Projects: Screens Are Focal Points In Ontario Lottery’s Reworked Mall Kiosks April 15, 2015 by Dave Haynes Ontario Lottery generates about $130 million annually by selling lottery ticket products at some 130 kiosks plopped into the concourses of shopping malls around the province. About six months ago, the provincial corporation started running a pilot program that spruced up the look of the kiosks and made digital display the centrepieces, running content generated …
Guest Post: Mickey D’s Trials Interactive Order Screens April 14, 2015 by Benjamin Schmitt Guest Post: Steve Schildwachter, rVue Recently, the rVue gang took a field trip to Downers Grove, Illinois, one of the test locations for Create Your Taste, a new initiative from our good client McDonald’s. This is an experience very different from any other McDonald’s. It’s fast food with much more emphasis on the latter — …
Iconic LAX Digital Tower Starts Sharing Experiential Media Time With Advertising April 13, 2015 by Dave Haynes It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air time with content that pays the bills. JCDecaux has sold one of the first digital outdoor sponsorship campaigns on the digital clock tower in the post security area – marketing a Tiffany & …
Projects: Spaulding Boston Inspire Patients, Families Using Digital Signage April 10, 2015 by Dave Haynes Spaulding Boston rehab hospital opened new digs on that city’s waterfront about two years ago, and the facility is full of different video wall configurations all built around driving the hospital brand and inspiring patients and families going through the recovery process from injuries and illnesses. There are 18 different digital media display walls …
Projects: Samsung Drives 80-Foot Interactive Line-Up In Toronto April 7, 2015 by Dave Haynes Samsung has been running an interesting video wall/social integration piece at Toronto’s Yonge-Dundas Square that’s built around driving hype for the company’s latest smartphone, the Galaxy S6. An 80-foot wide and 10 foot tall LED wall at the city’s main media crossroads (think Times Square on a smaller scale) plays with the concept of a …
Projects: Real-Time Generative Content At Paris’ Grand Palais April 7, 2015 by Dave Haynes One of the emerging trends in large format digital displays and walls will, I think, be generative, visualized content based on data and then dynamically rendered. It will happen because the investment goes in at the front-end but the content keeps refreshing itself, as opposed to needing to be re-thought and re-made regularly. And it …
Project: The End Is Nigh … Oh, Wait, No, It’s a A Cookie March 31, 2015 by Dave Haynes This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting …
Projects: Massive Curved Displays At Minneapolis Convention Center March 30, 2015 by Dave Haynes The Minneapolis Convention Center now markets to visitors using a pair of massive 5mm pixel pitch LED NanoLumens that curve around bulkheads at the facility. Installed late last fall, the NanoCurve displays cover an area 5 feet high by 90 feet wide. They were put in by Minneapolis-based Tierney Brothers Integration. The displays were schemed into …
Projects: Mall Displays Of The Future, Or Gimmick? March 25, 2015 by Dave Haynes US shopping mall operator Westfield put a back to back bank of big-ass LCD touch displays in one of its big malls, Garden State Plaza in Paramus, New Jersey, about a year ago. I missed the press and only stumbled across the set-up when it was written up as part of a piece in Ad …
Projects: Video Walls As Retail Store Banners For Gap March 23, 2015 by Dave Haynes Yorkdale is by most measures the top shopping mall in Canada. There are larger footprint ones, and ones that get more people through the doors. But the mall along Toronto’s teeming 401 highway is where most or all of the big retail brands put in a splashy flagship store. You see a lot of digital, …
