Global OOH Ad Revenue Exceeds $40 Billion For First Time: WOO August 1, 2023 by Super User The World Out of Home Organization’s survey of member organizations suggests worldwide out of home ad revenue is forecast to exceed $40 billion for the first time, and that’s with just a 5.1% slice of the global media pie. The number was up from 4.7% in 2022, but has not yet caught up with a …
Hivestack, Nielsen Collaborate On Credible Measurement Solution For APAC DOOH Ad Market July 28, 2023 by Super User The Montreal ad-tech firm Hivestack has collaborated with research giant Nielsen to develop what’s described as a credible, trustworthy and sorely-needed audience measurement solution for the media companies operating in the APAC region. Hivestack says its new verified impression multiplier methodology provides a turnkey, trusted solution for media owners across the Asia-Pacific region. “Independently backed …
The 2023 Digital Signage Yearbook Now Available As A Free Download July 26, 2023 by Super User The 2023 version of the annual invidis digital signage yearbook is now available as a free download. The publication – done both as an oversized print magazine and as a PDF – has some 200 pages of stories, studies, analyses and market data, primarily about the European market. For the past two years, Sixteen:Nine has …
MiniLED Mainstreaming, While True MicroLED For Pro Displays Still Years Off: Futuresource InfoComm Report July 20, 2023 by Super User The UK-based research firm Futuresource sends teams of analysts to the major pro AV trade shows, and there were several people in Orlando last month for InfoComm – resulting in part in a round-up deck that the company kindly makes available as a free download to the industry at large. Portland, OR-based Ted Romanowitz does …
Global Digital Signage Displays Business Expected To Surpass $18.6 Billion In 2023: Omdia July 7, 2023 by Super User The research firm Omdia has pushed out some information nuggets from a paywalled report about key themes observed last month at InfoComm in Orlando, and suggesting the digital signage display market will be an $18 billion-plus business in 2023. This year’s display products showcased a wide range of use cases for LCD, OLED, and direct-view …
Younger Shoppers Prioritize Technology As Part Of Modern Retail Experiences: CRI Research June 29, 2023 by Super User Retail-focused solutions provider Creative Realities has pushed out the findings of research on the role technology plays in what consumers would consider a “modern” shopping experience, breaking it down by different industries and generational preferences. Not surprisingly, younger, digitally-native shoppers are driving a push away from the traditionally sought-after qualities of convenient location, clean and …
Grocer Giant Albertson’s Publishes Framework For Establishing Needed Retail Media Network Standards June 26, 2023 by Super User US grocer Albertson’s has taken the interesting step of publishing a framework for establishing standards and best practices for the rapidly expanding area of retail media networks (RMNs), working from the premise that the lack of commonality across these omnichannel initiatives is a significant barrier to success. The grocer says RMNs are at a pivotal …
Global LED Video Display Sales Up 12.8% In Q1; Absen #1 Manufacturer, But Samsung, LG Catching Up June 7, 2023 by Super User LED video display shipments recovered globally by 12.8% YoY in the first quarter of 2023, according to a summary from the research firm Omdia. The recovery was seen in most regions, except for Japan and Western Europe. Researcher Tay Taehoon Kim posted on Linkedin some of the highlights of a paywalled report – LED Video …
Airport Ads Effective In Driving Recall, Consumer Actions: Nielsen Research June 6, 2023 by Super User Static signs and digital displays are both effective advertising mediums in airport environments – with high recall levels and the ability to influence consumer behaviors. Those are the top-line findings of new research done for the airports division of Clear Channel Outdoor, pulled out of submissions from more than 1,750 online surveys run last fall …
APAC Group Releases Open Source OOH/DOOH Audience Measurement Framework For Media Buyers May 31, 2023 by Super User A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described as an “Open Source OOH Audience Measurement Framework” for companies in the Asian and Indian markets active on the buying side of OOH/DOOH media. The regional industry initiative spearheaded by the …
