Performer For OOH Media Giant May 15, 2023 by Super User Digital OOH is the biggest growth driver globally for JCDecaux, which has reported 13% growth in that category – more than double that of overall growth for the world’s largest OOH media company. Q1 2023 Group revenue grew by +5.6%, +5.0% on an organic basis, to reach €721.3 million. The company says that exceeded expectations, …
Global Consumer Media Content And Tech Spend Grew 6.3% In 2022, Slowing Down From 2021 May 11, 2023 by Super User Global consumer spending on overall media content and technology decelerated in 2022 from the rate of a year earlier, but still grew by 6.3%, according to new research by PQ Media. Overall spend in 2022 was $2.186 trillion. The research doesn’t get into detail, at least not in PQ’s summary, but does provide insight into …
Digital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media May 10, 2023 by Super User Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media suggests the medium also boosts consideration, buying intent and and foot traffic. The NYC-based programmatic firm says it “conducted an analysis of campaigns that utilized billboards to determine the venue type’s …
Minimum Five To 10 Screens Recommended To Reach A Target Audience: Research May 2, 2023 by Super User The Swiss adtech firm Adtrac has released research that tries to get a handle on how many digital signage or digital out of home screens are needed for messaging or ads to reach a target audience and have an impact. The company ran three sets of tests over the past year, and concluded from that …
LED Display Market Seeing Double-Digit Growth, But LCD Market Still Has Life: Omdia May 2, 2023 by Super User The research firm Omdia expects the LED video display market to grow at a 12.1% CAGR clip over the next three years, but notes there is still plenty of life left for at least some aspects of the LCD public display market because of the cost delta between fine pitch LED and LCD. From Omdia’s …
Help Size And Rank The Digital Signage Industry Through This Survey April 14, 2023 by Super User Two things happen all the time for me with respect to the size and characteristics of the digital signage software and services market: Industry contacts, investors and consulting firms email or call me asking what research is available (precious little, I respond); I react in writing to third-party posts and presentations that reference junk research …
UK Creatives Aware Of AI’s Potential, But Doubt Their Jobs In Peril: Survey April 6, 2023 by Super User Creative agencies think the wave of artificial intelligence-driven tools that have emerged recently will streamline their workflows, but generally doubt bot-driven visuals will take their jobs away. Those are key findings from a study done in the UK by one of the agencies in that region, Northampton-based Engine Creative. A survey of UK creatives organized …
Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns March 23, 2023 by Super User The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative spots on billboards to social media versions. Ocean says its exclusive neuroscience research released this week “establishes how premium digital out of home (DOOH) primes and optimizes social media campaigns, elevating …
Large-Area Display Shipments Dipped Overall In 2022, But Pro Displays Grew By More Than 26%: Omdia March 23, 2023 by Super User Via Display Daily … The research firm Omdia says a combination of the Russian invasion of Ukraine and wobbling economies in much of the world slowed shipments in 2022 of what it calls large-area displays. The company’s latest Large Area Display Market Tracker 4Q22 (which is paywalled for the full report) suggests large area display …
