Outcome Health Founders Have Feb. 2022 Fraud Trial Date Set October 8, 2020 by Dave Haynes A Feb. 2022 trial date has now been been set for a set of former founders and key executives of Outcome Health, the Chicago digital out of home media company. Rishi Shah, Shradha Agarwal and two other top execs at the company, which had its start as Context Media, are accused to defrauding investors of …
In-Store Media Start-up Cooler Screens Closes $80M Series C Funding; Expanding Footprint October 5, 2020 by Dave Haynes Chicago-based in-store digital start-up Cooler Screens has closed a $80 million Series C funding round intended to expand the footprint of its product, which to their ever-lasting credit actually aligns with its name. The company does LCD displays in cooler doors in chain grocery and drug stores. I am a crotchety old fan of companies …
100s Of NYC Subway Info Screens Being Damaged By Vandals September 22, 2020 by Dave Haynes Via The City / Photo by Jose Martinez/THE CITY The non-profit NYC publisher The City has a post up about how vandalism is on the rise in the city’s subway system, and a primary target are the information displays in the stations and on platforms. And 200 window smashings have occurred since the early May shutdown …
Palmer Starts Marketing Electric Vehicle Charging Kiosks September 22, 2020 by Dave Haynes This is a nice take on the idea of marrying a digital OOH outdoor-ready display with vehicle-charging technology, from Chicago-area custom display company Palmer Digital Group. Called EVTower, it’s a 55-inch outdoor obviously designed to work happily in all kinds of punishing climate conditions – from snow and cold to Phoenix in July. The unit …
Pearl Media Lights Up DOOH Network In Nashville’s Teeming Entertainment District September 16, 2020 by Dave Haynes You may be old enough to remember when people did stuff like fly to other cities for meetings and to socialize with business contacts. I have my own vague, personal memories of being in Nashville late last year and wondering what was going up on the edge of the city’s famed bar strip. The mixed-use …
DPAA Shifts Its Annual NYC Event Online, Over Three Days August 19, 2020 by Dave Haynes It’s pretty easy to lose track of the various live events that have been cancelled or deferred or turned virtual, but I THINK this is news that the DPAA has given up on the idea of an in-person version of its annual NYC conference, going fully online for 2020. The out of home media-focused trade …
Seoul District Deploying Smart Transit Shelters That Have Displays And COVID-19 Counter-measures August 17, 2020 by Dave Haynes A district government in Seoul has installed and switched on 10 smart bus shelters they say are safe to huddle in – with protection against the coronavirus AND the elements. The glass-walled transit stops in the Seongdong-gu district check body temperatures at the door, blocking entry if you are running a fever. They also have …
Hivestack Gets $10M Infusion From Quebec Gov’t Investment Wing August 11, 2020 by Dave Haynes Montreal-based Hivestack, which has a platform for programmatic digital out-of-home (DOOH) advertising, has done $10 million equity funding with an investment arm of the provincial government, Investissement Québec (IQ). The funding enables Hivestack to expand its workforce locally and globally, with a focus on R&D. Hivestack is the software platform that was NOT part of …
New Global DOOH PSA Campaign Reflects #OurSecondChance July 27, 2020 by Dave Haynes The World Out of Home Organization (WOO) has launched a worldwide Digital Out of Home media campaign today – called #OurSecondChance – aimed at reminding people that there are some good things that have come out of this horrible pandemic – like reduced pollution. The campaign was developed for WOO by the UK creative agency …
Westfield’s DOOH Network In Malls Offers Guaranteed Real-Time Ad Impressions July 22, 2020 by Dave Haynes Almost 10 years ago, the digital OOH media tech company Ayuda floated the idea of using video analytics to base advertising costs on a pay-per-look basis – the notion being that brands would pay for verified eyeballs as opposed to gross audiences. It never really went anywhere – as it was still relatively early days …
