DOOH Start-ups Partner On Ad Network Creating Projected Billboards In Windows December 17, 2020 by Dave Haynes From the everything old is new again file … Many, many years ago there were a few media companies leasing distressed real estate in malls and on busy streetscapes to create what you might call pop-up, projection-driven billboards using window glass. You’d see media campaigns replace windows that were papered-over, the spaces waiting to be …
Lamar, FEMA Partner On Public Alerts, Warnings For 1,000s Of Digital Billboards Across U.S. December 16, 2020 by Dave Haynes The U.S. government’s Federal Emergency Management Agency (FEMA) has put together a partnership with the big OOH/DOOH media company Lamar Advertising Company to show emergency alerts on its many digital billboards. The emergency alerts, provided through FEMA’s Integrated Public Alert & Warning System (IPAWS), will be displayed on select Lamar digital billboards throughout the country. …
Intuiface, Sightcorp Partner On Shopper Analytics And Real Time Interactive Content Bundle November 25, 2020 by Dave Haynes French interactive software firm Intuiface and the Dutch computer vision firm Sightcorp have announced a partnership that integrates technologies and results in a bundled toolkit designed to simplify things like shopper analytics and real-time content triggering to screens. The partnership involves the integration of Amsterdam-based Sightcorp’s DeepSight Toolkit with Intuiface to enable, says PR, both …
DOOH The Most Trusted, Relatable Ad Medium In US, At Moment: Research November 25, 2020 by Dave Haynes Out of home advertising is a more trusted marketing vehicle in the United States than TV, social media or desktop online advertising, according to new market research commissioned by the DOOH platform Vistar Media. That finding is part of research done less than a month ago by Vistar and research company MFour, on the latter’s …
Open Source CMS Xibo Adds Digital OOH Ad Platform, Xibo Adspace October 28, 2020 by Dave Haynes One of the more unlikely entrants into the crowded Digital OOH advertising platform marketplace the UK-based open source CMS firm Xibo, which has launched a new service called Xibo Adspace. It is described by the company – which has had a free to ultra-low cost digital signage software solution available for about a decade now – …
Screenfeed Adds New Content Feed Aimed At The Times: Nothing But Good News October 27, 2020 by Dave Haynes The Minneapolis-based subscription content team at Screenfeed has developed a new service aimed squarely at the times – a playlist of videos of positive and uplifting news stories curated and re-packaged by Screenfeed’s editorial team There will be 10 new 60-second stories every week. Music and audio narration, plus captions, allow the Good News feed to work …
Managed Services Firm Velocity Acquires Grocery-Based DOOH Network Impax Media October 16, 2020 by Dave Haynes The managed services firm Velocity has gone into one of the vertical markets it serves by acquiring the small, grocery-focused Digital OOH ad network Impax Media. A Montreal company that bubbled up about five years ago, Impax does in-store advertising to shoppers at the checkout aisles at 49 grocery stores in the New York City area. …
Fashion Brand Uses Guerrilla Projections To Drive Brand During NY Fashion Week October 14, 2020 by Dave Haynes One of the ways to get around the cost and time needed to get a large format display in place in a big city, or buy time on an ad board, is to do a version of guerrilla marketing on the streets, using projection. That’s the path taken by high fashion brand Bottega Veneta as it …
Cineplex Digital Media Launches Machine-Learning Smart Digital Signage Content Engine October 13, 2020 by Dave Haynes Toronto-based Cineplex Digital Media has started marketing a new data-driven retail optimization platform called FLEX SmartEngine – using machine learning and a variety of data inputs to boost sales for stores and QSR operators. The built-in-house platform steadily analyzes what’s happening in and around physical stores to generate and deliver messaging based on shifting circumstances …
Broadsign Strikes DOOH Ad Tech Partner Deal With Spain’s TAPTAP Digital October 13, 2020 by Dave Haynes Integrations is kinda the name of the modern game if you’re doing targeted Digital OOH as a vendor or network operator, and Broadsign – arguably the most active digital signage CMS in advertising – has been steadily developing partnerships, including a new one with Madrid-based TAPTAP Digital. The partnership means Broadsign’s Reach Supply Side Platform …
