Istanbul’s Massive New Airport Using Navori CMS To Drive DOOH Display Network July 8, 2020 by Dave Haynes The Swiss CMS software firm Navori has announced a deal that sees its platform being used to run a media company’s digital OOH advertising on 700+ screens in what will be the world’s biggest airport. The new-ish Istanbul Airport in Turkey, which is opening in phases, has Mediaport Marketing screens around the main terminal running …
Giant Robotic “3D” LED Board Lights Up In Kuala Lumpur June 22, 2020 by Dave Haynes There are still media companies and property owners enchanted by the sight of robotic 3D LED displays – even if a version use by one of the world’s biggest brands in the epicenter of the world’s biggest media market was something of a technical disaster. A Malaysian OOH media company has made one of the …
Cinema Media Network Brings Haptics-Driven, Touchless Screens Into Moviehouses June 18, 2020 by Dave Haynes A digital OOH media network has partnered with a company that has a very different take on touchless technology for information and advertising screens in the lobbies of cinemas. CEN Media Group and Ultraleap have announced a deal that will see units installed in 10 cinemas – using technologies mashed-up and harmonized when two companies …
Westfield Stratford City In London Upgrades Giant “Four Dials” LED Display On Facade June 12, 2020 by Dave Haynes The big Westfield Stratford City shopping mall on the east side of London, around where the 2012 Olympics were staged, has been around long enough now that it is refreshing some of its digital. This is a 10mm Daktronics display applied as a gentle curve on a facade of the mall. It replaces an earlier …
AdMobilize Also Tweaks Code To Measure Audiences Even When They Wear Masks June 12, 2020 by Dave Haynes A post earlier in the week noted how French computer vision firm Quividi had tweaked its algorithms to do face pattern detection and audience measurement even when people are wearing masks that cover their mouths and lower nose. Competitor AdMobilize, based in Miami, has now issued its own e-mail marketing saying it has also added …
Creatives, Technologists Develop Positive Dynamic Campaign About COVID-19 Recovery June 11, 2020 by Dave Haynes A group of creatives, agency people and technologists have developed a different take on public service announcements focused on the COVID-19 pandemic. While the focus has, for months now, been on efforts to remind people to take measures that protect themselves and the people around them, this new campaign is intended as a reminder that …
Quividi Tweaks Audience Measurement Software To Address A Very 2020 Problem – Face Masks June 10, 2020 by Dave Haynes The French computer vision company Quividi says it has upgraded its patter detection software platform to deal with a very 2020 problem – counting and categorizing audiences for screens when the viewers are wearing face masks. Quividi says it is about to release an upgraded version of its audience measurement platform that can count Digital …
Giant 736 Foot-Wide LED Board Lights Up In LA, Focused On Freeway Traffic May 20, 2020 by Dave Haynes Strangely, whenever I use the term big ass in relation to LED billboards I see all kinds of unrelated search traffic in my Google Analytics. So in the spirit of upping my traffic numbers, this is a big, big ass billboard in LA – 55 feet high and 736 feet wide – wrapping around the …
Canadian Traffic Data Halved By COVID-19, But Starting To Come Back Slightly May 7, 2020 by Dave Haynes The Canadian OOH media company PATTISON Outdoor Advertising has released new location traffic data that would confirm the sense most people would have if and when they head out for vital supplies like groceries, potato chips and booze – traffic has been halved. But it is increasingly lately, as Canadian cities are starting to very slowly …
Computer Vision In The Time Of Covid-19 May 6, 2020 by Sean James Guest Post: Sanjay Manandhar, ISM Connect Even before Covid-19, limiting touch on public displays was a good hygiene practice. In digital signage, whenever “interactivity” is mentioned most think of touch interactivity, but few think of social media interactivity or other forms of interaction with the viewing public. While one-to-one touch interactivity, such as downloading a boarding …
