The nonsense continues … March 1, 2006 by Dave HaynesThis from an unnamed company in a press release yesterday: “_____________, a provider of Internet hosted digital signage services, today announced scheduling capabilities for its ______________ Digital Signs. The scheduler enables ____________ digital signage subscribers to specify starting and ending dates along with times for each individual message that is distributed to viewing displays. This …
One store, 63 plasmas February 24, 2006 by Dave HaynesStumbled across what has to be one of the most aggressive, and pricey, digital screen installs to date for a single store. The evidently massive James Richardson Duty-Free shop at Tel Aviv’s new airport has a network of 63 big plasma displays dispersed around the store, humping products but also telling shoppers about customs requirements and …
Analyzing content February 21, 2006 by Dave HaynesThere is nothing particularly new or brilliant about a digital signage company declaring: “It’s the content, stupid!” or the old chestnut: “Content is king!” Many, many people have long been telling their clients and their industry that these networks are just big, interesting money pits unless the content is well-considered and compelling. What’s interesting about …
News from the summit February 9, 2006 by Dave HaynesSpent a couple of days hanging out at the Strategy Institute’s digital signage show in Toronto. New location. Free parking (if you look around). Better food. Fewer people. The organizers put on a good event, but they need to work at getting better speakers and start spreading the shows apart more. Some of the people …
Missed Opportunity February 5, 2006 by Dave HaynesI flew up to Ottawa and back the other day on Westjet, a Canadian regional carrier focused on relatively low fares but also in creature comforts. They’ve borrowed JetBlue’s idea and equipped their 737s with leather seats and satellite TV in little 7 inch wide screens in the backs of the seats.That option beats the …
Community Counts February 5, 2006 by Dave HaynesI was doing some buddy calling with a new client last week, with the intention of putting my client’s ideas on the table with the target accounts … BEFORE this new company actually went to market. There’s far too much guesswork out there about what target clients want, and too few entrepreneurs who actually run …