New Digital OOH Screens On London Tube Seem To Miss Creative Opportunity January 2, 2019 by Super User The media people have to sell it, and the content creatives have to develop it. Which is maybe why the new digital screens in the escalator wells of London’s famed subway system seem to be missing an opportunity. The old display panels were replications of posters that stair-stepped up and down the escalator side walls, …
Kim Sarubbi On The Opportunity And Challenge Of Lighting Up Screens In Cannabis Clinics December 19, 2018 by Super User Screens in medical waiting rooms is one of the most well established kinds of digital OOH media, and there’s been no end of companies that developed networks built around advertising-supported content. That’s now happening in the United States with medical cannabis clinics, through a pair of signage industry vets who have applied what they learned …
Rome’s Airport Has Shape-Shifting LED Ad Chandelier December 13, 2018 by Super User Anything with moving parts has risks, but using programmed hydraulic arms and LED screens inside and airport is way, way, way less trouble-prone and risky than something with thousands of sync’d, ever-moving bits on an outside display. That’s why comparing this install to the doomed Coca-Cola display in Times Square isn’t all that relevant. This …
Why Kaan Gunay’s Digital OOH Media Startup Is Going On Rideshare Cartops December 12, 2018 by Super User There’s nothing new about media on taxi tops, but a San Francisco start-up called Firefly is trying to go about it with a different approach. Firefly describes itself as the first mobility-based SmartScreens platform – an advertising media firm that gets it footprint and scale from the rideshare industry. Firefly is working primarily with the …
NJ Transit-Intersection Media Deal Will Add Real-Time Digital Signage, Kiosks December 3, 2018 by Super User The OOH media firm Intersection has landed a new seven-year media concession with NJ TRANSIT that will include a significant investment on digital signage and interactive displays. Systemwide improvements, says an Intersection press release, will include installing and upgrading digital displays and adding new IxNTouch interactive information kiosks, giving riders greater access to real-time transit …
This Movember-Focused Digital Poster Recognizes, Responds To Facial Hair November 23, 2018 by Super User This is a great example of how video analytics technology can be applied to a digital OOH ad campaign – adding some surprise and whimsy for people, particularly men, who walk by a digital poster. The Movember Foundation, the men’s health charity, is running a campaign in the UK and Australia that uses Quividi’s pattern …
Out Of Home Campaign In Norway Uses Banksy’s Shredded Art Stunt As Inspiration November 16, 2018 by Super User This is a clever play on the crazy stunt by the artist Banksy, who programmed one of his paintings to shred as soon as it was sold on auction (it only half-shredded). Within 48 hours of that happening, the Norwegian wing of JCDecaux had put together and executed on a program on a street poster …
Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales November 15, 2018 by Super User Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH mall advertising on sales. The brand ventures wing of the big shopping mall concern Unibail-Rodamco-Westfield (URW) did a pilot program this fall with the French analytics firm Quividi to test assumptions that …
Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign November 14, 2018 by Super User This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to the neighborhood and time of day. The hyperlocal campaign is running on Intersection’s LinkNYC network, which is big 55-inch back-to-back screens on monolithic sidewalk fixtures. The targeting tactics are based …
Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens November 14, 2018 by Super User This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian Centre Against Racism In Lillestrøm. The fundraising campaign shows a bunch of white power thugs, on a street furniture screen, approaching people and chanting their nasty bile. That stops and they …
