Project: The End Is Nigh … Oh, Wait, No, It’s a A Cookie March 31, 2015 by Super User This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting …
Projects: Massive Curved Displays At Minneapolis Convention Center March 30, 2015 by Super User The Minneapolis Convention Center now markets to visitors using a pair of massive 5mm pixel pitch LED NanoLumens that curve around bulkheads at the facility. Installed late last fall, the NanoCurve displays cover an area 5 feet high by 90 feet wide. They were put in by Minneapolis-based Tierney Brothers Integration. The displays were schemed into …
Projects: Mall Displays Of The Future, Or Gimmick? March 25, 2015 by Super User US shopping mall operator Westfield put a back to back bank of big-ass LCD touch displays in one of its big malls, Garden State Plaza in Paramus, New Jersey, about a year ago. I missed the press and only stumbled across the set-up when it was written up as part of a piece in Ad …
Projects: Video Walls As Retail Store Banners For Gap March 23, 2015 by Super User Yorkdale is by most measures the top shopping mall in Canada. There are larger footprint ones, and ones that get more people through the doors. But the mall along Toronto’s teeming 401 highway is where most or all of the big retail brands put in a splashy flagship store. You see a lot of digital, …
Projects: Austrian Mall Converts To Digital Wayfinding, Adds NFC March 18, 2015 by Super User ShoppingCity Seiersberg, one of the largest shopping malls in Austria, has installed 12 touchscreen wayfinding kiosk units that are helping daily crowds find their way around the big footprint venue. The set-up also builds in NFC, so visitors can tap phones and generate loyalty rewards and grab promo offers. The mall’s 200 shops cover more than 915,000 sq ft …
Projects: LA LA LAND in LA LA Land March 17, 2015 by Super User Me and the boss took a side trip to Los Angeles several days ahead of DSE, for a few reasons: Get the f#ck out of the cold and snow; Take some meetings; Let her see LA for the 1st time. We did some obligatory sightseeing, including the freak show sidewalk scene in Hollywood, where we …
DSE 2015 Award Winners List March 14, 2015 by Super User Here’s all the winners from the Digital Signage Expo install and creative awards held Thursday in Las Vegas … In the Apex install awards, there were about 80 entrants and 60 in content (which I think is kind of feeble on the part of integrators and other vendors – awards are great marketing tools, so …
Projects: WTF In Denver February 25, 2015 by Super User This is a really nice digital install at a new Denver restaurant called Whiskey Tango Foxtrot, or WTF for short. It’s just up the block from the funky old warehouse offices of Four Winds Interactive, which put the project together for the owners. FWI CEO took me down there Tuesday to grab a bite and …
Projects: Tablet Choir Does Beethoven’s Ode To Joy February 14, 2015 by Super User And here we have 300 tablets all synced together, with Android avatars, singing Beethoven’s Ode To Joy as part of a Google Japan promotion. Extroverts at a shopping mall in Japan, where this was installed this week, got a T-shirt if they tried conducting the choir, via a gesture sensor. Digital signage? Well, sorta, given …
Projects: Talking Flat Ladies Get Hotel Jobs In Japan February 8, 2015 by Super User It looks like virtual mannequins have escaped from airport queues and hospital waiting rooms and found new work in hotels – or at least one opening this summer in Japan. A concept hotel at a theme park (surprise!) will feature robots the owners say will eventually do 90% of the work around the place. It will …
