Projects: One World Trade Center’s Digital-Filled Observatory May 22, 2015 by Dave Haynes The 102nd floor deck on top of the new World Trade Center building in lower Manhattan – the building that went up next to the footprint of the two towers brought down on 9-11, opens as an observatory next week. It’s a $32 elevator ride to go up and have a look around, but there’s …
Projects: The Furniture Mart That Ate DFW May 19, 2015 by Dave Haynes I have two distinct thoughts about a new monster-store in the Dallas area called Nebraska Furniture Mart, which a7 560,000 sq. ft. is big enough to house three Walmart Supercenters inside. 1 – I kinda want to see it and what they do to help people find their way around 2 – I get exhausted thinking …
Projects: Philly Office Towers Add Live Transport Data Screens May 15, 2015 by Dave Haynes I blabber a lot these days about how live data is the content gift that can keep on giving, so I was happy to get an email today about a cool new project in Philadelphia that outs the idea in practice. Brandywine Realty Trust has partnered with TransitScreen to show real-time transport data, across multiple …
Digital Billboard In London Falls, Crushes Passerby May 12, 2015 by Dave Haynes A woman walking down a street in suburban London sidewalk was seriously injured earlier today when a four ton, 20-ft wide LED billboard run by ClearChannel pulled free from a building wall. The woman was hit by the huge metal billboard hoarding after it broke free, and fell about 20 feet, reports the Daily Mail. The …
Wayfinding: Big Directory Or Little Screen? May 12, 2015 by Dave Haynes I sometimes wonder about the long-term prospects for companies that do touchscreen wayfinding directories but limit the solution to those big screens. To me, and probably an awful lot of people, the real wayfinding tool is in the consumer’s hand – their smartphone. The digital signs can be launchpads to get people using apps, but …
Projects: Shell Does Own Gas Pump Network May 12, 2015 by Dave Haynes Fuel giant Shell is bankrolling its own screen network on gas pumps in the Netherlands, with some 75 stations and 600 screens up and running. The company also has a trial going in Malaysia. The content is a 90-second loop of 10 second spots for store promotions and customer information. The network is running BroadSign’s ad-centric …
Projects: Fans Get Their Hockey Beards On For NY Rangers Games May 4, 2015 by Dave Haynes MVP Interactive is doing a fan activation thing with pro hockey’s New York Rangers – using interactive screens that allow even little kids to get their playoff beard on. Fans can instantly grow their own beard based off a current player’s unique and personal styled beard and long hockey hair. Using QR codes, pre-registered fans …
Projects: Generative Visualized Data At Rome Diesel Flagship April 30, 2015 by Dave Haynes Apparel retailer Diesel opened a flagship store in Rome last fall that included an entry area dominated by an immersive video wall running content from a German digital artist. The abstract digital display, reports GDR UK, “draws from geographical data taken from maps of Rome. Its colour, growth and movement is based upon the use …
Crickets In The Holoroom April 29, 2015 by Dave Haynes I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the road from me at the local DIY palace. But I bumped into it this weekend in my quest for other home repair stuff. Lotsa PR buzz. No people. It was high noon …
Projects: Murad’s Digital-Filled LA Flagship Store April 20, 2015 by Dave Haynes Last fall the skin care firm Murad opened a 1,500 square-foot storefront on W. 3rd Street in Los Angeles that serves as the brand’s global flagship retail location. For a little shop it has a LOT of digital – and nicely executed at that. The digital finds its place without being overpowering, and the tiled displays is a good use …
