iSite Media Makes Sports Arena Restrooms Its DOOH Medium June 16, 2022 by Dave Haynes People who have been in the digital signage industry for a long time experience a lot of deja vu – seeing ideas come and go, and then come back again. And again. Many, many companies have seen restrooms in restaurants, bars, sports and entertainment venues and casino resorts as an opportune location for digital out …
Giant Wraparound LED Board Switched On In Downtown LA’s Entertainment District June 16, 2022 by Dave Haynes That big wraparound LED board that was announced earlier in the year for a hotel complex in the entertainment district of downtown LA has now been switched on – a 15,000 sq. ft. 8mm display across from the convention center and the sports venue now called the Crypto.com Arena. The DOOH ad display is at …
WOO Launches Global Guidelines For OOH/DOOH Audience Measurement June 15, 2022 by Dave Haynes The World Out of home Organization (or WOO) has launched a set of Global Guidelines for Audience Measurement designed to boost trust and accountability in the Digital Out Of Home ad network sector. Introduced at last month’s WOO Global Congress in Toronto, the Global Guidelines build on the existing 2009 ESOMAR guidelines and update existing …
Three Years After Acquisition, Broadsign Rebrands Campsite Ad Exchange As Broadsign Ads June 1, 2022 by Dave Haynes A little more than three years after acquiring the programmatic ad exchange Campsite, Digital OOH-focused software company Broadsign has rebranded the service as Broadsign Ads. Started in Montreal, like Broadsign, Campsite was a programmatic digital out of home (pDOOH) demand side platform. Focused at first on the domestic market, Campsite also has reach now into …
London’s New Elizabeth Line Adds 300+ New Screens To City’s Rail System May 24, 2022 by Dave Haynes Services started running this morning on the Elizabeth Line, a new railway service running through central London. The new line, years in development, includes nine brand new stations added to the London Underground map. As you might expect, starting from scratch enabled Transport For London to design in a lot of digital to inform, guide …
LaGuardia Does A Different Take On Flight Status Displays For Travelers May 24, 2022 by Dave Haynes Paul Fleuranges sent me a quick note and photos from the mercifully-renovated Terminal B of New York’s LaGuardia Airport – his first time in that or any airport since COVID hit. The refresh of an airport that would be generously described as a hell-pit included a big re-think and upgrade of the digital displays at …
Mellitron Broadens Outdoor Display Focus To Include EV Charging Stations May 21, 2022 by Dave Haynes The Canadian electronics enclosure manufacturer Mellitron has joined a growing list of outdoor display companies expanding beyond DOOH street furniture and QSR drive-thrus into electric vehicle charging stations. The Guelph, Ontario company (Guelph is outer-outer-outer Toronto) now has fully customizable Level 2 EV charging stations aimed at restaurant, retail, smart cities and other possible use-cases. …
Clear Channel Building Out Truly Buzzy DOOH Bus Stop Network In UK May 11, 2022 by Dave Haynes This seems pretty fantastic – DOOH and OOH street furniture bus stops topped by patches of green that attract pollinating bees. A new five-year Living Roof partnership in the UK between The Wildlife Trusts and global media company Clear Channel puts mini-gardens on the top of covered bus stops to attract and nourish beneficial insects, …
Broadsign Ends Long Holdout, Joins Crowd Of CMS Software Firms Supporting Smart Displays May 9, 2022 by Dave Haynes System On Chip “smart” commercial displays have been around for almost 10 years now, but Broadsign – one of the bigger players in digital signage content management software has steered clear of the technology … until now. The Montreal-based software firm, which is heavily focused on the digital out of home advertising sector, has announced …
Grocery TV Gets $30M In New VC Funding; Will Soon Be In 3,000 Stores In US May 6, 2022 by Dave Haynes The screens in the checkout lane retail media model mostly escapes me, because consumers are pretty much done shopping at that point, but an Austin, Texas-based firm has nonetheless secured $30M in new investment funding to continue building out its retail digital signage network, called Grocery TV. The new money is on top of $5 …
