Boosted In-Store Digital Experiences Key To Future Retailing: Survey July 3, 2024 by Dave Haynes First spotted in AV Interactive … London-based it services and consulting firm Aura – through its retail experiences brand Aura Futures – as published results of a survey that suggest many retail decision-makers see richer, digitally-driven in-store experiences as a means to counteract declining foot traffic counts. The survey, run in April 2024, involved 301 …
FutureSource’s InfoComm 2024 Post-Show Report Now Out As Free Download July 2, 2024 by Dave Haynes The UK research firm Futuresource Consulting routinely generates post-show wrap-up reports that get into detail about what its analysts saw on the exhibit hall floor of events like ISE and the recent InfoComm show in Las Vegas. The InfoComm 2024 one is now out (here’s the download page), and while the free, information-rich deck covers …
Digital Signage Business Climate Index Survey Needs Greater US/Canada Input To Be Meaningful June 24, 2024 by Dave Haynes Digital signage is a relatively small industry, which explains why credible research specific to this industry is hard to come by. So when work is done by people who actually know the business (and that doesn’t include research factories in India), it’s important that companies in the ecosystem get involved. My friends at the German …
New Industry Report Suggests Booming Business, However … June 17, 2024 by Dave Haynes I tend to put quotation marks around the word “research” when that “research” originates from a “research” factory in Pune, India, but I will at least give a company called Emergen Research a nod for demonstrating some baseline sense of the digital signage industry in its 2024-2032 industry report and forecast. Most of the reports …
Free And Well Worth The Click: The 2024 Digital Signage Yearbook Now Available For Download June 17, 2024 by Dave Haynes There is not a lot of in-depth insights and interview work done that is specific to the digital signage sector, and much of what is available involves very limited briefs that point to paywalled material, so the annual digital signage yearbook produced by German content partner invidis is pretty much unique because of its depth …
Global OOH Ad Spend Almost $42B Last Year; Now Past 5% Of Total Ad Spend: WOO June 7, 2024 by Dave Haynes Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. Those were the big market highlights presented this week by World Out of Home Organization President Tom Goddard in his opening address to the organization’s Annual Congress in amazing Hong Kong. …
E-Paper Digital Signage Displays Still Very Much About The Future, With Just 400 Units Shipped Globally In Q1 2024: OMDIA June 6, 2024 by Dave Haynes Those walking the exhibit halls of InfoComm next week in Las Vegas will see several display manufacturers showing their adaptations of e-paper displays – talking about their future as replacements for static messaging more traditionally done using printed paper. It’s definitely a somewhat limited part of the future if unit costs can come down, but …
In-Store Screens A Tiny Part Of Retail Media Market, But That “Tiny” Spend Could Still Add Up To $1B By 2028 May 20, 2024 by Dave Haynes The market research firm eMarketer has teased out some insights from a new pay-walled report that looks into the in-store component of retail media networks, confirming growth and big long-term dollar potential, but also laying out some obstacles to adoption. “With all the buzz over in-store retail media,” Zia Daniell Wigder, the company’s Chief Content …
US OOH Industry Sees Record Revenues; DOOH Now Almost One-Third Of Activity: OAAA May 17, 2024 by Dave Haynes The U.S. out of home advertising industry continues to be in a big growth cycle, with year-on-year Q1 revenues up 6.8% in the first quarter of 2024 and that number almost hitting $2 billion. The numbers are from the Out of Home Advertising Association of America (OAAA), which says the $1.94 billion in revenues represents …
Addressable Market For US Restaurant Industry Is Just Over 238,000 Locations: Research May 16, 2024 by Dave Haynes Tech vendors often talk about the addressable market size for the business verticals that they’re focused on, so it is likely handy for the many, many companies looking to introduce or expand digital signage and related tech in the restaurant and food services sectors to understand the size of the largest QSR, fast casual and …
