Global LED Display Demand Up 18.5% Year On Year; All In One LEDs Up More Than 57% YoY: Omdia December 8, 2023 by Dave Haynes Shipments of LED displays are growing rapidly around the globe, but revenues are not growing at the same pace as specifiers and end-users are opting for finished products that are cheaper or have wider pixel pitches, according to new data from research firm Omdia. The company, promoting its latest LED video display market tracker for …
Display Industry Finally Settling On Definition Of True MicroLED: Futuresource November 30, 2023 by Dave Haynes Image: PlayNitride The misleading labelling and fuzzy marketing that has surrounded the emergence of large format microLED displays is starting to go away, says an expert display market analyst, with the industry starting to broadly agree on what really is a microLED video wall – or more specifically, a True MicroLED display. “Over the last …
The Q3 Digital Signage Business Climate Index Survey Now In Field And Asking For Responses November 20, 2023 by Dave Haynes The Q3 Digital Signage Business Climate Index (DBCI) survey is now online, and companies active in the ecosystems are being asked to take a few minutes and provide their take on the state of the business right now. The DBCI is produced by Sixteen:Nine’s content partners in Germany, the consulting-events-publishing firm invidis. Sixteen:Nine is helping …
UK OOH Industry Counteracts Citizen Opposition To Ad Spread With Report On Positive Contributions To Economy, Infrastructure November 14, 2023 by Dave Haynes The marketing body organized by top UK OOH media companies has a report out that counteracts the sentiments and advocacy of citizen organizations that oppose the spread of billboards on roadsides and advertising street furniture on the country’s high streets. The report, prepared by the consulting firm PwC and commissioned by Outsmart, suggests the UK …
Here’s The Global Ranking By Business Volume Of Digital Signage CMS Vendors November 7, 2023 by Florian Rotberg The German consultancy invidis is active on a whole bunch of fronts, from doing advisory work and putting on events to producing a German language publication covering the marketplace. Its big annual focus is a yearbook that does a deep dive into the industry – for the longest time focused on Europe but in the …
US Sports And Entertainment Venues Seeing Big Demand Jump For Sponsor And Ad Signage November 7, 2023 by Dave Haynes A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to be a lot of investment these days in digital signage and DOOH screens in sports and entertainment venues. SponsorUnited, based in Stamford, CT, says there has been a massive influx of …
Hyper-Targeted DOOH Ad Campaign In France Boosts Purchase Intention By 153% November 7, 2023 by Dave Haynes This is an interesting glimpse at what hyper-targeting can deliver for digital OOH – a programmatic ad campaign in France for a hair removal product. The ads for something called Veet Expert were displayed in high-traffic retail and shopping mall locations to reach women under the age of 50 years and encourage on-the-spot purchases across …
Old Habits Die Hard At QSR Ordering Positions: CRI Research November 3, 2023 by Dave Haynes Digital signage software and solutions provider Creative Realities, Inc. (aka CRI) has published a detailed set of findings from an online survey this fall that digs into the ordering habits and interests of Americans when they visit fast-food restaurants – with some interesting insights like how diners are pretty set on what they’re going to …
Reminder: 200+ Pages Of Profiles, Insights And Research On Digitl Signage Available As Free Download October 16, 2023 by Dave Haynes I get calls and emails frequently – had one just last week – asking if I knew of good resources for research on the digital signage industry. I always reply that it is very hit and miss in terms of what’s available and worthwhile. There are a handful of credible research firms – like Omdia, …
How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks October 6, 2023 by Dave Haynes Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be captured. That costs you money. Measuring advertising audiences lets media owners prove that advertisers are getting the impressions they pay for. At the same time, measurement reassures media owners that advertisers …
