THIS is how to develop a Digital OOH media kit July 5, 2011 by Dave Haynes UK-based OOH agency Kinetic – working with the creative production group Grand Visual – has released its third annual Digital Out of Home handbook – described as a reference point for all those involved in the planning, creation and execution of advertising across screens in all environments in the UK’s digital OOH sector. In some respects, it …
Gannett's bailing on hyperlocal a cautionary note for smaller DOOH networks July 4, 2011 by Dave HaynesAn interesting little story out of New Jersey, as related in MediaPost, reinforces the question I think a lot of people have about the prospects for intensely local – or hyperlocal – digital out of home networks. The US media conglomerate Gannett was experimenting in crowd-sourced local news through 17 “hyperlocal” news sites in New …
