It’s pretty easy to lose track of the various live events that have been cancelled or deferred or turned virtual, but I THINK this is news that the DPAA has given up on the idea of an in-person version of its annual NYC conference, going fully online for 2020.
The out of home media-focused trade marketing association will now hold its annual global Video Everywhere Summit via Zoom, over three days from Oct. 13-15, 11am – 1:30pm ET each day.
Content pillars for the OOH industry’s “tentpole event” will include:
1) Omnichannel and Programmatic;
2) Diversity and Inclusion;
3) Globalization of media and brands.
Speakers, including prominent brand and agency decision-makers, will be announced after Labor Day. You can click here for registration details.
“We have heard from members that our Zoom events have delighted, inspired and created a much-needed sense of global community at a time when we all need it the most,” says Barry Frey, President & CEO. “Our live-via-Zoom Video Everywhere Summit Canada in July, for example, smashed previous attendance records and provided us with a template for our annual event this October.”
“We recognize the difficulty of people committing a full day to a video conference, so we are spreading out content in a more digestible, three-day format. We are working on an agenda that will once again delight and inspire, while addressing essential topics with an all-star lineup of agency and brand speakers from around the globe.”
I can’t get a read on whether New York Digital Signage Week is still a live thing in seven or eight weeks, but I kinda doubt it.
The three-day, short bursts thing makes sense. Asking people to park themselves all day for a single event with a long list of presenters is a bit much when people are at home or in an office, with the all the distractions and demands (like kids tugging on parents).