Hyper-Targeted DOOH Ad Campaign In France Boosts Purchase Intention By 153% November 7, 2023 by Super User This is an interesting glimpse at what hyper-targeting can deliver for digital OOH – a programmatic ad campaign in France for a hair removal product. The ads for something called Veet Expert were displayed in high-traffic retail and shopping mall locations to reach women under the age of 50 years and encourage on-the-spot purchases across …
Old Habits Die Hard At QSR Ordering Positions: CRI Research November 3, 2023 by Super User Digital signage software and solutions provider Creative Realities, Inc. (aka CRI) has published a detailed set of findings from an online survey this fall that digs into the ordering habits and interests of Americans when they visit fast-food restaurants – with some interesting insights like how diners are pretty set on what they’re going to …
Reminder: 200+ Pages Of Profiles, Insights And Research On Digitl Signage Available As Free Download October 16, 2023 by Super User I get calls and emails frequently – had one just last week – asking if I knew of good resources for research on the digital signage industry. I always reply that it is very hit and miss in terms of what’s available and worthwhile. There are a handful of credible research firms – like Omdia, …
How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks October 6, 2023 by Super User Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be captured. That costs you money. Measuring advertising audiences lets media owners prove that advertisers are getting the impressions they pay for. At the same time, measurement reassures media owners that advertisers …
Fine Pitch LED Sales Miss Forecasts In Q2: OMDIA October 2, 2023 by Super User Global sales of fine pitch LED video wall displays didn’t hit forecasts in Q2 of this year, according to new data slipped out by the research firm Omdia. But sales of what you’d maybe call “almost fine pitch” are hopping. Analyst Tay Taehoon Kim periodically posts briefs on Linkedin that reference larger, paywalled research pieces. …
Global Pro AV Industry Forecast To Grow At 5.6% CAGR Through 2028, When It Will Be $400B Business August 29, 2023 by Super User The pro AV industry is forecast to add nearly $100 billion in revenue over the next five years, reaching $402 billion in 2028, according to AVIXA’s 2023 Industry Outlook and Trends Analysis (IOTA). “This year’s update to the pro AV industry forecasts shows a return to a rate of growth that would have been considered …
University R&D Team Develops Process To Write LED Displays With A Ballpoint Pen August 15, 2023 by Super User A university research lab that had already come up with a way to inkjet print LEDs has now figured out how to write them onto surfaces like paper and fabrics using a ballpoint pen. The R&D comes out of the McKelvey School of Engineering at Washington University in St. Louis, MO, under a team led …
AI Platform Relo Metrics Uses Computer Vision To Track Sponsor Impressions Across Mediums August 15, 2023 by Super User This technology isn’t directly related to digital signage work, but it has some interesting implications on a larger scale – a computer vision solution that tracks sponsorship impressions in environments like stadiums and arenas. A company called Relo Metrics (previously know as GumGum Sports) – which has an AI-powered sponsorship analytics platform – has integrated …
Digital Signage Services Demand Plummeted; Hardware Sales Slowed In First Half Of 2023: Survey August 8, 2023 by Super User Munich-based consulting and publishing firm invidis has released the latest results from the digital signage and Digital Out Of Home “Business Climate Index” it recently revived, suggesting that the first half of 2023 saw demand plummet for digital signage services and sales slow for hardware.”Only with a lot of luck can the industry make up …
JCDecaux’s Hong Kong Office Charts Dramatic Audience Drop And Gradual Recovery Through COVID-19 Era August 3, 2023 by Super User You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the 2020-23 pandemic era is mostly just confirming what we already knew or assumed, but it is nonetheless interesting to see it visualized in a chart. The Hong Kong business unit of …
