Broadsign Up To 130 People, But Hiring 30 More; Grew 30% In 2018 February 28, 2019 by Super User There’s an interesting piece in the Montreal newspaper La Presse about Broadsign and its CEO/backer Burr Smith. La Presse is a French language publication, but I have just discovered its posts nicely roll over to English language versions. Among the tidbits and things I kinda sorta mostly knew: Montreal-based Broadsign now has 130 people and …
Lamar Goes All LED In Converting McCarran T1 Baggage Area From Static OOH February 28, 2019 by Super User This is a very big job that’s now lit up at McCarran International Airport in Las Vegas – 60 large, 4mm pitch LED screens replacing the static OOH ad positions around the cavernous Terminal 1 baggage claim area. Lamar Airport Advertising partnered with the airport to put them all in, and there is at least a …
JCDecaux Builds Its Own Audience Measurement Platform For Digital Airport Media February 27, 2019 by Super User Out of home ad giant JCDecaux has launched an audience measurement system for the airport industry, plainly called Airport Audience Measurement, or AAM. The platform, says the media company, was developed to offer advertisers and agencies standard metrics throughout the world. It was “designed in collaboration” with Veltys, which does data analysis, processing and modelling. Besides …
Outfront Starts Live Trial Of Planned 37,000 Screen NYC MTA Rollout February 27, 2019 by Super User Via NY Daily News Outfront Media has started testing on what will eventually be a rollout of a reported 37,000 new digital signage screens across the NYC subway and commuter rail systems. The digital OOH media screens are getting a test run on subway cars on the No. 7 line, the NY Daily News reports, …
DPAA Changes Venue, Moves Up Date, On Annual Video Everywhere Summit February 25, 2019 by Super User The Digital Place-based Advertising Association is moving to bigger digs, and also moving up the event date for its annual NYC Video Everywhere Summit. The annual conference and micro trade show will be held this year on Tuesday, Oct. 15th at the Sheraton New York Times Square Hotel – the move brought on by a …
DSE 2019 Booth Preview: AdMobilize Showing How AI Computer Vision Being Used In Real World February 25, 2019 by Super User AdMobilize – DSE Booth Number 3040 Why do people going to DSE need to put your company on their Must See list of booths? Over the past few years we have focused on the core technology at our booth (live computer vision demos) to showcase the possibilities. This year we will be adding solution specific …
How HTML5 Can Up Your Digital Out-Of-Home Game February 22, 2019 by sixteenninewpadmin Guest Post: Samantha Brault, BroadSign In the world of advertising, making an impact can be challenging. With consumers being exposed to hundreds, if not thousands, of ads each day, every brand is vying for their attention. So how do you make your campaign stand out from the crowd? By creating an exciting, eye-catching and contextual digital …
DSE 2019 Booth Previews: Adomni Showcasing Audience-Based DOOH Targeting February 13, 2019 by Super User Adomni DSE Booth # 2634 Why do people going to DSE need to put your company on their Must See list of booths? To see the latest digital out of home technology, including audience based targeting. To learn about the new Adomni Ad Marketplace for BrightSign. To view an ad-enabled 65” display Electric Vehicle Charging kiosk, …
UK Smart City Digital Posters Popular With Drug Dealers February 11, 2019 by Super User An industry friend turned me on to what has becoming an ongoing issue with the “smart city” kiosks being installed in big cities around the UK. Turns out the digital information stations are really popular with drug dealers. The big LinkUK digital slabs – that are either the same or very close to the same …
User Data Drives Spotify DOOH Campaign On Listener Interests And Habits January 31, 2019 by Super User This is an interesting, data-driven campaign put together by the UK’s Grand Visual for the streaming music service Spotify – using digital boards to show the much-varied musical tastes and listening habits of subscribers. The campaign creative features things like a user’s profile picture alongside a breakdown of how they have listened to music in …
