How Aitrak Says Its AI-Driven Eye Tracking Platform Gives Creatives Superpowers January 30, 2019 by Super User It doesn’t matter how slick your software is, or how beautiful and robust a display may be, if the content on a digital sign doesn’t attract attention and hold it, at least for a bit. So tools that help track and analyze how people view advertising, packaging and other marketing messages can be incredibly valuable. …
Irony: Coke’s Times Square LED Board Shape-Shifting Again, But Done In Creative January 29, 2019 by Super User Here is some serious irony for you … A NYC reader who has a deep background in out of home advertising periodically sends me images and videos of that ill-fated Coca-Cola display in Times Square – the one that used incredibly-complex robotics to deliver visual effects that could have just been done in the creative. …
Pattison Gets Smart With Calgary Transit Line Digital Posters January 29, 2019 by Super User The city of Calgary in western Canada now has smart city-ish digital posters along four new rapid transit bus lines – showing next bus information in rotation with booked advertising. The screens went in on the nickel of the media company PATTISON Outdoor Advertising, with 87 freestanding structures across the three and soon four new …
JCDecaux Working With French Telecoms To Add Smart Cities Small Cells To Shelters, Kiosks January 28, 2019 by Super User Traditional digital out of home street furniture units – like transit shelters and free-standing digital kiosks – are increasingly becoming hubs for smart cities, and the biggest outdoor media company on the planet is making is adapting with a new initiative in its home country, France. JCDecaux has announced that it is providing support for …
Broadsign Puts Ad Supply On Adomni’s Demand-Side Media Buying Platform January 23, 2019 by Super User Las Vegas-based demand side digital OOH media platform Adomni has struck a partnership with Montreal-based and DOOH-focused software shop Broadsign to make the latter’s end-users 33,000-plus screens available to buy online. The Broadsign Reach supply-side platform (SSP) is now seamlessly integrated into Adomni’s demand-side platform (DSP), says a press release. “It was a natural choice for us to partner …
50-Foot Fine-Pitch LED Strip Added To Downtown Calgary’s Pedway System January 22, 2019 by Super User Calgary, Alberta’s forest of energy sector-centric office towers is interconnected above the streets by a series of enclosed and climate-controlled (usually) pedway bridges, with the mezzanine levels of many of the buildings filled with retail and services. It’s an environment that teems with business professionals – geologists, engineers and lawyers – so it is an …
New Orleans Car Dealer Uses Digital Billboards To Troll NFL After Missed Call January 22, 2019 by Super User Hat Tip to Datacall’s Tim Vance for flagging this … A New Orleans man who owns multiple car dealerships around that city has booked LED billboards around the Atlanta area to troll the National Football League ahead of the Super Bowl there, in the wake of an awful missed call that very, very likely kept …
How Chive Media Keeps Butts On Barstools, And Its Plans To Expand Its Screen Network Well Beyond Bars January 16, 2019 by Super User The big selling point for Chive TV is that the streaming channel’s five-hour mix of curated social media content keeps butts in barstools. The Austin, Texas-based company has some 4,000 bar and restaurant venues running content on one or many of their TVs, and about 500 more come on monthly – with a lot of …
LED Billboard Barge Cruising NYC’s Waters Predictably Upsetting Residents January 3, 2019 by Super User It should surprise exactly no one that at least some of the good residents of New York are not all that thrilled that a barge with big-ass LED screens on it is working as a floating billboard on the Hudson River. This Gothamist post lays out the public upset and civic position on Ballyhoo Media, …
Digital Signage-Focused Vending Machine Operator Vengo Does $7 Million Raise January 3, 2019 by Super User Via TechCrunch The NYC-area startup Vengo has done a $7 million raise of funds for its unique network of micro-vending machines, topped with interactive digital signage screens. TechCrunch reports that the six-year-old company has raised $7 million in new equity funding, roughly doubling the capital it has raised over the years. The company got attention …
