Projects: Fans Get Their Hockey Beards On For NY Rangers Games May 4, 2015 by Super User MVP Interactive is doing a fan activation thing with pro hockey’s New York Rangers – using interactive screens that allow even little kids to get their playoff beard on. Fans can instantly grow their own beard based off a current player’s unique and personal styled beard and long hockey hair. Using QR codes, pre-registered fans …
Projects: Generative Visualized Data At Rome Diesel Flagship April 30, 2015 by Super User Apparel retailer Diesel opened a flagship store in Rome last fall that included an entry area dominated by an immersive video wall running content from a German digital artist. The abstract digital display, reports GDR UK, “draws from geographical data taken from maps of Rome. Its colour, growth and movement is based upon the use …
Crickets In The Holoroom April 29, 2015 by Super User I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the road from me at the local DIY palace. But I bumped into it this weekend in my quest for other home repair stuff. Lotsa PR buzz. No people. It was high noon …
Projects: Murad’s Digital-Filled LA Flagship Store April 20, 2015 by Super User Last fall the skin care firm Murad opened a 1,500 square-foot storefront on W. 3rd Street in Los Angeles that serves as the brand’s global flagship retail location. For a little shop it has a LOT of digital – and nicely executed at that. The digital finds its place without being overpowering, and the tiled displays is a good use …
Projects: Screens Are Focal Points In Ontario Lottery’s Reworked Mall Kiosks April 15, 2015 by Super User Ontario Lottery generates about $130 million annually by selling lottery ticket products at some 130 kiosks plopped into the concourses of shopping malls around the province. About six months ago, the provincial corporation started running a pilot program that spruced up the look of the kiosks and made digital display the centrepieces, running content generated …
Guest Post: Mickey D’s Trials Interactive Order Screens April 14, 2015 by Benjamin Schmitt Guest Post: Steve Schildwachter, rVue Recently, the rVue gang took a field trip to Downers Grove, Illinois, one of the test locations for Create Your Taste, a new initiative from our good client McDonald’s. This is an experience very different from any other McDonald’s. It’s fast food with much more emphasis on the latter — …
Iconic LAX Digital Tower Starts Sharing Experiential Media Time With Advertising April 13, 2015 by Super User It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air time with content that pays the bills. JCDecaux has sold one of the first digital outdoor sponsorship campaigns on the digital clock tower in the post security area – marketing a Tiffany & …
Projects: Spaulding Boston Inspire Patients, Families Using Digital Signage April 10, 2015 by Super User Spaulding Boston rehab hospital opened new digs on that city’s waterfront about two years ago, and the facility is full of different video wall configurations all built around driving the hospital brand and inspiring patients and families going through the recovery process from injuries and illnesses. There are 18 different digital media display walls …
Projects: Samsung Drives 80-Foot Interactive Line-Up In Toronto April 7, 2015 by Super User Samsung has been running an interesting video wall/social integration piece at Toronto’s Yonge-Dundas Square that’s built around driving hype for the company’s latest smartphone, the Galaxy S6. An 80-foot wide and 10 foot tall LED wall at the city’s main media crossroads (think Times Square on a smaller scale) plays with the concept of a …
Projects: Real-Time Generative Content At Paris’ Grand Palais April 7, 2015 by Super User One of the emerging trends in large format digital displays and walls will, I think, be generative, visualized content based on data and then dynamically rendered. It will happen because the investment goes in at the front-end but the content keeps refreshing itself, as opposed to needing to be re-thought and re-made regularly. And it …
