DOOH Ad Revenues Up 28% In Q1 2024: JCDecaux May 6, 2024 by Dave Haynes If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home sector is having a good 2024 – with the French firm JCDecaux reporting DOOH revenue is up 28%. Digital is now almost 36% of group revenue for the company, which saw …
New OAAA Research Suggests Strong Linkage Between DOOH Ads And Consumer Actions May 1, 2024 by Dave Haynes The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause and effect impact on consumers, with 76% percent of survey respondents confirming they had taken action because of seeing a DOOH ad. The OAAA, which is having its annual OOH media …
Industry Rankings Being Developed For Annual Invidis Yearbook, But We Need Surveys Completed … ASAP April 11, 2024 by Dave Haynes For the last few years, Sixteen:Nine has been collaborating with the German consulting firm invidis on editorial and research work directly associated with the digital signage market, giving them more insight on the North American market and, in turn, giving Sixteen:Nine a deeper look and news about the Europeans and Middle East markets. I’m busily …
Research Firms Futuresource, BCC Merge March 28, 2024 by Dave Haynes Research companies aren’t what leap to mind when there’s word of mergers and acquisitions, but we have a second one in the last few months involving firms known for watching and quantifying the pro AV sector. UK-based market research consultancy Futuresource Consulting and Boston-based market research firm BCC Research have announced a strategic merger. “There …
Global LED Video Display Market Up 20% Year To Year; Demand Rocketing For All-In-One LED Displays March 11, 2024 by Dave Haynes The big crowds cramming Hall Three at Integrated Systems Europe all that week last month were substantial clues that marketplace activity was high for LED displays, but now there is data backing that up perception – with stats from the research firm Omdia suggesting the LED video display market is up roughly 20 per cent …
Survey Suggests Digital Signage Now In Place in 84% Of US Retail Banking: DBSI March 4, 2024 by Dave Haynes Banking-focused solutions provider DBSI has released the 2024 version of an annual benchmarking survey on the use of Digital Signage and Experiential Marketing within retail banking and the corporate offices of bankers, with the free-to-download report suggesting screens inside and around banks are very common. The survey done by the Phoenix-area company with 90 banks …
Apple Pulling Plug On MicroLED Smartwatch R&D Work Has Larger Display Implications: YOLE Analysis March 1, 2024 by Dave Haynes The research and analysis firm Yole Group has posted an interesting and deep insights about the overall prospects for the microLED display industry in the wake of news that Apple has abandoned plans for microLED-based smartwatches, and laid off most of the team that had been working on the project. While it is/was one product …
New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments February 28, 2024 by Dave Haynes The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising environments. The study, called First Class Advertising – The Enduring Magic of Airports, was carried out by the research firm Ipsos – providing what Decaux says is an updated perspective on air …
Chinese Manufacturers Now Have Almost 3/4s Of Flat Panel Display Market: DSCC February 26, 2024 by Dave Haynes You have undoubtedly read or at least heard plenty of stories about how the display market shifted first from Japan to Korea, and more recently from Korea to China, and this new data from the analyst firm Display Supply Chain Consultants really backs that up. China’s share of the display glass market – LCDs and …
LEDs Continue On Rapid Rise, But Still Business For Flat Panels And Projection: Futuresource ISE Report February 22, 2024 by Dave Haynes The folks at UK-based research firm Futuresource Consulting always send a big team to Integrated Systems Europe, and one of the outputs from all that poking around is a great summary report the analysts put together about what they saw and the trends in evidence. Even better, it’s a free download. That Post-Show Report is …
